The Batman V Superman box office forecast is tracking under projections

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BatmanVSupermanIMAXquad_1

There’s a lot of pressure riding on Batman V Superman: Just Juice right now. Massive amounts of star power, excessive special effects and a marketing campaign which would leave small nations close to a junk rating from Moodys make this movie a massive gamble for Warner Bros. It’s not just that Batman V Superman has to lay the groundwork for a Justice League movie, but that it also needs to justify those hundreds of billions of dollars spent on it (Boy it certainly feels like it! Gosh!).

Its been reported that the tussle between a dickish Kryptonian super-god stuck on Earth and a brooding billionaire psychopath who threatens to rip the penises off of mouthy talk show hosts will need to have a box office run that earns close to a billion dollars to be considered a success. That’s not impossible, given worldwide markets these days, as the bulk of that hopeful profit will probably come from European and Chinese markets.

But how is Batman V Superman going to fare on homeground, in the US of A?

Batman-V-Superman-Supes.jpg

According to Deadline, advance ticket sales for the Batman brouhaha point towards a domestic opening weekend of between $100-$140 million. That’s not bad at all. It is however slightly under projections from Warner Bros., who were aiming for a higher opening weekend considering that the film would be playing over the Easter holidays. Those forecasts also put it under the previous March titan, The Hunger Games, which made over $152 million on opening weekend.

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For another comparison, Man of Steel earned over $116 million on opening weekend, although you’d imagine that seeing Superman come dangerously close to having his fist lodged in Batman’s reinforced skull would draw in a bigger crowd. Batman V Superman will probably still be a big hit, but it’s going to be a big fight to break a billion dollars on the way to the bank.

Last Updated: March 1, 2016

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia’s M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

  • Haggordo (mulher macho)

    Are you crazy, bitch??

    59% of tickets sold in 24 hours

    Just behind Star wars, with 75%

    OMG…i tired of these haters

    • Tools

      yeh but star wars was released 2 weeks before the premier but BvS has released 4 weeks before the premier. Also the release of star wars tickets was publicised by news corps, i ain’t heard anyone announce the release of these tickets except the cinema’s themselves so despite there being no publicity and the tickets being released 4 weeks before the premier 54% is blooody amazing

      • Kerri

        No way. We bought our Star Wars tickets for December 18th on October 24th. That’s almost two MONTHS before the movie opened, not weeks.

        • xxjinzaxx

          Yup. Drunk_Kent must have been…drunk.

        • Drunk_Kent

          Well that must have been north America only cause they were released in Europe until 2 weeks before the premier that it was announced on many news networks

          • I’m in South Africa, bought my IMAX tickets, and standard 6 weeks before.

          • Gareth Runnalls

            2 months before here, also S.A. 🙂

          • Nope, in Belgium, tickets went on presale 2 months early. I think that’s globally except for where you live, it seems.

      • Erik

        What does it change? It’s about interest and final numbers not about how fast the tickets are sold,

        Oh and I just looked at the other links right there, in the right. There’s ‘phenomenal’ and ‘Captain America’ in the same line.
        Explained it is.

    • Joker

      Just curious, where can you find these stats? Which website? Thanks in advance!

    • Hammersteyn

      Wait? You speak Spanish to? I know who you are!

    • Hammersteyn

      Wait? You speak Spanish to? I know who you are!

    • Day_is_Over

      That percentage from movietickets.com doesn’t mean what you think it means.

  • Pepe Don

    hundreds of billions of dollars ? hahaha my god these articles are so poor

  • Darko

    I wasnt aware that WB had released projections for the movie…cause they havent and your using your ass as your mouth and your scrodum for your brain. 100-140 opening weekend is awesome (while i think it will do much much more) Considering every mcu movie except the avengers 1 and 2 and im3 grossed under 100 mil OW. And again, the budget for this movie was 200 mil, with 200 mil marketing , which is common for these movies, they make a lot of it back from product placement, tax incentives, turkish airlines.

    And deadline released those projections weeks ago ahead of the advanced ticket sales…how are you a journalist or whatever you call yourself. The 100-140 is a baseless estimate made by rival studios. But you know, good for you.

    • Axxell

      Actually this movie has a budget of around 400m. For comparison, the original Avengers film was 220m.

      • Haggordo (mulher macho)

        No
        The budge is 200 mi
        With marketing, we got 350 mi

        • Axxell

          No way DoJ is being produced for less than MoS, which had a $220m budget itself. Look up the latest articles; they all say the budget is upwards of 350m.

          • Haggordo (mulher macho)

            Warner Bros didnt confirm nothing

            These articles are pure speculation

            Official souces ve said that the budget is 200 mi

          • Axxell

            No…that makes no sense. You don’t make a movie with more actors and more special effects and bigger run time on a lesser budget. Think for a second.

          • Drunk_Kent

            Macho mans right the film cost 220-250mil to make, warner confirmed they would be spending a further £200mil on worldwide marketing but most of the marketing money has been recouped already with merchandise, sponsorship deals with brands and early ticket sales

          • Axxell

            Like I said…You don’t make a bigger movie without spending more money…it’s financially impossible.

          • BR

            WB frontloaded a lot of their costs with MOS, so it’s plausible that BvS would not cost a whole lot more. Also, they licensed the movie out the wazoo, so they’ve already got a lot of their money back (according to the article in Forbes).

          • Axxell

            But you’re talking about them recouping the money; I’m talking about the budget for the film itself.

          • BR

            Fair enough, but all we have to go on are the official figures provided by the studios… which are likely to be underestimates in all major tent poles (regardless of studio). So based on the official figure BvS is not much more expensive than MOS. Similar to claims that AOU didn’t cost much more than the first one.

            Ultimately, there probably isn’t much of a point arguing about it, seeing as how most of these figures are garbage!

          • Axxell

            Usually they’re pretty reliable, and the estimate for this movie makes sense considering all the personnel they’ve gathered and what they’re trying to do.

          • BR

            Yeah but the official figure is not much higher than MOS…

          • Axxell

            How would you know? Since there’s no official figures, we can only estimate, and there’s nobody better at doing that, than the people close to the industry, who are saying the budget is $400m.

          • BR
          • Axxell

            You didn’t read the article this is sourced from, did you?

          • Orion

            Deadline never stated WB’s projection as they haven’t made one yet and also stated that it would be clearer after presales began.

          • Axxell

            The answer he linked from Google is actually sourced from Wikipedia, which actually sourced it from this April 2015 article on Hollywood Reporter:

            http://www.hollywoodreporter.com/news/superman-batman-dcs-real-battle-792190

            But if you check the latest articles from the last couple of months, you’ll see them saying the budget balloned (as one of them put it) to $400m.

          • Orion

            I haven’t found any article from Hollywood Reporter saying.

          • Axxell

            I linked it right in the middle of my comment.

          • Orion

            No, I meant that I didn’t find an Article with Hollywood Reporter giving an increased budget.

          • Axxell

            I didn’t say HR was the one who gave the increased budget; I said HR was the source for the $200m estimate, which as I pointed out, is an older article than the ones stating the budget has increased.

          • Orion

            Oh okay.

          • Orion

            But EW says its production budget is $250 million.

          • Axxell

            I think the report that said $400m was including marketing costs, while EW isn’t including it.

          • Orion

            Yea it is including marketing costs.

    • Hammersteyn

      *wasn’t
      *because
      *haven’t
      *scrotum
      Yeah, typical spelling from a fanboy troll. Calm your tits. This movie is gonna do well and be it’s gonna be awesome!

      • Darko

        Oh thank goodness you were here to add those apostrophes for me and correct my spelling!
        I noticed you had nothing to say on the actual comment but resorted to being a grammar nazi, which says more about yourself worth more than anything ????????????????. Hope you finally feel good about yourself now that you got that out, typical pathetic insecure grammar nazi ????

        • Hammersteyn

          I did say someting on the actual comment, but you stopped reading. right about at the troll part…

          • Darko

            Something*

            Typical troll spelling.

          • Hammersteyn

            Did you at least read the whole comment? 😛

        • Alien Emperor Trevor

          While we’re on the topic, it’s “your self-worth”.

          • Darko

            Thank you.

          • You have no selfless worthiness!

          • Alien Emperor Trevor

            🙁

    • Mark Treloar

      After a private screening a couple of weeks ago a Warner Bros executive expressed that the movie was not as well received as they would have hoped. Warner themselves do have doubts.

      • Darko

        Those we’re all just rumours, nothing based on facts, from all that’s been released, with Justice League filming in April, with them keeping Zack Snyder, they don’t look worried to me. Don’t believe everything the internet tells you son. No actual projections we’re released, no statements, nothing but rumours from a guy named “mcweeny” which has been proven false. So, to each their own.

      • Haggordo (mulher macho)

        Thanks for believe in rumours spread by a fatass of hitfix

        Bitch, Please

  • Krabby Paddy

    Wow D, for a late in the day article (South African time), you’re really raking in some comments here. Feel the love.

    • Hammersteyn

      Who are these people? DC fanboys by the looks of it. Which is cool, I love DC more than Marvel but damn, I’m dehydrating from the salt in the comments

      • Guys, it’s all true: I really, really do hate Batman. My life is a lie.

        • Hammersteyn

          XD lies!

      • Alien Emperor Trevor

        Imagine how poor Aquaman must feel.

        • Hammersteyn

          LOL!

      • Orion

        That should be expected when reporting on such a big fan base film.

  • mdiz

    I’m almost 100% sure that the $100-$140 million guess was made before ticket sales opened and is not based on these early sales at all….

  • jackm715

    I’m not going to attack you personally because I don’t agree with that but I will do professionally. This is poor journalism. Designed to attract clicks. You have cited one source for tracking data and cannot verify its accuracy. You also have nothing to back up what WB is hoping for.

    If your going to publish rumours and speculations you should really make your readers aware of that.

    • Hammersteyn

      But is a forecast not speculation in itself?

      • Alien Emperor Trevor

        Only if you don’t ask an MBA.

  • Tools

    i don’t know who this Darryn Bonthuys is but they seem to be the laziest poorly researched son of a bitch blogger in the world

    • Hammersteyn

      Yeah… pretty much
      *Runs*

    • Featured this comment… because that Bonthuys guy is such a bitch

      • HvR

        Who the hell wants to research Darryn.

        Also ” laziest poorly researched son of a bitch blogger in the world” should be added to his bio.

    • Featured this comment… because that Bonthuys guy is such a bitch

  • Tools

    This son of a bitch bought the war to us…

    • AfricanTime

      *brought

      • Drunk_Kent

        Thanks bro sometimes I put too much faith in predictive text.

  • BR

    This article is basically a reprint of the Deadline Hollywood article that was written FOUR DAYS BEFORE tickets went on sale… so it’s essentially pointless

  • Blake

    What a moron. First, these ticket sales claims are by RIVAL outlets. Second, with all of its tie-ins BvS would be profitable with almost nothing from the film! Further, the pre-sales are actually off of the charts indicating a take of around $200M. Finally, this just appears to be written by a dick-wad who hates both Superman and Batman. Look, we have already seen an underhanded and stupid attempt to smear BvS through a twitter campaign. It appears this article is just more of the same. Please, actually know something before you expose you massive ignorance.

  • Ryanza

    It’s because of Affleck. Affleck will kill the Batman and the Superman franchise in one go.

    • Sonny Crockett

      Yehhh….That’s gonna happen…..

    • MaDNaD

      Your dad should have just had a wank instead!

      • Ryanza

        Oh please tell me you American. Because you reply like one.

        • MaDNaD

          Ouchhhh! Way off pal.
          But since we were just throwing in our opinions based on having not seen his performance I thought I’d do the same with you, having never met u, I thought I’d share my opinion?

          How’s it feel, tell me?

          • Ryanza

            I’m not going to get into it with you, based on your replies.

            You didn’t point out, you are, so you might not be american and you might not have seen afflecks other movies including a super hero movie. Gigli v Daredevil. Batman is going to suck.

          • MaDNaD

            I’m Scottish and I have seen them , his earlier work that you mentioned. I suggest you watch Argo, the town, Gone Girl 2 of which he directed.

            Every actordirector has some crap in their filmographies.

            I think I’ll wait till I see his performance!

          • Ryanza

            A Ben Affleck fan. Staring at his penis too long in Gone Girl?

            If you Scottish, you should have better replies than labelled american jokes.

          • MaDNaD

            Movie fan actually.

            ‘You’re’

            How’s this

            ‘Wind your neck in ye Cunt’

            Scottish enough

            BAM

          • Ryanza

            Scottish sexism. That sounds about right.

          • MaDNaD

            How is that sexism you Mong? Haha

            Your comments now make sense…

          • Ryanza

            It is Women’s History Month and you went right for the cunt word.
            I like to use the asshole word. I don’t have time for you assholes. Male and female can read it and think i’m talking about them. All inclusive. lol

            You shouldn’t be using words like cunt during womens history month

  • Lardus-For the Chimichangas!

    The trailer that gave away Doomsday might have put people on guard for this. If they skipped that one, the last one would have had me super pumped for the movie. Now I am just pumped.

  • henryducard

    Lol I just read another article that said at the rate they are selling right now they are expecting near a 200 million opening weekend especially after the fan screening people start raving. It’s really easy to see people opinions in their article haha! A casual Disney marvel film fan probably wrote this. Marvel fan writers have been bashing this for months and I don’t understand why since a dc movie being really good will only force marvel to up their game and stop being cheap with all their movies. Shoot in film and use real effects instead of shooting digital and going straight to full animation every time ironman fights someone.

  • The Force

    From the onset of the article you can see the bias of the writer. Next time you are going to write an article try not to show your colors. I hope others see what I am referring too. Good night.
    FYI 59% of tickets were sold in the first 24 hours. Second only to SWFA

  • Hammersteyn

    Yoh, BotW confirmed much Darryn?

    • Bias of the week, clearly.

      • Alien Emperor Trevor

        Actually, it’s about ethics in comic book movie journalism.

      • Alien Emperor Trevor

        Actually, it’s about ethics in comic book movie journalism.

    • Bias of the week, clearly.

  • Lewis M.

    To be clear, these aren’t official tracking numbers, because those numbers haven’t been released yet. They come out Friday.

  • Unavengedavo

    Think all the butthurt commenters here were expecting a puff piece editorial O_o

    • Alien Emperor Trevor

      I’m honestly surprised – normally Batman v Superman articles are filled with people whining about how it’s going to be the worst movie ever. Suddenly we’re inundated by experts in movie sales predictions.

  • Hi guys, we’ve made a short response video to address your criticisms of this article:
    https://youtu.be/_uGAAOmH6MA

    • Guild

      Looooool brilliant XD

      Dunno why everyone is up in arms. Don’t give a fuck about any of this. As long as the movie is epic, I’m happy

    • HvR

      Ouch Darryn seem you got it right in scrodum.

    • Greylingad[CNFRMD]

      HAHAHA!!! “scrodum”

    • Alien Emperor Trevor

      First you destroy the local Batman cosplay industry, now this? Yassis.

      • Hammersteyn

        Hahahaha

    • Commander Admiral Chief

      Lol you ass

  • 916

    Uh… the article you sighted didn’t even use the pre-sale tickets sold because that article went up the week before. Poorly researched.

  • HvR

    Is there a hidden super secret Batman Vs Superman forum where all the fanbois gather prowling for article they do not like and once found they rally to attack it with all their might or fury.

    Or is this like free roaming pack of internet trolls left homeless after the closure of the News24 comment section.

    You might be right about his bias, there was set of videos Darryn made where he dresses as Spiderman and burns Batman effigies when he reviewed the Dark Night movies.

  • Erik

    Marvel fan detected.
    At least he makes justice to the ‘lazy’ for the site title.

    • Tell you what though: I’ll be happy to be proven wrong and watch Batman V Superman rake in all the cash. Would justify the Batman cosplay that I’m currently planning.

      • Hammersteyn

        You’re too short to be Batman!

        • HvR

          And he blasts webs like Spiderman

          • Hammersteyn

            hahaahaha eeewwwww

          • Don’t make me hurt myself by eating another dangerously hot chili you guys.

          • Commander Admiral Chief

            Do it!

          • Hammersteyn

            LOL you looked very uncomfortable in that video

      • Erik

        I have a hard time undestanding why people are so bad in expectations about this movie. I mean, we’ve seen 3 trailers plus some ads so far, which, combined, make it for 10 minutes of shooting. 10 minutes!!! The movie is 2:30 long! And we’re going to see lots of Cyborg, some Aquaman and Flash and Wonder Woman is key in this film. Why people think it’s gonna flop? Because Man of Steel was a really great film but…it wasn’t what they expected (like anyone really knows what to expect from Superman)?

        • Alien Emperor Trevor

          I think far too many people are still bitter over Superman killing Zod.

          • Erik

            And that’s the point of what I’m saying and I’ve always said: people think of Superman whatever they want as much and they conceive God the way the want. Some people see god as a clerk that gives them for a little price whatever they want and when he doesn’t, it means there’s no God. Some people expect Superman – yes, he’s clearly the representation of God – to be a warrior, but also witty, fair and kind. You can’t balance all these things together specially not for a movie carachter who’s rising above a world of imperfections in his context.

    • Alien Emperor Trevor

      He wakes up early to write this stuff, could call it the crack of dawn of justice.

  • Erik

    Oh and I just looked at the other links right there, in the right. There’s ‘phenomenal’ and ‘Captain America’ in the same line.

    Explained it is.

    • Hammersteyn

      Except it’s written by a different author
      https://media.giphy.com/media/WMfho5VxnIaOc/giphy.gif

      • Erik

        The spirit here is all against DC, clearly.

        • Hammersteyn

          Except, the author of this article is a massive Batman fan currently working on his Batman cosplay for Rage in Cape Town, see it helps if you know a little bit about the person before accusing them

          • Erik

            Then he’s such a die hard DC fan he’s ready to criticize as a Marvel fan?

          • Hammersteyn

            You bet!

          • Happily! That Deadpool movie hey? It was…ok. Hey Marvel! Get some decent villains for your movies while you’re at it!

  • to justify those hundreds of billions of dollars spent on it.? LOL

  • tedburke

    “… it also needs to justify those hundreds
    of billions of dollars spent on it.”

    Hundreds of billions? Where did you get that figure from? What source can you cite that credibly reports that “hundreds of billions” of dollars have been spent on BvS?
    This is something you just made up, which makes you a liar. As reported in Forbes, a respected business publication, the actual expense of the movie is this (from the article by Mark Hughes):

    “Batman v Superman is a huge financial investment for Warner,
    with a budget north of $200 million (although tax incentives helped
    offset a good portion of that). Marketing costs worldwide are going to
    approach $200 million as well. So when you see articles asserting a $400
    million price tag for the film, that’s what they’re talking about. Of
    course, tie-ins and pre-sales helped Man of Steel pocket roughly $200 million before it even hit theaters, so expect similar numbers for Batman v Superman
    in that regard, which helps further offset some of the costs. For now,
    just remember these tax incentives and tie-ins and such, and we’ll get
    back to them shortly.”

    You can read the rest of this long, detailed and data-supported analysis of how BvS is likely going to be a rspectable success here : http://www.forbes.com/sites/markhughes/2016/02/19/relax-fans-batman-v-superman-wont-flop-despite-rumors/#670bef0a70bb

    What you did here was a dishonest, ugly bit of snark. It reeks of resentment; you’re jumping on a pathetic bandwagon of anti BvS haters, in fact. You are willing to ignore facts and make stuff up just to propagate a trend that is ugly, hateful and vulgar. Shame on your lying soul.

    • Commander Admiral Chief

      You have FAILED to detect the humour in this article.

      On this site, there is NO ONE a bigger Batman fan than the writer.

      Even the Batman of the Week internal competition is regularly won by him. I mean he LITERALLY has his own bat-suit. (I have seen this, with my own eyes, much to my dismay)

      So, calm down, have a coffee, and read some of his other crazy articles. Or, if you are interested in proper JERNALIZMS, you can read Geoffrey’s articles

      • tedburke

        Uh-huh.

    • I’ve set my replica 1989 Batsuit on fire as a way of acknowledging your painfully true analysis of my terrible soul. Also, I’ve italicised the quote in question so that people can stop having humour failures. TO THE ZACK SNYDER SHRINE OLD CHUM!

  • darrenolive

    Everyone is looking forward to CW, so I’m sure people will pass on this fiasco. Batman and Superman are not hot commodities globally as well. No one outside America cares about Batman or Superman anyway. Add Ben Affleck and Zack Snyder who are both incompetent movie makers into the mix and you have a massive failure in your hands. DC cannot compete with Marvel both financially and artistically. Marvel can never make mistakes, all of their movies are prime examples of perfect films. I think CW will be the first CMB to hit the 2 billion mark and get nominated for 4-5 oscars including best motion picture. This wreck of a production on the other hand will make $200-220 million domestically to a total of $500-$550 million. JL movie won’t happen and WB will have to restart the whole franchise by recasts and firing Snyder. There won’t be a DC movieverse until the mid 2020s.

  • Tarryn van der Byl

    So many angry, angry people.

    SHOW ME ON THE DOLL WHERE THE ARTICLE TOUCHED YOU.

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