Activision doesn’t think that Facebook is a threat

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There’s no denying the impact that social network giant has had on our lives, with most people enjoying a quick game on the site before they post some photos of the previous nights drunken escapades. Even Electronic Arts has realised this, as they’ve sunk quite a bit of coin into creating their own social platform for upcoming games. But industry big shot Activision feel that they have nothing to fear from Facebook.

Speaking at the 13th Annual Pacific Crest Global Technology Leadership Forum, Activision Publishing CEO Eric Hirshberg spoke about how upcoming Call of Duty games from the publisher will receive far more interest than any of the current top Facebook games.

"Call of Duty has more players who pay-to-play online than any Facebook game," Hirshberg said. "And our players pay more per player on average than any Facebook game.They’re also more engaged, the percentage of Call of Duty‘s monthly unique players that play the game every day is higher than that of the top three Facebook games."

Activision has been wary of venturing into the Facebook market so far, preferring to invest and experiment with other similar ventures such as a subscription based premium service version of Call of Duty Elite, while also focusing on their signature games.

As for recent comments about gamers being less active with purchases lately, Hirshberg noted that gamers had instead become selective instead of financially lethargic."Despite all the hand-wringing in our industry right now, people aren’t gaming less. In fact, they’re gaming more than ever. They’re just doing it with fewer games, and they’re spending more time playing those games than ever before."

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"Last year, of the top 10 best-selling games, all 10 of them were based on strong existing franchises, and nine of those 10 were online enabled.”

Source: Gamasutra

Last Updated: August 11, 2011

Darryn Bonthuys

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