An update to the milking claims agains Street Fighter

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HelloKittyStreetFighter

I posted up an article a little while back calling Street Fighter the most milked franchise in the history of video gaming. Some people agreed, others thought it was milked but definitely wasn’t the most milked and others resorted to swearing at me to prove that it wasn’t,

Geoff followed up yesterday with the pricing of 3rd Strike DLC but today the cherry is glowing so brightly on top of this milking claim that I can’t believe that Nick himself could even defend them anymore.

So what has happened that has me believing in the most ardent Street Fighter fans couldn’t defend it anymore?

Well today is the day (that I found out) that Capcom, owners of the Street Fighter brand, and Sanrio Inc have announced that they are partnering up to create some new branded merchandise.

Ah I hear you say, what’s so wrong with Street Fighter branded merchandise, that’s pretty cool and most people do it.

Well Sanrio Inc are famous for pretty much only one thing, they are the masterminds behind the Hello Kitty brand. Yes those alarm bells are accurate. Capcom and Sanrio have agreed to release a line of Street Fighter themed Hello Kitty merchandise.

I can literally hear the mooing from here.

Capcom® Entertainment, Inc., a leading worldwide developer and publisher of video games, and Sanrio, Inc., creator of beloved icon Hello Kitty®, today announced a partnership to create a new line of co-branded Street Fighter™ themed merchandise that will launch in fall 2012. The collaboration will be a fusion of the unique styles of these world-famous brands, yielding a broad range of merchandise featuring Hello Kitty dressed in the distinct costumes from the Street Fighter series of video games.

“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise,” said Joshua Izzo, Director of Licensing, Capcom Entertainment, Inc. “The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.”

“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” said Jill Koch, Vice President of Brand Management and Marketing, Sanrio, Inc. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.”

Specific details on the co-branded merchandise and retailer availability will be released at a later date.

Nick’s unfortunately on leave today so it’s not likely that we’ll hear from him but I wouldn’t mind hearing from some of the other major SF fans about whether this classifies as milking yet or do I just not understand because I haven’t played enough Hello Kitty recently?

Read  The Street Fighter 30th Anniversary Collection packs in 12 arcade classics

Last Updated: September 2, 2011

Gavin Mannion

I for one welcome our future robotic overlords

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