Barak Obama namedrops the Xbox – Microsoft Celebrate

2 min read
7

Poorlittlerichkid

Last Thursday Barak Obama was giving a roasting to several thousand Black, Coloured, Previously disadvantaged, African Americans about how to raise their children and that growing up poor is no excuse for bad grades.

Mind you this speech was being presented at the Hilton in New York and I have a sneaking suspicion no one present was the least bit short on cash… anyway before I forget there is a point to this posting.

Barak Obama specifically namedropped the Xbox which made everyone at Microsoft happy as it was being used in a generic way.

He mentions

“putting away the Xbox and putting our kids to bed at a reasonable hour”

Your brand has reached new heights when it is being used to describe a genre and no longer a specific product. Think of Hoover for vacuum cleaner, seletape for sticky tape and Prestik for.. what the hell is that stuff actually called?

Microsoft in turn has released a press statement claiming that the Xbox 360 is the only family gaming console with a parental control feature that will turn the Xbox off after a set amount of time. Something I feel is really under utilised and a feature that Microsoft should be lauded for.

Source: NYTimes and Kotaku

Last Updated: July 20, 2009

Read  Next-generation consoles are still at least two years away, says Ubisoft

Gavin Mannion

I for one welcome our future robotic overlords

  • “should be lauded for” what does that mean?

    I think the parental feature and the timer on the xbox is an awesome idea, my only gripe though is it should be specific to a profile and not to all profiles I don’t want to have to enter a password every hour so I can keep playing…

  • Lauded = Praised…

    And I thought the parental controls were set per profile?

  • al360rulz

    damn that sucks i thought it was specific to each profile like in windows :pinch:

  • Darkling

    Do’h! :pinch:

  • eXp

    I’m pretty sure it’s set per profile?

  • WitWolfyZA

    Well atleast you know Obama likes the xbox more than the expensive PS3. But thats besides the point.. If people are aware that kids play games more than usaul.. why dont they make like a gears of war master maths edition.

    I bet parents will buy that lol

  • Q121

    At least he never called it “TV games”

Check Also

Next-generation consoles are still at least two years away, says Ubisoft

Ubisoft predicts that the introduction of the PS4 Pro and Xbox One X has made true next-ge…