Battlefield 4 launch “absolutely” damaged player trust

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BF4 trust fail

We all have trust issues. No, I’m not talking about Gavin’s inability to open up to other human beings – I mean that we all worry that games won’t live up to promises made by studios and publishers. We all fear that we will feel betrayed after purchasing a game that doesn’t deliver. It happened with Battlefield 4, and DICE knows it.

Speaking to Gamespot, DICE producer David Sirland admitted that DICE has some work to do:

I can absolutely say that we lost [player] trust in the game’s launch and the early parts of the year. We still probably have a lot of players who won’t trust us to deliver a stable launch or a stable game. I don’t want to say anything because I want to do. I want them to look at what we’re doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing.

Sirland goes on to say that they’ve changed the way they work at DICE, reaching out to the community of players more and listening to criticisms. Sirland admits that from a true perspective, the Battlefield franchise has “absolutely” been damaged by the most recent launch. DICE needs to earn it back, to make people like Battlefield again.

Read  Star Wars Battlefront II’s first season of free DLC adds more story content

Unfortunately, the awful Battlefield 4 launch wasn’t the only major mistake from EA that burned early adopters. Gamers are way less likely to support games at launch, preferring to wait a few weeks to hear about any possible problems. There are very few games that I’m planning to buy at launch, I can count them on one hand. All the rest are “wait and see” in my book, which makes me sad, and worried. If studios can’t guarantee the quality of their work, pre-orders will continue to drop and publishers will be less likely to take risks on alternative or experimental games. The industry needs trust to flourish, but I don’t see the trust being rebuilt anytime soon.

Last Updated: October 8, 2014

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. I believe people should stop defining themselves and just enjoy playing games, so let’s get on with it!

  • Admiral Chief 0

    Oh man that header!

    • Her Highness the Hipster

      #CrimesAgainstPixels

      • Alien Emperor Trevor

        Yes, all that BF4 ruined it :/

  • Matthew Holliday

    “reaching out to the community of players more and listening to criticisms”
    “dont release a broken game” isnt a criticism, its just logic.

    • Captain JJ Underleyened

      Exactly

    • Alien Emperor Trevor

      Shut’s up! whiny entittled Misterrace lol11! Be glad you got the game haha! and the like. I’m too tired to carry on with that bullshit.

  • UltimateNinjaPandaDudeGuy

    Played BF3 and it still had bugs when BF4 released. Needless to say this discouraged me of going anywhere near BF4.

    Not even to mention that you end up paying R1000 at least with all the expansions you need to buy. NoThx.jpg

    • Jedi Consular Kromas

      Actually 2 weeks ago you could have gotten everything at R400*.

      *Prices subject to shopping around like a bastard trying to find the cheapest deal for a friend so he could join in on the fun.

      • UltimateNinjaPandaDudeGuy

        Best price I could find was R800 for full season pass and core game. Nothx. With all those bugs from BF3 and what I read BF4 I would rather not spend money on it.

        • Jedi Consular Kromas

          The new patch really helped quite a bit so I have no complaints. Although I play only every now and then when the mood fits me. Also I think it was a combination of Origin R235 normal game and Raru R180 Premium upgrade.

    • Hammersteyn

      Have you seen how much Sims costs with all the content?

      • Jedi Consular Kromas

        R150 or so a week ago.

        Still not worth playing.

        • Hammersteyn

          Crap, I meant Sims 3

          • Jedi Consular Kromas

            Hahaha okay then.

            Still not worth it. πŸ˜›

      • UltimateNinjaPandaDudeGuy

        Yeah, but with Sims 3 you can still have an enjoyable experience with just Sims 3. BF you need to get all the expansions or you end up playing alone on a 64 person map.

        It is however the bugs that really got to me. I don’t mind paying a lot for a great game. This is not a great game.

    • B3ware_za

      Well… if you have been playing BF as long as I have been playing it. You’d know the only expansion/DLC one ever needed to buy early(from a local perspective) was BF2:Special Forces.

      I still don’t get why people fork out cash for Premium on game launch. They can only blame themselves for doing it IMHO. Let me quote from one of the posts on here : “dont release a broken game” isnt a criticism, its just logic.”

      Like he said… It’s just logic.

  • Alien Emperor Trevor

    I’m old enough to remember the glorious golden age of gaming where I could just buy a game and just know it would work fine – it was all of what, 3 years ago? Now I don’t trust a single one of them to release a AAA game unbroken, that hasn’t been flayed with a flogged dead horse by hype, and isn’t riddled with MTs, DLC & season passes (except you Witcher 3!). It makes me sad, because I sorta like my hobby.

  • L337J1MB0B

    Speaking of damaged things… Lazygamer has seriously damaged by reader trust. This site has gotten insanely slow, to the point where most of the time it barely works, or it just spits out the wrong content. Add on top of that the UI which is a mess now. Ugh losing my enthusiasm for this.

    • Hammersteyn
      • Alien Emperor Trevor

        ROFL! Like a boss.

      • L337J1MB0B

        There’s only so many times that I’m gonna come back here and wait 2 minutes for an old snapshot to load. Then I’ll deal with it by no longer bothering to try.

        • Hammersteyn

          I’m sure they’ll sort it out eventually.

      • Spaffy

        You aren’t having a good day, are you

      • oVg Definitive and Remastered

        lol

      • oVg Definitive and Remastered

        lol

  • Hammersteyn

    Well tbh it started before that plus more with :
    1. The lack of Command & Conquer
    2. The botched ME trilogy that amounted to nothing
    3. Cancellation of Burnout series
    4. The direction Dead Space went
    5. Simcitys launch and the lies that followed about offline capabilities
    6. Dungeon Keeper awful mobile release
    7. Peter Moores attitude towards gamers (Get with the times)
    8. Syndicate moving to FPS
    9. Medal of Honor: Warfighter
    10. No more boxing games
    11. Dragon Age II – the mediocre sequel
    12. Overhype of Spore
    13. No Bulletstorm sequel
    14. buying smaller development studios primarily for their intellectual property assets
    I’m sure there’s more, but it’s nice that they realize they messed up.

    Oh and this which I found out and forgot about a while ago http://www.technobuffalo.com/2014/05/12/ea-shutting-down-over-50-multiplayer-games-on-june-30th/

    • Alien Emperor Trevor

      Amen. They don’t give a crap about customers, they care about shareholders. Maybe not the devs – they have to trot out this PR nonsense to make their publishers happy, but the the publishers certainly do.

    • Captain JJ Underleyened

      That Dungeon Keeper. Man. That one sent me over the edge. I don’t care how good Dragon Age Inquisition looks. I won’t buy it.

      • Hammersteyn

        I’ve said this a lot. I will buy it second hand. Just so that EA doesn’t get my cash.

    • Jim Lenoir (Banana Jim)

      Have I posted how much I absolutely hate Peter Moore? What a cockbite!

      • Hammersteyn

        Everyone does, He’s a shareholders man, that’s why he won’t say what David Sirland said.

      • Nana, what foul language!

      • Nana, what foul language!

        • Jim Lenoir (Banana Jim)

          I blame Obama, TV and my neighbours. Their language is so foul…. :/ I feel all dirty now.

          • It’s okay Nana. I forgives you!

    • Johan du Preez

      Wait I have more ….

      Killing Wing Commander
      Killing Crusader Series
      Killing Strike Commander Series
      Killing the Ultima Series
      Killing the Syndicate Series
      Killing the Theme Hospital Series
      Killing the Populous Series

      • Hammersteyn

        Have my upvote sir

      • Hammersteyn

        Have my upvote sir

      • Captain JJ Underleyened

        They killed NFS too

        • Jim Lenoir (Banana Jim)

          And they killed the finest fighting game ever created… Def Jam!!!

      • Captain JJ Underleyened

        They killed NFS too

      • Skyblue

        You left out System Shock.

        • Johan du Preez

          My bad Shodan πŸ˜›

          Its probably cause Im busy playing the steam version on linux. What a gem of a game and it is as enjoyable today as it was then.

          Bioshock being the spiritual successor is a joke. It had similar mechanics but its got nothing on System Shock.

          • Skyblue

            Agree 100%. I always thought Bioshock was way overrated and doesn’t come close to SS2.

    • Tarisma

      I wish there was another bulletstorm

    • Skyblue

      Nicely summed up. I guess I’d call that an awesome shitlist.

  • Captain JJ Underleyened

    EA really did alienate their customers with a number of bad decisions.

    • Admiral Chief 0

      I hardly even trust EA with free games

      • Captain JJ Underleyened

        Haha. Quite. So imagine having to actually spend money on them.

  • Jedi Consular Kromas

    Still trust EA more than Ubisoft.

    • Admiral Chief 0

      I hate to say it….but you are correct

      • Jedi Consular Kromas

        Yet I love you hear you say I am right.

        Now say my name!

        • Admiral Chief 0

          Welllllll, that escalated quickly :/

          • Jedi Consular Kromas

            You know you love it!

    • Captain JJ Underleyened

      Yes. I must agree with this. At least if you buy an EA game on Steam you’re not forced to open Origin as well.

      • Alien Emperor Trevor

        Unless you want a new one, in which case, no Steam Origin only.

        • Captain JJ Underleyened

          Luckily I don’t want anything new they have to offer. πŸ˜‰

  • Ryanza

    Dice used to take their time and work on new engines and tech and create good games. Up until Battlefield 3 they were improving.
    Then EA wanted Dice to release a Battlefield game every 2 years to compete against Call of Duty and then Battlefield 4 happened. Unfinished, buggy, not improving on the medium, that’s what you can expect from EA.
    If EA can’t give Dice years to complete and improve the medium then gamers are not going to trust the product.
    We got a shitty Battlefield 4 product last year. We getting another Battlefield product next year which was planned for this year. Will we also be getting Battlefield 5 next year. So yeah, no trust and fuck EA.

    • Captain JJ Underleyened

      Hear hear

  • Guild

    Not interested in getting BF again after BF4. Whether they release a complete game or not. I’m not touching BF again

  • Captain JJ Underleyened

    I think slowly more and more people are going to boycott companies that don’t keep to their promises and it’s good. Everyone just accepts things these days, because “that’s how the gaming industry is now”. Bullshit.
    It is the way it is because people don’t go against the companies when they release unfinished or buggy games.
    Look what happened with Planetary Annihilation. Great concept, but barely anything they promised on release was there. Now the game has been officially released for a month and it’s already been on two sales. No one wants to support people who can’t keep up their end of the bargain.
    We need a gaming revolution.

    • Hammersteyn

      That’s why I gave Planetary Annihilation a maybe πŸ˜€

      • Captain JJ Underleyened

        My review on Steam is a “not recommended”. I just got an email now actually to help kickstart a new project of Uber Soft. Giving this one a pass since they haven’t even properly finished PA and they’re already on to something new.
        I supported Planetary Annihilation since Alpha and it’s a real shame to see what they release as a “finished game”.
        They’re just as bad as EA at this stage.

        • Hammersteyn

          I still maintain the MP is where the strength lies. Plus that Death Star!

          • Captain JJ Underleyened

            True. But I think calling it a successor of Total Annihilation is a bit ambitious. This isn’t anything near what TA was. I mean, hell, it doesn’t even have factions.

  • CAE9872

    Fascinating when you consider that a few months ago one of big EA heads said “the BF4 launch has not damaged our IP” or words to that effect.

  • Sir Rants A Lot Llew
    • Hammersteyn

      hahaha

  • Antsnotaname

    Is that a trust fall? Ironic header is ironic

  • Jim Lenoir (Banana Jim)

    EA, Ubisoft and Bethesda are both blacklisted. I’ll only consider their games if I find copies of their games in the second-hand bin. I am not going to pay R800 to help them nickle and dime folks. It’s time to vote with your wallets. Man-up and take the power back!

    *Banana straightens his Mario beret.

    • Spaffy

      …both

      • Splooshypooh

        Bohf you ffree… Come here now for your spanking

        • Spaffy

          O_O

    • Hammersteyn

      But I preordered The Evil Within (Bethesda) and Far Cry 4 (Ubisoft)

    • Captain JJ Underleyened

      I can still handle Bethesda, I think they can still redeem themselves after fucking up Elder Scrolls with TESO. But I’m right there with you on the other two.

    • Johan du Preez

      Amen! add Activision and the list is complete.

      Bathesda still has some hope left the only major fuckup they did was TESO.

  • Wow, Zoe, header WIN! Sorry Geoff, you lose this week.

  • I wonder how many times it will take gamers to get burnt before they stop letting this shit happen…

    • Captain JJ Underleyened

      Unfortunately there are a lot of “gamers” who don’t really follow what the devs are doing or saying, they just mindlessly buy every time a new game comes out.
      I’m done supporting this crap.
      I’ve had better service and value for money from indie games than I have from guys like EA and Ubi.

      • You would think in this information driven world that would be different…

        • Captain JJ Underleyened

          I know man. It’s flippen saddening.

        • Captain JJ Underleyened

          I know man. It’s flippen saddening.

      • You would think in this information driven world that would be different…

    • Captain JJ Underleyened

      Unfortunately there are a lot of “gamers” who don’t really follow what the devs are doing or saying, they just mindlessly buy every time a new game comes out.
      I’m done supporting this crap.
      I’ve had better service and value for money from indie games than I have from guys like EA and Ubi.

    • The_Assimilator

      As long a the console tards keep buying these broken games in their hordes, publishers will keep releasing these broken games.

      • Like SIMS and Diablo III? Oh, that was PC πŸ˜› My ERROR 37!

      • Like SIMS and Diablo III? Oh, that was PC πŸ˜› My ERROR 37!

      • Yeah cus PC gamers didn’t buy Diablo or Sims and those games weren’t broken at all…

    • Alien Emperor Trevor

      As long as you keep buying DA:I? πŸ˜‰

      • Actually the last time I bought DA there was not one thing I needed to buy as far as microtransactions are concerned.

      • Actually the last time I bought DA there was not one thing I needed to buy as far as microtransactions are concerned.

    • Alien Emperor Trevor

      As long as you keep buying DA:I? πŸ˜‰

  • I wonder how many times it will take gamers to get burnt before they stop letting this shit happen…

  • BF_sucks_Arma_Rules

    I will never ever buy another BF game again. BF has so many bugs on Xbox, it was so bad, I sold my Xbox and moved to PC.

    • Captain JJ Underleyened

      Wise

    • Captain JJ Underleyened

      Wise

      • Brady miaau

        Ah, yes Wise of Medon, a bit laid back but a super genius none the less.

        Or is that a different book?

  • BF_sucks_Arma_Rules

    I will never ever buy another BF game again. BF has so many bugs on Xbox, it was so bad, I sold my Xbox and moved to PC.

  • oVg Definitive and Remastered

    As long as the suits at EA HQ got their fat bonus, who gives a shit.

  • oVg Definitive and Remastered

    As long as the suits at EA HQ got their fat bonus, who gives a shit.

  • Marcus

    I’ve been playing BF4 on PS3 for some time now and been having a great time. Once you get over the ping advantage and accept that the game will just stop working for no damn reason… and that’s how far I got defending BF4. Now I just smile and reset the console. Will I buy Hardline, why the hell not. Battlefield (with all the problems) is a damn fun game.

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