Call of Duty director apologises for misguided marketing stunt

2 min read


Last month, we told you about the misguided marketing stunt that Call of Duty’s social media handlers perpetrated. They changed their Twitter account to a faux, in-game news channel, and live-tweeted out specifics of a disastrous terrorist attack that hadn’t actually happened. It caused a fair bit of pandemonium, with many thinking the emergency was real.

This, somehow, came as a complete surprise to the people running the account. Speaking to IGN, Black Ops 3 creative director Jason Blundell apologised for the marketing mishap.

“… it was absolutely not done for any kind of attention in any way. It was not done maliciously, or as any kind of scare tactic. I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way,” he told IGN.

“It was done on our channel, and it was to talk about the fiction of the world. I think we were as shocked as everybody else when it started blowing up, because essentially we were teeing up ready for a story beat. So again, very sorry for anyone who took it that way.”

I have no idea how they thought this wouldn’t happen, especially given the nature of Twitter and how little attention people actually pay to the finer details. Twitter’s essentially a microblogging service that serves headlines, and we know people read those and react immediately, without paying any attention to the finer details, or often, the article’s they’re attached to.

Read  AM General sues Activision for Humvees in Call of Duty

There’s no finer example of this in the local landscape than the parody Woolworths account, Woolworst_SA, which regularly has to correct very angry people who’ve failed to read properly.

Last Updated: October 13, 2015

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Grand Admiral Chief

    Next time use the thing that is used for the thinking mmmkay?

    • Alien Emperor Trevor

      Fish AI?

      • Grand Admiral Chief

        Oh look I have a (bad) marketing idea! [a few seconds later] Oh look I have a (bad) marketing idea! [a few seconds later] Oh look I have a (bad) marketing idea! [a few seconds later] Oh look I have a (bad) marketing idea! [a few seconds later]

  • Grand Admiral Chief

    Wol wors, heh, lekker lag ek nou

    • Grand Admiral Chief

      After reading some of the wol wors tweets, good grief, people are antsy

      • Grand Admiral Chief

        After reading some more, I realize that the jokes are funny, the racist comments are not

        • Darren Peach

          Satire ? But I get what you are saying.

  • Alien Emperor Trevor

    Everyone knows gamers are fact checking averse. ;P

  • oVg

    Bwahahahahahahaha my favorite is the God of War 3 marketing fail 🙂

    “Slaughter: Horror at Sony’s depraved promotion stunt with decapitated goat”

  • HvR

    Still have no idea why they spend a single cent (never mind double the dev budget) on popular franchises like CoD.

    • Darren Peach

      It’s the game worlds version of the Kardashians.

  • Darren Peach

    Nothing wrong with a little naughty……..nes. Anyone ever hear Whackhead’s antics when he trolled that Aussie radio station into thinking they got a Exclusive interview with Tom Cruise ? Cost them over 100 000 Dollars in marketing. All cause they said he wasn’t funny.

  • MakeItLegal

    good marketing , but mis guided in the consequences

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