Home Gaming Dirty Bomb developer bought by Chinese KFC supplier

Dirty Bomb developer bought by Chinese KFC supplier

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Chicken

We told you before how a Chinese poultry company now owns a controlling stake in Digital Extremes – the company behind perpetual free-to-play favourite, Warframe. In 2014, Sumpo Holdings acquired a majority stake in Digital Extremes, later expanding that stake to 97%. Yes, Warframe is owned and run by a company that supplies KFC.

That very same company, now called Leyou Technologies Holdings Limited is in the process of acquiring another developer: Splash Damage, responsible for among other things Wolfenstein: Enemy Territory, Enemy Territory: QUAKE Wars, Brink, and bits of Doom III. Most recently, they’ve been working on Dirty Bomb – and are co-developing Gears of War 4’s multiplayer.

Why on earth would a poultry company buy video game developers? According to Leyou, it’s a less risky proposition than breeding chickens.

“The Group continues to face an arduous task in respect of the Poultry Business, where, despite efforts to improve raw materials procurement, feed production, breeder and broiler breeding, broiler slaughtering and process, quality and safety management and sales mix rationalisation and channel expansion, the management of the Group still has limited control of the business results and profitability under the harsh operational environment in the PRC. The 2015 Annual Report also stated that the global market for video games industry continued to experience healthy growth despite a slowing world economy”

I think perhaps the Warframe deal really worked out for them, and they’re looking to expand that a little. Splash Damage is currently owned by studio founder and head Paul Wedgwood and the deal is likely to cost Leyou less than $170 million.

Last Updated: July 12, 2016

39 Comments

  1. Alien Emperor Trevor

    July 12, 2016 at 09:06

    “Dirty Bomb” and “KFC” in the same sentence. People surprised: Zero.

    Reply

    • Greylingad[He Charges!]

      July 12, 2016 at 09:08

      That…I….Only in Snortoria…

      Reply

  2. Greylingad[He Charges!]

    July 12, 2016 at 09:07

    HOW MANY CHICKENS CAN YOU BUY FOR $170MILLION!?

    Apparently a whole game full…

    Reply

  3. Admiral Chief Maximum Effort

    July 12, 2016 at 09:15

    Speaking of Warframe, now is a good time for newcomers to join in, after the latest update.

    Just try to avoid the damn AW missions, ugh

    Reply

  4. Kromas GG

    July 12, 2016 at 09:15

    On an unrelated note. I have been craving the streetwise chow for about 10 years now. Bring it back dammit!

    Reply

    • Admiral Chief Maximum Effort

      July 12, 2016 at 09:16

      I actually thought about that last night while nomnomming on dunked wings

      Reply

      • Kromas GG

        July 12, 2016 at 09:16

        Thought about it on sunday when I bought a box meal. 🙂

        Reply

    • Ottokie

      July 12, 2016 at 09:19

      They took my beloved double crunch HUUUUUUUUU!

      Reply

      • Admiral Chief Maximum Effort

        July 12, 2016 at 09:19

        IT IS BACK!!!

        Saw it last night

        Reply

        • Ottokie

          July 12, 2016 at 09:19

          It’s not the same… I tried it a few times

          Reply

          • Admiral Chief Maximum Effort

            July 12, 2016 at 09:20

            Oh noes!

          • Greylingad[He Charges!]

            July 12, 2016 at 09:21

            More like a double Soggy?

          • Ottokie

            July 12, 2016 at 09:21

            The batter is off and the sauce is totally different 🙁

          • Greylingad[He Charges!]

            July 12, 2016 at 09:23

            Yup! That was my experience too… I didn’t much like it…

          • Hammersteyn_hates_Raid0

            July 12, 2016 at 09:24

            Also, I don’t want to gamble on the gravy

          • Greylingad[He Charges!]

            July 12, 2016 at 09:27

            The brown one, used in the smash? – Last words of a hungry mammal….

      • Hammersteyn_hates_Raid0

        July 12, 2016 at 09:23

        Nandos is better in every way

        Reply

        • Ottokie

          July 12, 2016 at 09:36

          If you like dry chicken on half a bun 😛

          Reply

          • Greylingad[He Charges!]

            July 12, 2016 at 09:38

            Dipped in a teaspoon of sauce…

          • Ottokie

            July 12, 2016 at 09:41

            With the stem of one lettuce

          • Pariah

            July 12, 2016 at 09:46

            At least you can recognise the items that you’re eating. KFC, well…

          • Greylingad[He Charges!]

            July 12, 2016 at 09:50

            “Oh look, a wing!”
            “Oh look! this wing looks like a…well, no more KFC for me…”

          • Greylingad[He Charges!]

            July 12, 2016 at 09:51

            One randomly sprinkled and lost seed on said bun…

          • Hammersteyn_hates_Raid0

            July 12, 2016 at 09:42

            I only buy whole chickens

          • Fox1 - Retro

            July 12, 2016 at 11:26

            More like “birds”.

          • Hammersteyn_hates_Raid0

            July 12, 2016 at 11:56

            XD

  5. Hammersteyn_hates_Raid0

    July 12, 2016 at 09:16

    Hehe nice header

    Reply

  6. Pariah

    July 12, 2016 at 09:27

    • Hammersteyn_hates_Raid0

      July 12, 2016 at 09:29

      I have no idea what I just saw…

      Reply

      • Pariah

        July 12, 2016 at 09:31

        It was for those who play Warframe. 🙂

        If anyone has been following the quest lines – that’s a real hard-hitter. Makes me want The War Within update, now.

        Reply

        • Hammersteyn_hates_Raid0

          July 12, 2016 at 09:33

          But @Admiral_Chief:disqus said it’s a good time for new players to join 🙁

          Reply

          • Pariah

            July 12, 2016 at 09:35

            It is, the whole star chart has been reworked to flow much better. It now makes sense where to go, rewards you for going there much more logically, and overall it’s a much better experience for newer players. The quest lines I’m talking about are now acquired more logically too – instead of needing the frikkin wiki to find out in certain cases (Thanks Natah).

        • Alien Emperor Trevor

          July 12, 2016 at 09:38

          Super keen for this.

          Reply

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