DOOM might look fantastic, but its boxart is pretty terrible

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Doom boxart is pretty terrible

Even though Bethesda has been pretty mum in the marketing department, I never forget that we’re scheduled to get a new DOOM this year. The nostalgic franchise that basically birthed first-person shooters looks locked and loaded in its fourth iteration, even if some of the purists weren’t too happy with the showing at E3 last year. I quite liked it in all its gory glory, but I couldn’t be less bothered about the game’s final boxart.

It’s odd taking focus on such a small element of the game, but it’s sometimes taken for granted just how powerful boxart is. This is, in reality, the first point of contact between a game and potential players, the one piece of advertising that has to sell wandering eyes in a game store or speed reading customers on an online storefront. When a game nails it, it just amplifies the appeal – which is exactly why DOOM’s feels like a missed opportunity.

I mean look at it. Does that immediately tell you anything about DOOM or why the it’s such a violent, controversial shooter at all? Hell I wouldn’t be surprised if some people mistake it for Halo at a glance.

CaWJ_ruW0AAYLg4

And that’s the last thing you want happening with boxart. It needs to stand out enough so that it has its own identity – something which boxart as a whole has been missing for some time now. The generic poses and predictable colours wash into one another to create genre specific artworks, and it’s pretty terrible nearly all round.

Don’t get me wrong, I don’t think that a simple piece of boxart is able to destroy a games life before its even started. But I do wish it was just a little more exciting than it currently is.

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Doom boxart

Like that. That’s some interesting, different boxart. Let’s get back to those.

Last Updated: February 4, 2016

Alessandro Barbosa

You can all call me Sandy until I figure out how to edit this thing, which is probably never. Sandy not good enough? Call me xXx_J0k3R_360degreeN0Sc0pe_xXx. Also, Geoff’s a bastard.

  • Gareth L (That eXCheez Guy)

    Fallout 5: Brotherhood of Doom

  • Commander Admiral Chief

    Speaking of fantastic…
    (refresh)

    • Hammersteyn

      Fabulous!

      • Gr8_Balls_o_KFM_Fire

        still upvoting all the things!

        • The sun rises. Taxes go up Hammer upvotes 😉

        • Captain JJ ‘saurus

          Who needs gym when you can UPVOTE!?

          • Deceased

            Do you even upvote bro?

          • Captain JJ ‘saurus

            XD

        • Hammersteyn

          XD

    • Captain JJ ‘saurus

      This makes my heart melt, it’s so fantastic.

    • annnnd banned.

      • Commander Admiral Chief

        Access denied

      • Captain JJ ‘saurus

        Do it!

        • Commander Admiral Chief

          Pictures of Geoff is not the only thing I have…

          • Captain JJ ‘saurus

            Don’t do it!

          • Commander Admiral Chief

            xD

    • Alessandro Barbosa

      What is going on with Geoff’s arms though XD

      • Commander Admiral Chief

        He has gone full-on-fantastic

    • Mr. Sexycalifragilistic
      • Captain JJ ‘saurus

        LOL

      • And I’m watching this tonight!

        • Captain JJ ‘saurus

          What!?
          Bastard!

          • Yup! Press screening! WOOOOT!

          • Captain JJ ‘saurus

            So how’d you get in?
            ;P

          • You shut your face! I’ve been a journalist longer than most on this site! Because AGE!

          • Captain JJ ‘saurus

            Pff. I’ve been one and quit!
            Oldie

          • Actually it’s part of my new job at UCT.

          • Captain JJ ‘saurus

            Oh cool.
            Okay fine. That’s cool.
            I spent a year doing financial columns for a few papers. NEVER again.

          • Commander Admiral Chief

            New job?

          • Hammersteyn

            First Pieter de Villiers and now you? Their standards seems lax :/

          • Indeed, though we prefer to use the term ‘laxative’ as there is usually lots of created content, it just also happens to be shit.

          • Alien Emperor Trevor

            Hence the term “lax content”.

          • Have, if you want to name your body parts you go right ahead 0_O

          • Hammersteyn

            XD

          • HvR

            That university is really going to dogs.

          • Mr. Sexycalifragilistic

            WE ALL HOPE YOUR OXYGEN TANK GIVES YOU ISSUES AND YOU HAVE TO BE ESCORTED OUT AND MISS IT!

            HOW DARE YOU PLAY WITH OUR FEELS LIKE THAT?!

            http://i.imgur.com/0S7RqEV.gif?noredirect

          • I’ll tweet ever 5 seconds of the movie for you all!

          • Captain JJ ‘saurus

            If it makes you watch less of it every five seconds, GO AHEAD!

          • Then why are you still rubbish at it? 10 000 hours, and all that?

          • Alien Emperor Trevor

            Because…

          • Skyblue

            This had me laughing so much, thx!

          • The kettle is right over there bud 😛

          • HvR

            Aaahhh just like Fox news reporters

          • Hammersteyn

            He ducked under the rope?

          • Oi! I don’t need to duck!

          • Captain JJ ‘saurus

            Damn, you beat me to it with your selftrolling! XD

          • Captain JJ ‘saurus

            Ducked?

        • Mr. Sexycalifragilistic

          YOU SHADY SUMBITCH! YOU SHALL RUE THIS DAY, FRIEND!

  • “Dude with shotgun” shifts boxes. Just ask Bioshock Infinite…

    • Hammersteyn

      Dude with crowbar shifts the world 😛

      • Captain JJ ‘saurus

        Crowbar is love
        Crowbar is life

        • Darren Peach

          You think a crowbar could be a metaphor for something else ?

          • Captain JJ ‘saurus

            I will neither confirm nor deny that. 😀

      • You forgot that he also had a rocking goatee.

  • D4RKL1NG

    Only thing terrible is that kots green Xbox case

    • Hammersteyn

      HAHA

  • Guild

    They making a Halo Doom? Never knew

    • Hammersteyn

      Thought the same

    • HvR

      +1, my first thought as well. Somebody photo shopped DOOM unto the Halo boxart

  • Jan Prins

    Hmmm. Cannot wait to blast Lucifer’s Forces from Hell in the Face with my Righteous Boomstick!

    • Captain JJ ‘saurus

      Careful now. The people spoken of in the previous article might hear you and write a petition. ;P

      • Jan Prins

        I dunno. If the Doom marketing team goes with that angle, the Pastor might be extolling the virtues of a good round of Doom from the pulpit itself.

    • But only after 11pm on a Friday mate.

      • Jan Prins

        Any time is a good time to shoot Evil in the face!

    • Alien Emperor Trevor

      All that evil needs to triumph is for good men to do nothing!

      I’d join you, but I’m not really all that good in that sense. 😀

  • This game looks a bit too evil for my sensitive religious body to experience. I shall boycott and petition it!

    Sorry I am still on the previous article. 😛

  • Hammersteyn

    They cant use the old cover art, because Satan is on it. Ooooooo shield your eyes! Burn this filth

    • D4RKL1NG

      Mnet is gonna move the game trailer to 11pm Friday nights

      • Hammersteyn

        XD

      • Darren Peach

        Lol.

  • Hmm. If you remove the Doom logo and the ID logo most people will mistake it for Halo. 😛

    • PestControl

      Agreed.

  • Hammersteyn

    That green makes me ill.

    • Commander Admiral Chief

      IKR, who plays FPS with a controller?

      Oh….heheheee….wait

      • Hammersteyn

        50 million people at least if EA is to be believed

  • Captain JJ ‘saurus

    I am actually really looking forward to this game. A lot.

    • Hammersteyn

      And then some, gonna be awesome!

      • Captain JJ ‘saurus

        I miss these SP FPS games. They’re rare these days.

        • Hammersteyn

          Loved Wolfenstein to bits! Hopefully ID and Bethesda keeps these titles coming

          • Captain JJ ‘saurus

            Yea man. Me too. Small little gripes aside, I’ve always thought of Bethesda as one of the devs that kept things real (except for Steam pricing)

          • Alien Emperor Trevor

            Doesn’t real expensive count?

          • Captain JJ ‘saurus

            Haha
            Expect Doom in the region of R800 on Steam.

          • Greylingad[CNFRMD]

            So $3?

          • Captain JJ ‘saurus

            XD

          • Greylingad[CNFRMD]

            Very few games make you feel as bad ass as BJ, when he’s cutting through Nazi’s left right and centre wielding two auto shotguns….

          • Hammersteyn

            And he’s not even wearing a shirt in the cold

          • Greylingad[CNFRMD]

            Hahaha!

        • Greylingad[CNFRMD]

          It’s not that SP FPS games are rare, it’s that they’re just not that good, then again, Wolfenstein was exceptional and we are expecting at least the same from DOOM

  • DOOM HALO 6

  • Commander Admiral Chief
    • Captain JJ ‘saurus

      Trevor, is that you?

      • Hammersteyn

        No, there’s emotion in that picture

        • Captain JJ ‘saurus

          XD

      • Alien Emperor Trevor

        No, that’s Zim. My avatar is Gir. ;P

        And to think I stood up for you.

        • Captain JJ ‘saurus

          Haha
          Most would not even have know that.
          You can at least give me half a point!

          • Commander Admiral Chief

            NO

          • Captain JJ ‘saurus

            Oh, sorry, I didn’t know you are Trevor’s secretary. XD

          • Commander Admiral Chief

            My my, you DO like to poke the bear

          • Captain JJ ‘saurus

            You, bear? Have you seen my brows?
            #selftrolling

          • Commander Admiral Chief

            Your brows are unBEARable

          • Alien Emperor Trevor

            He prefers being called a PA. Personal Admiral.

          • Commander Admiral Chief

            Only to the mrs

          • Captain JJ ‘saurus

            XD

        • Commander Admiral Chief

          JJ is SUCH a noob

  • Commander Admiral Chief
  • Really, this is the best they can offer?

  • Most of my games are digital. They don’t even have box art 🙁

  • Captain JJ ‘saurus

    I would have taken the old one and used it as a starting point.

  • Gr8_Balls_o_KFM_Fire

    Hello guys, I am back after a hiatus!

    First order of business, where’s the best deal on a PS4?

    • Welcome back. Haven’t seen any great deals lately – but I’m sure somebody has.

      • Gr8_Balls_o_KFM_Fire

        Why Geoff!! Your beard has completed itself!! Wow!

    • Also looking around myself. None so far. Cheapest ones are 1TB at R6300 but they do go on special very often at around R5999

      • Gr8_Balls_o_KFM_Fire

        Best one I saw so far is at Takealot, R6300 for the 1TB with Last of Us, GoW3, and Uncharted collection

        • Yup, they go on the daily deal often for R5999 with the Nathan drake collection and Last of Us 🙂

      • Commander Admiral Chief

        Traitor

        • Pfff, my new flat screen needs new gaming equipment.

          • Commander Admiral Chief

            Plug your PC in

          • PC is already plugged in. But all them JRPG’s are releasing soon on PS4, and I wantz them

          • Commander Admiral Chief

            Umar infected you

          • Hammersteyn

            You shut it!

          • Umar is my ally in all things “Japan” xD

          • Hammersteyn

            I’ll be the underling!

          • Hammersteyn

            YES!

    • Hammersteyn

      Welcome back. FNB has a few deals if you don’t have R6000 lying around. Page 18
      https://www.fnb.co.za/downloads/smartphone-tablet-offer/SDV_Catalogue_Dec2015.pdf

      • Gr8_Balls_o_KFM_Fire

        Ahh thank you old online acquaintance! Knew I could sort of count on you. To upvote all the things

        • Hammersteyn

          Gotta do something while on the other screens numbers are compiling 😛

      • Gr8_Balls_o_KFM_Fire

        Offer ended Jan 20 🙁

        • Hammersteyn

          Gaaah!!! Or you could buy a PS4 on your Edgars account from CNA and pay it off that way?

          • Ryanza

            This is a bad year to encourage people to go into debt.

          • Hammersteyn

            Encourage nothing, I’m giving alternatives

          • Ryanza

            like, look around the house and sell shit to supplement their purchase.

            Sell all those old games, oh DRM, can’t sell shit.

            Don’t Support DRM. I just had too.

          • Hammersteyn

            Okay…

  • Ryanza

    Halo meets Rage. Shit box art.

    Don’t Support DRM

    • Gr8_Balls_o_KFM_Fire

      Witcher 3 came?

      • Ryanza

        lol. The Witcher 3 came hard. And there was just so much of it.

        Don’t Support DRM. Cyberpunk 2077 is coming.

  • Alien Emperor Trevor

    I have this poster, still one of my favourite pieces of gaming memorabilia. Referencing the earlier Lucifer article, my mother actually tried to throw it away. Well, she did throw it away, I had to rescue it from the bin where she’d vrommeled it up. I’m lucky she never thought to tear it up. “I thought it was rubbish” was the excuse.

    • Darren Peach

      One day, Maybe in a century or two ( short of nuclear war or a giant asteroid deciding matters for us ) this will be regarded as a valuable piece of cultural art studied extensively in order to understand the human condition and their place in the world……. or something.

  • CypherGate

    such a typical box art honestly. Its such a ‘play it safe’ type of artwork.

  • oVg

    This is how you do box art

  • HairyEwok

    Looks like they furthered their idea of Doom from the 3d render of Q3A….. (refresh)

  • BakedBagel

    The original doom boxart had abs.
    I dont have abs
    Thus i am offended.

    Kappa

  • DrKiller

    I guess it could’ve been worse.. Could’ve been the PS4 version 🙂

    • Darren Peach

      Be damned evil demon !

  • Darren Peach

    You are so right. The first thing I thought of was Halo. The art feels very sterile and thoughtless. The header pic would have been better. But, I doubt Doom will let us down.

  • Vernon Jonker

    mmmmm

    • Hammersteyn

      lol

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