Dying Light developers respond to drunken Twitter rant with style.

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DyingLight

You get good videogame PR, and you get bad videogame PR – and then you get exceptional videogame PR. The chaps behind Dying Light, the rather good zombie-slaying simulator fall very firmly in that last category.

They responded to somebody on Twitter who admittedly had too much to drink before going on a lengthy Twitter rant about the game’s sources of electricity. As an electrical engineer working as a reliability co-ordinator, Twitter user c0mpl3x1ty was unable to suspend disbelief for long enough to just enjoy the game.

In amongst other egregious errors, he noticed these glaring electrical issues (via a delightful piece on Kotaku which you should read):

You might call him names or deride the guy for being pedantic, but honestly it just somebody with passion for what they do. Thankfully for us, Techland has passion for what they do too, and issued a response.

Ok the cat is out the bag. Yeah it’s true, our electrical systems break conventional design. But when you’re stuck in a zombie outbreak you’re going to have to adapt and therefore bypass certain “rules”. The people of Harran had to apply a really resourceful design which required the existing infrastructure to be tweaked. That’s why when you look at the current electrical setup in Harran things appear “wrong”.

We didn’t want this ground-breaking design out in the public before we could patent it, but your interest has shown us that electrical engineering world as a whole needs to know there are other ways to generate electricity despite “conventional knowledge”. Feel free to share this with your fellow engineers.

What is this design? Well, have a look.

That’s a fantastic response, and the sort of thing I’d love to see more from developers and publishers; being in on the joke is a great way to ingratiate you to the people buying your stuff, and when applied well, and under the right circumstances can do wonders for a brand.

Last Updated: October 2, 2015

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Chanelle_Kunoichi

    Friday made.

  • Alien Emperor Trevor

    lol – that was good.

    • Mark Treloar

      Ah, but ask the question, what happens when they run out of fresh meat?

  • Guild

    Epic

  • Dutch Matrix

    Shocking!

  • VampyreSquirrel

    hahaha… 4 phase Z-lectricity

  • Mistake Not…

    Still better than Eskom.

    • Grand Admiral Chief

      Amen

  • *starts slow clap*

  • Hammersteyn

    *Preorders their next game

  • Greylingad[CNFRMD]

    HAHAHAHAHAHAHA!!!! Ok, that was good!! It is also the first, completely free, electricity system ever built, except for having to replace the bearings on the Zombie wheels every other year….

  • Graeme Selvan

    BRILLIANT!!!

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