E3 2017 – Let’s talk about the highs and lows of the Ubisoft press conference

2 min read

E3’s penultimate conference may have been one of its very best. It was weird, wacky and oh so French in its execution as publisher and developer Ubisoft took to the annual stage once again. Only this time without Aisha Tyler or her Girl Wood hashtag. I mean, what is life even if Aisha Tyler’s winning smile isn’t making me love video games?

Even without the presence of the best Whose Line Is It Anyway hostess with the mostess, Ubisoft still rocked their hour of reveals. I like to think that a good press conference should be both entertaining and informative, something that was clearly present today. From Far Cry 5’s confusing about-turn on its tonal direction through to a 2 Crew 2 Furious sequel that seems to have expanded its racing to land, sea and air, Ubisoft had plenty to show off. I mean, that tag team action between legendary Nintendo designer Shigeru Miyamoto and Ubisoft boss Yves Guillemot. Entertaining madness.

Perhaps its most important reveal, however, was its very last game for the show. A game that people had been waiting years and years for, as Beyond Good and Evil 2 was finally revealed with a glorious gun-toting monkey of a trailer. Say what you like about Ubisoft, but anyone working on a game at that company is there because of their passion.

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Passion which Ubisoft is very much in danger of losing should Vivendi succeed in its ongoing hostile takeover attempts. Ubisoft boss Yves Guillemot once again reiterated how creativity and artistic freedom is tied to the creation of franchises such as Assassin’s Creed and new nautical games like Skull and Bones, a passion that was reflected in the show itself.

What did you think of Ubisoft’s press conference this year? Let us know below in the comments.


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Last Updated: June 13, 2017

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia’s M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

  • Jim of the Banana

    Every day I pray to the Gaming god, Gamitor, that Vivendi does not buy Ubisoft…. Screw you Vivendi!

  • Hammersteyn
    • Deceased

      I honestly stopped hating UbiSoft the moment they made that steaming pile o’ feces that is uPlay non-manditory
      ( Well it still kinda runs in the background – but at least it doesn’t bother me as much as it did )

  • Gustav Minnie

    Darryn.. that Le Chuck shirt looks kak on you…give it to me.
    As for Ubisoft.. give me FarCry5.
    As for the Beyond Good and Evil 2 trailer… it lookrf great but let’s wait and see for that release date.

  • HvR

    Skull and Bones is about as new and innovative as the Chev Utility Bakkie

    But I think the best conference cup needs to be handed to Ubi .. so somebody digitize it load it on a server and put it behind a pirated version of Uplay.

    PS – creativity is good and all but they really need to learn to spot a sure dud or least learn when to stop flogging that dead french horse on the snowy mountain.

    • I called it World of tanks Pirate edition last night. I think it is pretty apt. Sea of thieves looks way better.

  • HvR

    Also best part in Far Cry 5 is that damn crossbred mercenary dog (apparently more than one available); humps your enemies to death and it brings you the AR like a newspaper…. how freaking coool is that

    • Would have been cool if I never played a Fallout game. 😛

      • Lu

        Dogmeat (And Rex) FTW!

  • The lows. Everything up to the last trailer.

    The Highs. The last trailer.

    This sums it up. But to be fair 2 hours of my life well spent for that last trailer.

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