EA is making an incredible amount of money off microtransactions

2 min read

EA is making a killing off microtrasnactions

If you take a stroll down Twitter lane, the prevailing opinion on it (and almost all other forms of social media) is that DLC is the devil. Cheap, greedy was of segmenting a game’s content outside of the main package, making the $60 standard a lot thinner than it used to be. And in a way, that’s probably true – but when it’s making this much money for publishers, they’re really not going to care.

EA are probably the most seasoned in the DLC game, being one of the first to start offering things like Season Passes and massive post-launch content drops for their games. Just look back at Star Wars: Battlefront. The game launched with some sparsely spread content for $60, and will have more added to it throughout the year with a Season Pass worth $40. It seems ridiculous, but it, and even smaller pieces of DLC, are making EA a hell of a lot of money.

That’s according to GamesIndustryBiz, who revealed that EA earned a staggering $1.3 billion from all additional content over the past year. That’s microtransactions, DLC, Season Passes and more. Breaking it down further, EA reportedly earned $650 million of this total from Ultimate Teams alone featured in their sports titles – the confusingly additive card-like game that is always a huge focus during EA’s FIFA showings.

That total alone is an incredible amount of money, and explains perfectly why this isn’t a trend that will go away. As long as we carry on spending like this, publishers will continue making sure there’s content to purchase. Why wouldn’t they? It would otherwise be the same as turning their noses up at sure profits. Nevermind the idea that DLC and their kin are, in a way, the lifeboat that this entire industry is currently lounging on (think about how many more sales studios are needing just to stay afloat).

Read  Star Wars Battlefront II's loot crates still give paying players massive, game-breaking advantages

Is it unreasonable to ask for good DLC? Definitely not, but I think the days of wondering whether DLC would be a fad that publishers would eventually outgrow is long gone.

Last Updated: March 3, 2016

Alessandro Barbosa

You can all call me Sandy until I figure out how to edit this thing, which is probably never. Sandy not good enough? Call me xXx_J0k3R_360degreeN0Sc0pe_xXx. Also, Geoff’s a bastard.

  • miaau

    Over time, as in other economic systems, competition should drive quality up. This, bundled with normal “vote with your wallet” economic behaviour should see change in a few years. I am not an economist or anything but I do read a lot of newspapers and history books. Seems to me to be about the same. Change in a juggernaut like this multiple company, multiple genre system takes time. Years, I fear.

    Remember the 70’s, everyone spoke about jap crap? That too changed.
    Do I like this? Not really, no.

  • Alien Emperor Trevor

    What idiot still thought DLC was a fad? It became entrenched the day a million morons bought horse armour that cost maybe $500 to make for $5 each. CHA-CHING, BABY! We did it to ourselves, en as jy dom is moet jy kak.

    • Deceased

      MAAAAN, you’re talking about the Oblivion – Horse Armor DLC aren’t you? 😛

      ( I didn’t own the game back then, but I do remember it )

  • Assume the position!

    • Commander Admiral Chief


  • Jan Prins

    Hee-hee. I guess I am one with the Dark Side ,as since The Sims 2 I have bought almost every piece of DLC or Expansion pack made. Ever. For those games. And the Mortal Kombat X add-ons Jason and the Predator.

    • Captain JJ the “saviour”

      Sims 2 was before the DLC wave though. Back then they were still called expansion packs. BUT, that’s probably where it started. Though then it was still Maxis at least. RIP

    • BakedBagel

      I do purchase expansion packs. The problem comes in when they offering shit with DLC that should have been in the main game at release. Sims always added stuff to the game that was not in it originally.

  • Captain JJ the “saviour”

    EA has not seen DLC money from me.

    • miaau

      Dragon Age: Inquisition, they will see some of my money for all the DLC for my planned replay of the game.

      Is a pity, I contribute, but I get so much enjoyment out of a replay like that, with some new elements, do the old things in a different way, that I will buy.

      • Captain JJ the “saviour”

        I haven’t played DA:I, probably won’t at the rate that other great games are coming out now.
        I bought DLC for The Crew from Ubi, but it really was worth it, considering I spent near 200hours on the game.

      • konfab

        Trespasser DLC is incredible and basically sets up Dragon Age 4.

        • miaau

          see, now I have to get that.

    • Alien Emperor Trevor

      They haven’t seen a single cent from me since ME3 was released – 4 years ago now. What have I missed? Nothing.

      • Captain JJ the “saviour”

        Yea man. Exactly!
        I think my last game I bought from them was SimCity. I got Dead Space 3 for free with it, but that thing was so terrible I couldn’t even stomach it….regardless of being free.

  • The Sten

    Doesnt matter to me what you call it, DLC, add on packs, expansions, microtransactions. If its worth the money spent, then I’ll have no problem buying it.

    It should be noted that I haven’t purchased a single thing called “DLC” in my life.

    • Captain JJ the “saviour”

      I agree.
      If it’s worth it I don’t mind paying.
      With EA though, it’s barely ever worth it.

  • Commander Admiral Chief

    I’d pay for an EXPANSION PACK, I won’t pay for DLC fluff

    • Captain JJ the “saviour”

      Burial at Sea though.

      • Commander Admiral Chief

        I’ve yet to play BSI expansion packs

        • Alien Emperor Trevor

          Get Burial at Sea episode 1 & 2 – 1 is okay, 2 is awesome. The other DLC is junk.

          • I really really want that DLC, but at R150 a pop it’s still a bit to much for me 😛

          • Commander Admiral Chief

            I’d rather spend that when the games are on a super sale

    • Mass Effect DLC was definitely not fluff. Well apart from the MP stuffs. But that is MP stuffs.

      • miaau

        AWESOME. Shadow Broker still my favourite

        • Citadel for some reason was my favorite.

          • miaau

            Close, close 2nd. Very close.

      • Commander Admiral Chief

        I disagree, those were proper expansions

      • Alien Emperor Trevor

        There was some fluff, weapons & armour. The story-based stuff was cool. The Prothean should never have been preorder DLC.

        • miaau

          Totally. Never, ever. Integral part of story, you miss great parts of lore playing without the Prothean. That was pure commercial power at play.

  • Captain JJ the “saviour”

    Oh, and don’t be fooled by that Star Wars bundle on Humble Bundle.
    Galactic Battlegrounds doesn’t work without some serious messing around to get it going.

  • Ryanza

    I have not support EA since SimCity 5. I knew better then but it was SimCity but then I realized that that kind of shit can not be supported.

    Don’t Support DRM. And stop fucking supporting DLC console gamers.

  • BakedBagel

    Like they need that money….. fk ea :/

  • Sean Carbutt

    Who is this EA that you’re talking about? I tried polishing a dog turd, once

  • Galbedir

    Not bought a single EA or Ubisoft game since Battlefield 3. Loved the game, but when the R250 map packs started coming, I realized what needed to be done. I had to make a stand, and I’m proud to say I did. I do find cosmetics a different story though, don’t mind them…but Zombie game modes and Season Passes can gtfo.

  • Jonah Cash

    Ultimate team – confusingly additive card-like game??? Huh. Where is the card game in Fifa?

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