Last week at Gamescom, Activision executive Eric Hirschberg coolly and soberly chided EA for its trash-talking antics, saying it’s â€œone thing to want your game to succeed and another thing to actively, publicly say you want other games to fail.â€ He was, of course, referring to EA’s head honcho John Riccitiello saying he wants to see Call of Duty â€˜rot from the core’
EA has issued a similarly mature response. Wait? Did I say mature? I totally meant infantile and dickish!
"Welcome to the big leagues Eric," EA spokesperson Jeff Brown said to Kotaku in a note addressed to Eric Hirshberg. "I know you’re new in the job," Brown mocked, "but someone should have told you this is an competitive industry. You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
Has anybody notified Brown that Skate and EA-published Rock Band haven’t exactly lit up the charts recently either? While I don’t care much for either Call of Duty or Battlefield, I do find this sort of mean-spirited inter-company trash-talk unbecoming and unprofessional. Remember when inFamous’ Sucker Punch and Prototype’s Radical Entertainment came to head over whose super-hero sandbox game was better? That’s how it should be done.
Source : Kotaku
Last Updated: August 22, 2011