EA says they will carry on taking risks on new IP’s

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Jeff Brown EA Games This is a nice story to come across, I was a little worried that EA would be closing ranks after it’s new IP’s that were released last year didn’t blow away the competition on their first outing.

However their VP of communication, Jeff Brown, has come out and confirmed EA’s commitment to trying out new IP’s and taking chances in the industry

“We can take risks because we are pretty sure our blockbusters are going to generate good revenue that allow us some cushion,”

Some of the those IP’s that I expect to see return would be Mirrors Edge, Dead Space and we have already heard Spore is getting the franchise treatment in a huge way.

Also Battlefield Bad Company 2 is on it’s way and Godfather is looking good. Looking at that list you can see why Jeff is so confident going forward.

Source: MCVUK

Last Updated: February 12, 2009

Gavin Mannion

I for one welcome our future robotic overlords

  • DarthPenguin

    As much as I have hated them in the past… with the new direction Blizzard has taken under Activision.. EA are my favourites in the industry right now!

    Kudos and Smarties to them!

  • someone

    I use to hate EA as well back then.
    But as of late I really enjoy the games they make.(Dead Space was super awesome)

    So its really good to see they going to keep creating new IP’s.
    If they don’t who is?

  • easy

    they will only keep this approach to supporting new ip’s until their more bankable games start wilting.
    basically they can afford to take risks now, but wont be so willing when/if things go tits up.

    they not doing any one favours

  • DarthPenguin

    I think they’ve realised that not all franchises last forever…. and when someone gets used to a franchise, a little change can often steal the fan base completely. Just look at what Skate did to Tony Hawk… and by making new franchises, eventually even these franchises will be selling a lot… they just making their covering blanket bigger for the long run… and we benefit for it!

  • Jon

    I’ve always wondered, what the hell is an “IP” in this context anyway?

  • I too have wondered this…

    Intellectual Property? Surely not.

  • Fudzy

    Google tells me it’s “Intellectual property”

    http://uk.answers.yahoo.com/question/index?qid=20081106093732AAOrtbI

    “Yeah IP is intellectual property. In games development you kind of have a couple of routes to go down you use a license (such as the Bond movie, or a UEFA sports game, which is licensed IP). Or you can use existing IP that the games company has already created and used sucessfully (e.g. Sega’s Virtual Fighter series uses exiting IP), or you create new IP. And creating new IP is the hardest, its creating something from scratch, original thinking that hasn’t been done before, and that catches on and is popular. When Halo game around that was new original IP.

    You can also say a particular games company has a portfolio of IP such as Nintendo who has Mario, Luigi, Yoshi, Bowser, Zelda, etc.

    I think when people talk about IP in games they are mainly talking about the characters and the artistry associated with those characters.”

  • Fudzy

    Maybe Lazygamer should do an article on this much used acronym?

  • Sorry I missed this comment

    Fudzy has a nice answer below but basically it’s just a brand for a company.

    EA’s new IP is for example Mirror’s Edge, so if I wanted to create a game about a lady running around the roof tops I couldn’t call it Mirror’s Edge. Coming up with popular IP’s is difficult which is why you see companies squeezing them for all it’s worth.

    This can be a good thing (Mario Mario) or a bad thing… (Sonic)

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