EA turns small Madden NFL 15 glitch into heartfelt story

2 min read
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LOL IM SO FUNNY

I’ve had my fair share of glitches while gaming. Most of them have been the kind that make me want to enter world table flipping contests. They serve no purpose other than making your game experience as miserable as possible. You also get those glitches that turn out to be incredibly creepy, causing sleepless nights for many. Then there are those glitches that are just so damn silly that they turn out to be ridiculously funny.

Madden NFL 15 has been out for around 2 weeks or so now. While I’d imagine there to be a few minor bugs here and there, one glitch in particular has taken the world by storm and has been doing the rounds on the net. For some reason, the game will sometimes bug out and show the player Christian Kirksey as a teeny tiny model. What results is actually quite funny. This tiny NFL player is a lot tougher than he looks, and he can take down people that are much, much larger than he is.

Somebody at EA saw an opportunity. They utilised the bug and turned it into a trailer that is packed with a heartfelt motivational story. I haven’t cried that much in an NFL clip since I saw The Blind Side!

I have to take my hat off to EA for this, it’s a brilliant piece of PR for not only their game, but also Christian Kirksey. While you’d expect a game of this nature to sell well regardless, I think this will boost sales that little bit more.

Read  EA and DICE respond to Star Wars Battlefront II’s loot box problem

What do you think though? Is it downright silly, or is it PR genius?

Last Updated: September 8, 2014

Matthew Figueira

Defence of the Ancients? More like Defence of the cabbages! Have you seen my head? I look like a Merino Sheep on pole. NO SHANGE only SHAPPIES! :D

  • Hammersteyn

    Thank heavens the glitch didn’t have the players arms and legs bend like a victims would from a SAW movie scene 0_O

  • The Adventures of JJ

    If Bethesda did this we’d have an entirely separate game and lore. But I think it’s quite ballsy, and it worked out well for them.

  • Alien Emperor Trevor

    What’s this? A football game for ants?

    • Hammersteyn

      LOL!

    • hairyknees

      Hahahaha xD

  • Alien Emperor Trevor

    Did they give him a squeaky helium voice too? That would be priceless.

  • PERSONA 5!!!! (Umar)

    Are they serious?……spinning glitches into ‘positive’ PR….Seriously…Glitches aren’t funny, they even got the real player himself to get in on the ‘joke’ … I personally don’t find this to a really good thing….Madden fans has been getting the short end of the stick for a while now. NO EA…NO!

    • 6.8/10?

      • PERSONA 5!!!! (Umar)

        Don’t go quoting Kikmi!

        • Bwahaha! He seems happier on twitter!

      • Alien Emperor Trevor

        Sounds about right, would get another 4.2 if it had more pink hair & a gigantic sword.

    • Sk3tz0

      I just think u’re upset that its monday..

    • hairyknees

      But it’s a funny glitch 🙁

      • NO! Teeheh, I agree. @umarbastra:disqusis just being a grumpy pants.

      • PERSONA 5!!!! (Umar)

        LOL I’m just put off because Madden is always ALWAYS a mess and a lot of fans are pretty tired of the bugs

  • Rather damn clever!

  • Norm

    Well played.

  • Weanerdog

    That is darn funny, I was waiting for some mention of micro-transaction though.

  • Brady miaau

    Ok, I like this. It happened, cannot unhappen, so embrace it. Most companies are so scared to admit fault, they come across super silly.

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