Home Gaming Four months on Xbox 360 nets Pizza Hut $1 million

Four months on Xbox 360 nets Pizza Hut $1 million

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Pizza hut

I love a good pepperoni pizza. For years, I hated to phone for delivery, though – what if they asked weird questions, or we didn’t understand each other? Pizza Hut knew gamers were not always keen on picking up the phone, and their Xbox 360 app can only be called a success.

Darryn told you last year about Pizza Hut coming to Xbox 360, mostly to whine and complain about the lack of KFC and Guinness delivery in South Africa. I certainly wouldn’t mind it if Mr. Delivery made an app on my Xbox.

Now it turns out that the app has been as successful as we all thought it would be. Gamers spent $1 million on pizzas in four months. Speaking to Polygon, PR director at Pizza Hut Doug Terfehr stated:

It’s been a source of unbelievable growth for us. Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one].

It seems that Pizza Hut is waiting for more people to get Xbox Ones before expanding the app to the new console, and they’re also in talks about spreading the app to PlayStation and Nintendo consoles. However, Pizza Hut is currently focusing on improving iOS and Android apps. It may be hard to believe, but Pizza Hut was actually attending CES this week to celebrate the 20th anniversary of the world’s first online order, which they say was done through it’s PizzaNet (like SkyNet but way tastier) website.

That’s something I wish there were more of in South Africa – food apps. I would love to order food from my console. Then again, what would be the local equivalent to Pizza Hut? Romans? Debonairs? Also, why has it gotten so hard to get proper pepperoni in this country – it’s always “salami”.

This is when it’s a good thing the Xbox has the Kinect when it comes to pizza – this way no one should be getting pizza grease on their controllers.

Last Updated: January 9, 2014

33 Comments

  1. Sir Rants A Lot Llew. Jelly!!!

    January 9, 2014 at 10:36

    And thus starts the downward spiral of no one ever leaving their houses and becoming morbidly obese due to over eating and no exercise.

    Dun Dun Duuuuuuuuun

    Reply

    • Her Highness the Hipster

      January 9, 2014 at 10:40

      but but but… Xbox One come standard with Kinect Fitness. it’s their subtle way of saying it’s not their fault if you get fat 😛

      Reply

      • Sir Rants A Lot Llew. Jelly!!!

        January 9, 2014 at 10:42

        Ah I see what they did there. preemptive strike against the inevitable “Microsoft made me fat” lawsuit. Clever MS. Clever.

        Reply

        • Alien Emperor Trevor

          January 9, 2014 at 10:54

          Ohhhhhhhh light bulb moment! brilliant idea!

          POWER PLATE CUSHIONS FOR YOUR COUCH.

          Ideal for chubby gamers ordering pizza from their couches. It’ll make them think they’re working off that pizza by getting exercise when they’re really not.

          Reply

          • Sir Rants A Lot Llew. Jelly!!!

            January 9, 2014 at 12:07

            Dude! Let’s do dis! We gonna be rich!

  2. oVg

    January 9, 2014 at 10:38

    This video is just as relevant to gaming as Pizza hut.

    Reply

    • Hammersteyn

      January 9, 2014 at 10:48

      Yup, um can’t deny that.
      http://i.imgur.com/spVrM.gif

      Reply

      • RinceThis2014

        January 9, 2014 at 10:59

        Agreed. Meet down the pub…

        Reply

        • Hammersteyn

          January 9, 2014 at 11:01

          Hehehe wouldn’t that be a treat right now.

          Reply

      • oVg

        January 9, 2014 at 12:20

        bwahahaha

        Reply

    • Jim Lenoir (Banana Jim)

      January 9, 2014 at 12:37

      D-A-F-U-Q

      Reply

  3. VampyricSquirrel Monk

    January 9, 2014 at 10:39

    Damn… that is Murica!!!!

    Maniacs… lazy, obese, maniac.

    Reply

  4. Gr8_Balls_o_Fire

    January 9, 2014 at 10:39

    Why did he have to mention Kinect? WTF does Kinect have to do with ordering Pizza? Do they have to do a pizza-dance?

    Reply

    • Sir Rants A Lot Llew. Jelly!!!

      January 9, 2014 at 10:42

      The program for ordering can be controlled using gestures.

      Reply

      • VampyricSquirrel Monk

        January 9, 2014 at 10:45

        I’m surprised that saying “Xbox, order pepperoni pizza for delivery” doesn’t work

        Reply

        • Her Highness the Hipster

          January 9, 2014 at 11:06

          if we got it in SA, we should get a sandwich baron app “Xbox, make me a sammich!”

          Reply

          • VampyricSquirrel Monk

            January 9, 2014 at 11:28

            At least you won’t have to tell it to get to the kitchen first 😛

      • Gr8_Balls_o_Fire

        January 9, 2014 at 10:52

        So the guy on the couch would say “I don’t want to talk to people for my pizza, so i’d rather use sign language to my xbox” 😀

        Reply

    • Hammersteyn

      January 9, 2014 at 10:44

      If Ms decided they should then they would have to and believe me, people will.

      Reply

  5. Alien Emperor Trevor

    January 9, 2014 at 10:50

    I don’t want more. It’s bad enough just having Debonairs. Having more choices would just make me more likely to choose something to order instead of making something. heh.

    Reply

  6. Hammersteyn

    January 9, 2014 at 10:52

    So when can XBOX order booze?

    Reply

    • Her Highness the Hipster

      January 9, 2014 at 10:55

      when people stop slurring their speech using voice commands

      Reply

      • Alien Emperor Trevor

        January 9, 2014 at 10:57

        So THAT’S a good use for the Kinect.

        I had to do that in Steers one night, pointing worked way better than talking.

        Reply

      • Hammersteyn

        January 9, 2014 at 10:57

        LOL, wouldn’t that be after we drank the booze?

        Reply

        • Alien Emperor Trevor

          January 9, 2014 at 10:58

          You could probably only order Bud Light through the Xbone, so you’d need to be drunk first to order that.

          Reply

          • Hammersteyn

            January 9, 2014 at 10:59

            Bleeeergh :X

  7. Gr8_Balls_o_Fire

    January 9, 2014 at 10:54

    What if I order a lamb or chicken pizza and say “No Bones”?

    Reply

  8. Kromas

    January 9, 2014 at 10:56

    Instead of an app I would rather want Pizza Hut to return to South Africa.

    Reply

  9. RinceThis2014

    January 9, 2014 at 10:58

    Why is it that Butlers will accept CHEQUES… Fucking CHEQUES but not credit cards? Banks don’t even issue god damn cheques!

    Reply

    • Alien Emperor Trevor

      January 9, 2014 at 10:59

      Seriously? I think that might be the funniest thing I’ll hear all day. My company doesn’t even want to accept CASH. Electronic only.

      Reply

      • RinceThis2014

        January 9, 2014 at 11:13

        I know hey? That is the only reason I end up ordering debonairs when pissed…

        Reply

  10. DrKiller

    January 9, 2014 at 11:17

    So how does the achievements work on this app? 😛

    Reply

  11. Brian Murphy

    January 9, 2014 at 17:10

    I’m not sure there’s ever been a point in my life where I considered Pizza Hut, good Pizza 😉

    Reply

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