G2A says League of Legends sponsorship ban is “heavy handed and potentially damaging.”

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We’ve told you about the recent brouhaha regarding game marketplace G2A and their falling out with Riot, the makers of League of Legends. Riot slapped G2A with a sponsorship ban, forcing teams to do away with any and all G2A branding as far as the League of Legends World Championships are concerned.

The reason, it seems, is that G2A has been selling boosted League of Legends accounts.

“Right now, G2A is advertising Level 30 accounts that have been boosted for as little as $25. And it’s a practice that messes with League of Legends’ online play. Riot has spoken at length about how Elo Boosted accounts mess with their matchmaking – ruining ranked games for four players when a boosted account joins and isn’t up to the level of play required. It is also illegal according to the League of Legends terms of service. “

G2A has called the ban “heavy handed and potentially damaging.”

According to G2A, Riot “launched an aggressive attack directed towards the entire global e-sports community in a failed attempt to dominate and control the industry,” adding that the ban “has the ability to impact negatively on e-sporters, especially during this fabulous time when hopes are so high for great e-sports events.”

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They’d like to remind everyone that they’ve invested over $6 million in to eSports, and that this ban isn’t doing anyone any real favours. They’re probably right – though I just have a hard time trusting G2A and the myriad people selling likely illegitimately gained game keys.

Last Updated: October 9, 2015

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • If you use a Boosted account, go get in the digital f’ing sea!

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  • Weanerdog

    Doing something knowingly against the policy of the company and then you cry when they react.

  • Sean Carbutt

    This reminds me of that old Chomp advert
    Hey, you kicked sand in my face
    Just beat kid

  • Bagel

    “though I just have a hard time trusting G2A and the myriad people selling likely illegitimately gained game keys.”

    This year ive bought over 10 games from G2A not one has been illegitimate. Its one of the only websites i trust to get cheap games.

    also. LoL is for fools.

    • Deceased

      Guess it differs from person to person.

      I’m with Oh Mighty Geoff on this one…
      Not touching G2A with someone else’s money – let alone my own :/

    • http://www.lazygamer.net/industry-2/g2a-says-league-of-legends-sponsorship-ban-is-heavy-handed-and-potentially-damaging/#comment-2302633676

      “The keys work, but they’ve often been acquired through illicit means. People use stolen credit cards etc, and then buy keys which then then resell on G2a/Kinguin and similar marketplaces.”

      • Bagel

        I do agree that there is reason for concern when purchasing off a retailer like G2A but they do have systems in place to weed out illicit keys. G2A shield is one of the systems in place.

        Just because there is a handful of people selling keys using stolen cc cards does not mean g2a is the cause and or endorses that.

        “Kinguin says that only 35 of its 3,400 merchants were involved.”

        Throwing an entire company under the buss because of a handful of people is really dumb.

        Anyway Rito is a private company just like g2a so it is within their right to do whatever they want

        • Deemer

          G2A IS the one stealing credit card info…..

          I hope people are listening/watching and PLEASE share. G2A also steals YOUR credit card information. I have had to have 2 of my bank accounts cancelled because of this fraudulent company. I made a purchase on G2A, got my key, everything was great. 2 days later I had close to $400 charged from itunes(I don’t own an Iphone) and steamstore.com or steampowered.com.

          The first time this happened, I thought my kids may have misused my card or something of the sort. Fast forward 6 months. The old cards were replaced with new ones, and I hadn’t purchased any games with those cards in that 6 month period. I decide to grab a COD game off of G2A. Got my key, everything was good. BAM, 2 days later I’ve got close to $200 charged to that same card I used for G2A. Charges from itunes and steam.

          Something has to be done to stop this, and simply not using their service is not good enough.

  • RustedFaith

    Over 40 games purchased over g2a no issues so far. Them selling boosted accounts is a dick move though.

    I’m curious what illegitimate keys are you talking about ?

  • Yondaime

    G2A taking it too far now…….

  • Deemer

    There is another underlying issue here and I hope people are listening/watching and PLEASE share. G2A also steals YOUR credit card information. I have had to have 2 of my bank accounts cancelled because of this fraudulent company. I made a purchase on G2A, got my key, everything was great. 2 days later I had close to $400 charged from itunes(I don’t own an Iphone) and steamstore.com or steampowered.com.

    The first time this happened, I thought my kids may have misused my card or something of the sort. Fast forward 6 months. The old cards were replaced with new ones, and I hadn’t purchased any games with those cards in that 6 month period. I decide to grab a COD game off of G2A. Got my key, everything was good. BAM, 2 days later I’ve got close to $200 charged to that same card I used for G2A. Charges from itunes and steam.

    Something has to be done to stop this, and simply not using their service is not good enough.

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