How much has the PS3 cost?

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So there is some interesting news that popped up at a recent Sony shareholder feedback meeting.

According to Howard Stringer, the #1 priority of Sony at the moment is to return all departments to profitibility as soon as possible, which is quite a logical idea for a public (or private) company.

However he went on to say that that PlayStation division alone had cost Sony $3.4 billion over the last two years… $3.4 billion… that is a huge number that really makes you wonder if the idea of scrapping the business ever arose in that time..

While Microsoft lost huge amounts they really did have the warchest to not worry about it so much, Sony on the other hand is a much smaller company and this must have really hurt.

I bet Howard is chuffed to see the PS3 making real inroads in the US and even overtaking the 360 in Europe in the very near future (if not already)

 Source: Kotaku

Last Updated: June 23, 2008

Gavin Mannion

I for one welcome our future robotic overlords

  • Fox1

    They may have overtaken the 360 in Europe but the PS3 is still not making a profit. So each console that Sony sells makes their losses even more.

  • SlippyMadFrog

    It seems like Nintendo and Msoft have chosen a better strategy than Sony. The PS3 might be great but it’s got a long way to go before making some profit.

  • Rofl! Sony really mean what they say for a change.

    This means that in about 6 months, at their current burn rate, they will overtake the Xbox 1’s $4billion loss! And if they keep going, after only 3 years they’ll exceed the entire Xbox divisions 5 year loses INCLUDING the $1billion RRoD charge.

    Now that’s a real winning strategy 😉

    doobiwan’s last blog post..The Games that made the consoles

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