IGN now owns Humble Bundle

2 min read


As you may or may not have seen this weekend, games media Giant IGN has bought Humble – the charity-focused games distribution and games publishing platform. Since its inception in 2010, Humble and its associated, pay0-what-you-like bundles have been responsible for padding out backlogs the world over. Most people don’t mind buying games they already own or will never play, because the proceeds from the sale of those games has gone to charity, the game’s developers or both – with humble taking a slice on the side.

“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity,” said Jeffrey Rosen, CEO and co-founder of Humble Bundle. “I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”

There have been some saying that this is nefarious, because big money is putting its evil paws in their beloved Humble – but truth is that the company has been backed by venture capital since its inception. IGN isn’t looking to change the way Humble operates.

“If it’s not broken, don’t fix it,” said IGN executive VP Mitch Galbraith. “The idea is just to feed them with the resources they need to keep doing what they’re doing.”

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What is a potentially dodgy though is that IGN, as arguably the largest games media company on the planet, could use its platform to underhandedly promote the games it’s selling. There’s too much potential for abuse, and could perhaps be seen as a conflict of interest.

In a statement to Polygon, Galbraith tried to assure that there wouldn’t be any sort of suspect editorial shenanigans.

“Editorial integrity is something we take very seriously at IGN, and I am confident that we will strike the right balance when it comes to our coverage of Humble Bundle and the games they sell. Our readers and customers have always come first — and that won’t change.”

To date, Humble bundle has raised over $100 Million for charity.

Last Updated: October 16, 2017

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Alien Emperor Trevor


    “We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already,” added Graham. “Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities.”

    I’ve read enough corporate bs over the years to know what that means. Changes are coming, just not immediately.

  • Admiral Chief

    So much for being humble.

    Good bye sweet mistress, you were very good to me. I shall forever cherish our time together, but I’ll always love you as a friend

    • Hammersteyn

      I never even got to buy one.

      • Admiral Chief


        I gave a LOT to charity through HB

        • Hammersteyn

          Only charity I support is the SPCA.

          • Admiral Chief

            I don’t support them. They murder animals. I support Wollies, no death there unless animal is suffering or very, very sick

          • Hammersteyn

            Wow, murder.

          • Alien Emperor Trevor

            So every steak you buy from Woolies is from a sick or dying animal? 😉

          • Admiral Chief

            Wollies, not WOOLIES


  • No one just “buys” a company and “keeps it the same”. Everyone has a hidden agenda.

    • Hammersteyn

      Like EA, they buy development companies, suck their souls dry and discard them.

      • RIP Bullfrog 🙁

        • Admiral Chief


        • Hammersteyn

          RIP Westwood 🙁
          Saw this, made me sad.

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