January’s NPD’s are predictably dull

3 min read


The NPD results are, if we’re being frank, pretty damned boring. Every month, the software sales become less and less relevant thanks to the increasing prevalence of digital sales. The hardware sales are pretty damned uninteresting too, because it’s inevitably some twaddle about the PlayStation 4 being the best-selling console in the US, because of course it is.

January’s NPD results though, are an absolute snorefest. They’re unbearably predictable – and with no major video game releases in January, pretty damned uninteresting. To sum it all up though, the PS4 “won,” software sales are down, hardware sales are down, and retails sales in general are down.

“Recently, hardware declines typically were a result of [Xbox 360 and PS3] generation console and portable declines exceeding growth in [the current] generation hardware sales,” NPD analyst Liam Callahan said.

“In January 2016, however, the sales of [current] generation consoles declined by 8 percent, despite relatively flat unit sales, as average prices dipped by 6 percent as a result of price cuts that took place between January 2015 and January 2016.”

That should change this month, with the introduction of a number of exciting games being released in this second month of the year.

The software charts for January? Dull. Here’re the top ten retail games in the US for January.

  1. Call of Duty: Black Ops III (Xbox One, PS4, 360, PS3, PC)
  2. Grand Theft Auto V (PS4, Xbox One, 360, PS3, PC)
  3. NBA 2K16 (PS4, Xbox One, 360, PS3)
  4. Star Wars: Battlefront (Xbox One, PS4, PC)
  5. Fallout 4 (PS4, Xbox One, PC)
  6. Minecraft (360, Xbox One, PS4, PS3)
  7. Tom Clancy’s Rainbow Six: Siege (Xbox One, PS4, PC)
  8. Madden NFL 16 (PS4, Xbox One, 360, PS3)
  9. Lego: Marvel Avengers (PS4, Xbox One, 360, Wii U, PS3, 3DS, Vita)
  10. FIFA 16 (PS4, Xbox One, 360, PS3)
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The only new game in the list is LEGO Marvel Avengers – notable here because for the first time, it’s sold most copies on the new consoles instead of the older ones.

“New physical software declined by 10 percent in January 2016 versus last January,” said Callahan. “Part of this decline stemmed from a dearth of new launches this month compared to last year with new launches generating 51 percent fewer dollar sales than January 2014 launches.”

Last Updated: February 12, 2016

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Hammersteyn

    They buy the stupidest shit.

  • VampyreSquirrel

    How the hell is GTAV STILL on that list?

    • Captain JJ ‘saurus

      Because it only came out on pc like three weeks ago, didn’t it? 😉

      • Hammersteyn


    • Hammersteyn

      It went on sale on PSN recently.

      • Captain JJ ‘saurus

        It’s on “sale” on Steam now for R535
        For a two year old game.
        Rockstar is insane.

        • Hammersteyn

          GTA San Andreas, Vice City and GTA 3 has been bundled together on the PS4. But norrafok a I paying R500 for it.

          • Captain JJ ‘saurus

            I think Rockstar believes that their games will never age and therefor never needs to be marked down.
            Then again, if they believe Social Club on pc is a good, they will probably believe anything.

        • GTA V is 2 years old already… damn O.o

        • VampyreSquirrel

          I paid less than that for a retail copy.

          But I think that’s null and void seeing as I’ve bought the game twice…

          • Captain JJ ‘saurus

            Well, Fallout 4 is also R535 on sale now and I paid R400 at retail for a pre-order.

          • VampyreSquirrel

            I paid R430 at retail after release for Fallout 4.

      • VampyreSquirrel

        That explains it.

  • Alien Emperor Trevor

    Hey Geoff, do they keep publishing the NPD results because they just won’t LEGO?

    • Captain JJ ‘saurus

      oh glob

  • Sageville

    Am I the only one who doesn’t know what NPD stands for?

    • Captain JJ ‘saurus

      Naked Public Display.

      • Hammersteyn

        No Please Dont. I don’t mean that’s what it stands for I meant please stop with the puns 😛

        • Captain JJ ‘saurus


    • Hammersteyn

      National Purchase Diary

      • HairyEwok

        Newly Purchased Di… erm nevermind.

    • VampyreSquirrel


  • Pieter Kruger

    Ouch, that poor PS4 attach rate…..????

  • Jim Lenoir (Banana Jim)

    Can you taste it… that’s the taste of DOMINATION!

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