Japan doesn’t care for the Xbox One

3 min read


Today, 4 September, the Xbox One was released in Japan. As it’s quite a large territory for gaming in general, their was quite a bit of fanfare – with launches, and events, and places for people to queue to get their Xbox Ones. It’s still part of the culture there; queuing up and buying a wanted item at retail. Only it seems very, very few people actually cared.

The Yodobashi Camera store in Tokyo’s Akihabara prefecture is the usual “go to” spot for picking up new electronics on day one – and they’d even made preparations for the throngs of crowds clamouring to get an Xbox One. Here’s a few pictures of those crowds via Dualshockers.

Here’s a picture of another popular electronics store; Sofmap.

Eventually, Japan’s Xbox die-hards did show up.


As a point of reference, here are the PS4 and Wii U launches respectively.



Is this down to a lack of interest in the Xbox One – or are Japanese consumers now privy to the wonders of pre-orders and online shopping? According to Japan’s Amazon, people do seem to have some level of interest in the Xbox One – with the console itself sitting at 12 on the digital storefront’s wish list. The most popular game, unsurprisingly, is Dead Rising 3.

Read  PlayerUnknown’s Battlegrounds launching on Xbox One this December

We’ll have to see next week’s Media Create charts to see how well the Xbox One has fared in Japan – but I wouldn’t expect it to do too well. The Xbox 360 hasn’t excited Japanese gamers much at all. To be fair, neither has the PlayStation 4 – which beyond a great launch has stagnated in its home country.

Japanese gamers seem to have shifted over to handheld gaming, with Nintendo’s 3DS far and away the most popular current gaming system in the land of the rising sun. The Xbox One is being released here in South Africa on September 23.

Last Updated: September 4, 2014

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Spaffy

    That must be very embarrassing

  • CAE9872

    Well after relatively poor performance of PS4 in its “home” territory cannot say I am surprised. OK was expecting a few more people in lines at very least.

    But yip it would certainly appear true – Japanese gamers have gone mobile! In whatever form that takes…

  • Kensei Seraph

    I call fake.
    2 of the people in the Xbone queue are reading books and probably don’t even realize what queue they are standing in.

    • CAE9872


    • Viking Of Science

      *channels Lawrence Fishburne

      “what if I told you those books were manga….”

      • Hammersteyn

        I’d be more surprised if it wasn’t

        • Kensei Seraph

          Could be light novels.
          Or textbooks.
          Yeah, probably textbooks.

          • Hammersteyn


    • BOOM!

  • Hammersteyn

    Japan does care for coffee, Tommy Ree Jonesa

    • Alien Emperor Trevor

  • Viking Of Science

    I don’t know what MS were expecting, they don’t Cater to Japanese gaming sensibilities. Japan is not a fan of dude-bro gaming… which is still the Microsoft Strong suit…

  • Jonah Cash

    They are never home, they work for 12-16 hours a day and sit on trains and buses for hours so a handheld will obviously be more important…. Or am I stereotyping here?

    • CAE9872

      That’s racist!

      Oh and…

      5 days…

  • Hammersteyn
  • Lol, Microsoft underestimated the power of the people!

    • Hammersteyn

      But not boobs, I mean PS4

  • Pieter Smal

    They are very intelligent (high expectation asian dad meme).

  • Ottokie

    Japan is not the only one 😛

  • Ryanza

    More like the world doesn’t care about the Xbox One, bar a few people.


  • Ryanza

    Microsoft likes to sell itself as the best, domination, the One to rule them all.
    That type of shit might make for an entertaining E3 but that shit won’t fly in Japan. It didn’t work for the Xbox. It with work for the Xbox 360 and it won’t work for Xbox One.

    If you have a gaming culture as strong as it is in Japan, you have to show a continued focus on creating new and exciting games that appeal to the gaming audience. In Japan that would be JRPG’s. Microsoft’s own gaming studios needs to keep on creating new JRPG’s if they ever want to be noticed in Japan. This buying of exclusive rights from Eastern gaming developers will not fly in Japan.
    I played one good JRPG on the Xbox 360 and there were not many of them.

    Xbox One was doomed in Japan since Bill Gates opened his mouth to promote Xbox all those years ago.
    Never forget Hiroshima.

  • Sk3tz0

    Oh Come on those are not Die hard Xbox Fans.. It human nature.. U see a Que u stand in it. either that or the Xbox rep paid them to stand there for the photo..

  • Brady miaau

    And in other news, the sky is blue, the sea is green, babies leak fluids constantly and I am waaaaay behind in my work.

    Was this a surprise?

  • Weanerdog

    Why am I not surprised, I am dying of not surprise.

  • Sk3tz0

    Would of been Hella Funny, had Xbox used Alphaville’s Big in Japan track for Advertising Xbox One and this happens.

  • Ryanza
  • Kromas of City17

    Breaking news! I don’t care for Xbox either. 😛

    • Pieter Kruger

      Breaking news! You care just enough to come on here and post about you not caring! ????

      • Kromas of City17

        Nah I just love taunting consoles. 🙂

  • Johan du Preez

    Well what do you expect when they get it a year later than the rest of the world. South Africa will have similar results with only a few die hards getting one.

    • Sk3tz0

      Incorrect.. no1 will be standing in the Que.. because the Only die hard imported his.. Isnt that Right Pieter

      • Hammersteyn


  • Sk3tz0

    Gotta say if the Japs think you product is the shit.. U’re pretty much fuck’d.. I mean even the ALS Ice Bucket challenge is sweeping the land of the rising sun..


  • Jim Lenoir (Banana Jim)

    I make fun of the xbox one a lot, but this is just brutal… :/ As a gamer, this actually makes me sad.

    • FoxOneZA

      Japan is going cray-cray over the new MX5 zoom zoom

      • Sageville

        “cray-cray” ?

        Who are you, Kim Kardashian?

    • Ryanza

      So when Microsoft’s consoles has never done well in Japan, it makes you sad that Xbox One is not well received in Japan.

      But Xbox One is not doing as great as it did in the USA as the Xbox 360 did, that’s fine to joke about.

      I’m happy to see the Xbox One fail all over the world. Thank you Microsoft for saying DRM.

  • L337J1MB0B

    The launch night photos will be even more bleak when the One launches here.

  • Im aiming for this


    Is it just me or are those really ‘popular’ shops really unpopular? There is literally no one there, even if a console is launching, someone would be there to at least buy another product if not the one launching

    • Hammersteyn

      Methinks them shops still be closed?

    • at the time of the photos being taken, they weren’t open yet. Usually, there are queues of people waiting for them to open when there’s a big product launch.

  • rollingmol

    If I count them it puts the Xbox One’s sales at around 5000 008 . Way to go Msoft.

  • rollingmol

    Congrats according to my calculations of those lines this brings your units shipped to 5000008…

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