Is this a subliminal announcement from Microsoft, have they stolen Media Molecule (LBP developers) away from Sony and are about to release it onto the Xbox 360?
No… it’s more than likely simply Microsoft cashing in on the popular LittleBigPlanet theme song, Get it Together by the Go! Team, in an attempt to subvert would be LBP buyers to pick up a Xbox 360 instead.
Think about it, if you see Sackboy running around to this tune and then wander off you may not know how to pick up a copy of the little guy. Then later on this advert comes on and you put two and two together and get 3…
It’s underhanded marketing in my books and really it should have been agreed with the Go! Team that this song may not be used by Microsoft when Sony and Media Molecule agreed to use it for LBP.
Isn’t hindsight a wonderful thing.
Last Updated: August 7, 2009
SlippyMadFrog
August 7, 2009 at 10:56
Lumines on PSP also used a song from The GO! Team. Anybody tricked into thinking LBP or something related is coming to the Xbox 360 is a bit thick imo.
Goose ZA
August 7, 2009 at 12:39
Awwww… You got me all excited there lazy. Damnit man!
Nick de Bruyne
August 7, 2009 at 14:07
Can they do that? I thought that Sony would have made precautions so that things like this didn’t happen?
Geoff
August 7, 2009 at 14:36
How? The song isn’t owned by Sony, it’s from the Go! Team’s EXCELLENT 2004 album Lightning , Thunder , Strike.
The Go! Team can license the song to whoever they like. 😉
Geoff
August 7, 2009 at 14:39
In all honesty I don’t think it was any sort of subversive, underhanded marketing ploy – the ad was probably commissioned by an ad agency that had no clue as to its use in LBP trailers and signed off by an MS marketing exec who didn’t know the association the song had with LittleBigPlanet
easy
August 7, 2009 at 14:45
well if they were signed bmg, then sony would own it. but thankfully they with an indy label
easy
August 7, 2009 at 15:01
know your client! and that includes your client’s competitors… there’s no excuse.