Microsoft today announced that it would be retrenching 30% of it’s Massive workforce as part of it’s cost cutting measures to bring it’s profits back to the dizzy heights previously achieved.
However before you get to worked up about Microsoft’s impending doom I should probably clarify that they are letting 30% of employees from their in-game advertising business, entitled Massive, go which is around 100 people. This is part of their previously announced goal to slim their workforce by 5000 people by mid 2009.
I am still a little unsure as to why the in-game advertising model has yet to take off, I know for sure that I would actually prefer to see real adverts when driving around Liberty City or stalking through towns in MW2.
I feel it brings a touch of realism to the game that would me it more immersive while branding me permanently with subliminal messages. It seems to be a perfect fit?
Source: Edge
Last Updated: May 7, 2009
bboy
May 7, 2009 at 13:26
I dunno, real world adverts would also tend to snap you out of the game and remind you that this is in fact only a game which is build by developers who need cash from advertising… an advert much prompt you to make a real world decision (such as a special offer or whatever) which would also snap you out of the experience the game is trying to setup. I’m no longer Niko Bellic – i’m just a dude who is playing a games and is reminded to act now if I want a good deal on a home loan. 🙁
bboy
May 7, 2009 at 13:28
lol errors: much = might, games = game. :whistle: