surprise

When the Xbox One was first announced, it drew ridiculous amount of online vitriol, thanks to what people perceived was always-on DRM.  Microsoft says it knew the always-online aspect of the Xbox one would be controversial – but was surprised at the negativity.

“If I had to go back and wish that I could rewind time and redo one thing, that would be the one thing,” Microsoft’s Albert Penello told Rev3Games, speaking of the console’s original, very flawed  messaging

“I think with time, people have understood what we were trying to do, and in fact I’m sure you’ve seen it with the fans. They were saying, ‘God, I wish some of this stuff would come back,'” referencing the family sharing features.

“People got in their minds that what we were trying to do was evil or anti-customer when, in fact, we were looking at what Steam does, we were looking at what iOS is going, we were looking where the customers were going and saying ‘I think we can actually give you a better all-digital experience.”

“So was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes,” said Penello.

“We were surprised at how vocal it was, we were surprised at the reaction and the assumptions that people had about what we were trying to do. So we did the famous ‘180’.”

Penello quite probably rightly asserts that an all-digital future is going to happen – but Microsoft, it seems, thought it would happen a lot sooner.

“Nobody debates there’s going to be a world, whether it’s this gen, or next-gen, that discs are going to go away, it’s gone away in just about every medium,” he said.

“I think if anything we thought it was going to happen sooner than the customer. We took a hard stance on it.

Microsoft’s already said it plans on re-introducing that sort of thing “when the time is right.” For the most part, Microsoft’s turned the whole thing around, and has managed to get people back on its side; a good thing, because there’s no fun in a one horse race.

Summary
1.1
was reviewed on PC

Want more stuff like this?

Get the best stories straight into your inbox daily!

Don’t worry we don’t spam

Geoffrey Tim

I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

Check Also

You’ll soon be able to play PC games on console (and in bed!) with the Rainway app

An app is on the way, and it goes by the name of Rainway. It’s goal is simple enough: Take…