Pachter : Sony Will Wrest 2nd Place from Microsoft

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I love analysts – professional guessers, if you like. They sift through graphs, sales data, industry goings-on , poring over every minute detail – and then make stuff up. Back in primary school, we called such people “liars,” but now that we’re all grown up they have a much nicer designation. My own ranting aside, analyst reports are always interesting – they consistently contain some sparkly gem hidden in their mass of conjecture.

Michael Pachter, Wedbush Morgan’s infamous resident videogame prognosticator has compiled yet another report; this time declaring that  – as a result of Microsoft’s Japanese failure and Sony’s HD video standard domination  – Sony will climb to the middle of the heap, finally beating out its American competition with regards to consoles sold.

The devil though is in the details – When does he expect them to take the lead?

2015. Umm…okay.

"We think that the PS3 will capture significant market share, primarily due to Sony’s victory in the high definition DVD format war, and will end up in second place by 2015. Although Microsoft’s Xbox 360 enjoyed a first mover advantage, we think that its market position will fade to third place due to lack of penetration in Japan.”

"By the end of 2011 (the extent of our current forecast), we see Nintendo ‘winning’ the console war by maintaining its share, with 48% of this market. We expect Sony to pull even with Microsoft, each with 26% market share. Notwithstanding the projected finish, we truly believe that all three manufacturers should be considered ‘winners’, with Microsoft selling twice as many Xbox 360s as Xboxes and building a robust Xbox Live business, and with the other two companies generating significant profits from their respective shares."

Come 2015, I don’t think anyone will care about which console places where. To be honest you shouldn’t care RIGHT NOW. Just keep on playing the games you enjoy playing, group hug, and get over it. All three are winners. Michael Pachter said it, so it has to be true.

Read  It’s time for some father and son bonding in a new God of War trailer

Read a little more from Pachter’s report for just how he expects Nintendo to keep it’s stranglehold on the console market.

Source : Industrygamers

Last Updated: June 30, 2009

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • ewie

    nice analyst, for sony to do this they need to start
    outselling the xbox 360 by +- 40 000 every week this
    month. But they are currently laggin the xbox by about 20 000 units a month, so either they expect Final fantasy to sell 1 000 000 ps3 in Japan, and more because I can’t see any other game driving sales of the ps3 much more, maby gt5
    in europe but that is only releasing when ? posible 2nd quartar 2009. so gonna be a while and in the mean time the xbox will be a lot cheaper as well. And like Op said
    in 2 years from now it will not matter anyway as a new xbox and ps4 will be out anyway so then it willl be the new race,

    For me as long as I get nice games to play, and are looking forward to all wthe great stories I will be playing in the future, Can’t wait for bioware to release
    the new mass effect and dragon age, Crackdown 2 – because 1 was just the best open sandbox game this gen.

  • WitWolfyZA

    Im convident to say Sony will end up second eventaully. The hardware failure doomed the 360 from the start. Most people i know just go out and buy a new 360 to finish their remaining library of games… Flog it of and get a PS3.. Wii….PC…. Whatever

  • j4nr1k

    Strange everybody I know just buy a extra 360, just in case and have all sold their PS3’s…

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