PS3 Sales to Rise 40-60%?

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So the PS3 has just received the much awaited (and just in time) price cut. The price cut was announced last week at GamesCon, slashing the price by $100. This will surely help the sales of the PS3, I think so and so do the guys at the NPD Group.

Specifically one analyst, Anita Frazier, seems to think that the PS3 will sell 40-60% more. That is a fairly large increase and is surely what Sony have been waiting for. “The $299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energize sales of the platform,” said Frazier when speaking to Information week.

However, it will ultimately be the software that will sway punters in favour of investing in Sony’s black box, warning that a price cut for competing consoles is always a possibility.

Content is still the key motivator of a hardware purchase decision,” she said. “Other systems might too take a price cut, so there’s a lot playing into which system tops sales any particular month.”

So very true, but just look at the line up later this year, Uncharted 2, Ratchet and Clank: A crack in Time, MW2 just to mention few. My prediction is that I will be posting news about the PS3 having a stock shortage later this year.

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Last Updated: August 25, 2009

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