Alan Wake hits the PC this week on Steam – with a sexy retail edition coming early next week. As a PC game, it’ll obviously be subjected to rife and wonton piracy because that’s what PC gamers do (Amirite?).
Anyway, if you are one of the people who’ll be illicitly downloading the game, the developer, Remedy, has a message for you: Enjoy the story!
Remedy expects the title to be pirate, but isn’t all that worried about it.
"Of course we care about it," Remedy’s head of franchise development Oskari Hakkinen told Eurogamer. “We spent five years creating this game and went through a lot of blood, sweat and tears. Hopefully people see it’s a cult classic. We’re a small team of 60 people.But some people are going to pay for it and some people aren’t. At the end of the day for us it’s about entertaining as many people as possible."
The hope, according to Hakkinen is that people who pirate the game enjoy it so much that they’ll be willing to shell out real-life money for any sequels.
"Of course we hope people will pay for it, but if they don’t, at least enjoy the story," he said. "Maybe they’ll get something else in the Alan Wake universe somewhere down the line."
It’s a tactic that’s not entirely dissimilar to the free-to-pay or freemium models used by other games, especially the ones that eat up all your iTunes credit.
"You get to pay Tiny Tower for the first 40 minutes and then it asks you, well, you can carry on grinding and building your burgers and selling fries by sending people up and down the lift, or you can pay,” he says. “So they give you something for free and if you enjoy it after your 40 minutes maybe then you start investing in the game. If you want to play a little bit more maybe you just put in a pound and you can play some more.”
"It’s not the same, but maybe there’s something in Alan Wake they enjoy and they didn’t realise they were going to enjoy it. They grabbed it because they’ve just heard, it’s okay, but not something they’ve sought after. They enjoy it and then they grab something else we make."
The truth is, it’s just not worth fighting pirates, which is why Remedy’s adopted a rather casual attitude to it.
"You can’t fight it, really," he said. "It’s just the way it is. Of course I hope people go on Steam or get the retail copy. But if they don’t, they don’t. I’m not going to get a stomach ulcer from it. It’s just the way it is."
Last Updated: February 16, 2012