Sony advertising just can’t catch a break

1 min read

Killzone 2 Advertising

So after years of infuriatingly pointless TV adverts Sony decided to go with the standard advertising platform for Killzone 2.

Splash some gameplay footage and cut scenes across the TV and then plaster every non-moving structure with the box art of your game so that it becomes embedded in people’s skulls.

Apparently though the box art of Killzone 2, which is available in all good gaming stores and most mass retailers, is to scary for public viewing.

According to a school teacher, Davis Mirza

“My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that’s the stuff they don’t need to see.  menacing head with glowing eyes…  like Iraq…”

So without further ado Sony ripped off all the bus shelter posters in Toronto, Canada…

Maybe that’s what we should have complained about when those idiotic ‘This is Living” commercials were going.

Source: and then more adverts were removed further down the road because some guys kid was to frightened by the adverts to go to school… or just possibly he didn’t want to go to school?

Last Updated: March 16, 2009

Gavin Mannion

I for one welcome our future robotic overlords

  • WitWolfyZA

    probably a good game.. too bad ill never get to play it anytime soon

  • easy

    ummm who cares?
    maybe looking at the age rating might put things into perspective.

    and Iraq?? don’t remember the republican guard having glowing eyes!

  • Lupus

    I do, those scary glowing red eyes, like Helghast eyes 😛

  • Macethy

    You know when I see a Helghast soldier the first thing I think of is Iraq :blink:

  • Darthdad

    I think of looking in the mirror on a Saturday morning. 🙁

Check Also

New Media v Old Media: The battle over YouTube

The war of words between Media & YouTubers has turned up by more than just a notch in rece…