Sony struggling to cut PS3 costs

1 min read
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PS3 

So with all the recent talk about Xbox 360 price cuts it isn’t suprising to hear the PS3 fans asking about any possible price cuts coming their way.

Well don’t hold your breath, earlier this year we reported on the fact that Sony was now aiming to make the PS3 division profitable and to no longer measure their success on purely outselling their competition and now it has been announced that Sony is struggling to cut the manufacturing costs of the PS3.

So far they have done well by dropping the estimated manufacturing costs from $800 to $400 but the cost of that Blu-Ray laser is making it impossible to drop the price any further.

And lets not forget that most of that $400 drop in manufacturing costs was down to physically removing hardware from the machine itself and unless the fans are going to be happy with a Blu-Ray less PS3 then don’t expect a PS3 price cut anytime soon.

Source: Gameshare

Last Updated: August 6, 2008

Gavin Mannion

I for one welcome our future robotic overlords

  • scotty777

    sad to see that the strongest part of the ps3 is also the weakest.
    I just hope that next time(with the xbox 3 and ps4) they focus on making game consoles and not things with cool features.

  • willem

    thats the way it is. if you dont want it dont buy it. my first dvd player was the ps2 and my first bluray player is going to be a ps3. sony is pushing tech by integrating hardware and opening doorways for future development. its not just a “cool” feature.

  • You’re right. Blu-Ray is a ridiculously overpriced fashion accessory. 😉

  • kabraal

    Yeah, it’s also an accessory which your self proclaimed hero of heroes at id described as a pretty useful feature for future games 😉 Off course, you’ll try to spin his comments into something else, so no need trying…
    Question is do they really want/need to drop prices right away? It’s been a even horse race throughout the year, even though the 360 has been hailed as the more games and cheaper console..
    They just don’t need to drop prices atm. Sad to say, like HD-DVD, MS is also underestimating the intelligence / buying power of the consumer. They also show signs of going by the mantra that the consumer is just plain dumb and will do whatever you want them to do. Unfortunately for then, they’ll eventually burn their fingers just like Toshiba did. You’ll have $100 360’s and $300 PS3 and the sales numbers will still be 1:1…
    But I’ll agree, the BD drive costs need to be cut. The big drive behind that will be PC manufactures like the Dells.
    Once you start slashing prices you’re really starting to use you last card. Again, synonymous with format war, if your competitor has a cheaper product and start slashing prices before you, with no real significant effect on sales number, you’re really holding the trump card in your own hands 😉

  • scotty777

    I agree with you there. Sony needs to get more large companies to start hoping into bed with them and blu-ray. they really gotta get every one to think blu-ray and start to slack off on dvd. but if sony are still doing pretty well with the high price of the ps3. If sony can keep going like think, start making a profit off the ps3 and then cut prices pretty drastically then we might find Microsoft in a pickle.

    but, sony need to first get everyone to support blu-ray, get as many laptop manufactures to support it as possible. once the price of blu-ray players hit the R1000 mark (or $100) then we will see more people going for it and it will snow ball from their

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