Not content with just hyping their games, Sony seem to be reverting back to pre-PS3 launch levels of smack talking. They also seem to be imbibing a bit of the electric kool-aid, with Sony Computer Entertaining President Kaz Hirai waxing delusional. In an interview with Official Playstation magazine, the SCE front-man said – despite being firmly in last place – “I’d like to think that we continue official leadership in this industry.”
Full details of lunacy after the jump
He then went on to take swipes at the competition;
“ It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…
And with the Xbox —
again, I can’t come up with one word to fit. You need a word that describes something that lacks longevity… Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…
And unless things go really bad, there’s no way that at the end of a life cycle our competition is going to have a higher install base.?â€
I’m of the opinion that the PS3 is a mighty fine console indeed – but these snide, unwarranted comments from Sony big wigs only show a lack of decorum and class. It’s almost as if they’re on the defensive, like a caged animal. Perhaps Sony believe that if they keep reaffirming that they’re winners, it’ll come true?
To reiterate : Dear Sony, Would you please shut up?
Source: CVG
Last Updated: January 21, 2009
easy
January 21, 2009 at 12:06
lol… why did i read this?
this should provoke a nice sh!t storm 😮
Fox1
January 21, 2009 at 12:07
The 360 is going to stay in the market just as long as the PS3 😛
Janrik
January 21, 2009 at 12:22
Kaz Hirai smokes good stuff!
spl0it
January 21, 2009 at 12:30
Stop hitting yourself, Why are you hitting yourself
DIRKA
January 21, 2009 at 12:37
nintendo wii , is something for retarted families to play…. 😡
Syph1n
January 21, 2009 at 12:42
He doesnt like the real world. so he created his own little world where ps3 is the top selling consoles. they even gave it a name… Home…
DIRKA
January 21, 2009 at 12:46
e.t phone home….
Nick
January 21, 2009 at 12:51
Kaz is seriously losing the plot, I really don’t know where he gets this stuff from.
Syph1n
January 21, 2009 at 13:13
from a super secret military base on the moon. 😛
Geoff
January 21, 2009 at 13:30
If comments here were rewarded, you’d be getting a cookie.
DarthPenguin
January 21, 2009 at 14:05
Damn.. you know about.. I’m going to have to move again…
Wolfy
January 21, 2009 at 15:34
for some customers buying like 6 consoles in the process lol
Wolfy
January 21, 2009 at 15:35
amen brother
Wolfy
January 21, 2009 at 15:35
dude your a poet and you dont even know it
abev
January 21, 2009 at 18:21
I seriously think the only reason you have a problem with these comments is cos they make sense and it hurts cos youre a xbot
darthdad
January 21, 2009 at 20:20
Lol, ……INCOMING!!!!!
Geoff
January 21, 2009 at 21:15
I’ve been expecting you…;)
No, no. I keep my biases in check – My primary reason for having cause for complaint is that Kaz seems to have lost his mind. Maybe he’s been getting PR lessons from Ken Kuturagi, who also lost his mind and started spewing nonsensical garbage. Maybe it’s something in the Ramen…because to be honest, I think Shigeru Miyamoto may also be succumbing to dementia. Wii Music? Seriously?
abe
January 21, 2009 at 23:01
Bottom line is that this is PR speak. It cannot be proven either true or false. So there is no reason to tell him to shut up.