Sony treating Destiny like 1st party title

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Destiny ps4 bundle

Destiny is one of the biggest releases we’ve seen in a while. All the flurry of attention is reminding me of the hype surrounding GTA V last year. This time around, there is a special relationship with one particular console, and Sony isn’t shy to brag about Destiny.

Speaking to EuroGamer, Sony UK boss Fergal Gara explained that Sony was backing Destiny so much that they actually were considering it a first-party title:

We’re treating it, for all intents and purposes internally, as if it’s a first-party release. We’re wrapping our arms around it on all levels of the organisation. It’s a special project and an important project and it has the power to launch Christmas. It’s hugely important.

Gara believes that Destiny will help ship PS4 units as people are finally convinced of the console’s value proposition. It will definitely be a top selling game for the console – I believe that it will be a bestseller across both platforms, in fact. However, Gara goes on to say that he thinks this could be important for other upcoming titles, too.

I see it as the launch pad for the whole festive season. It comes nice and early in the season. People will go out and get a new console and then they’ll want more games to play on it. It really does kickstart the market for ourselves, retailers and publishers alike.

This certainly could be true – there are a lot of fantastic games coming in the next few months and people will want to grab plenty of games for their new consoles. I think that Destiny will also help the Xbox One ship units, but it doesn’t compare with the support that Sony is giving the title. In the same way that Halo will also help sell the Xbox brand, perhaps Destiny will do the same for PS4 despite actually coming to both new generation consoles.

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Last Updated: September 9, 2014

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. I believe people should stop defining themselves and just enjoy playing games, so let’s get on with it!

  • WarframedSquirrel

    I want one of those things that’s in the header *nods*.

    I dunno what kinda parties Sony goes to… but I haven’t been to any that have that many weapons…

    • Sk3tz0

      what the box.. I can give the box mine came in if u like ๐Ÿ˜›

      • WarframedSquirrel

        Lol! No! I want what’s in the box too.

        • Hammersteyn

          Register to win (all thanks to @Admiral_Chief:disqus )
          http://www.megarom.co.za/game-extra/destiny/

          • WarframedSquirrel

            I’ve entered, so has the wife ๐Ÿ˜›

          • Hammersteyn

            Hmmmmmmmm I need a wife…

          • Alien Emperor Trevor

            You’ll need 3 wives for a full fire team. That’s how it all works right?

          • WarframedSquirrel

            LOL! I guess that’s one way of looking at it.

          • Hammersteyn

            LOL!!!!!!

          • CAE9872

            I thought you had the pub? Not that it necessarily keeps you warm on those long cold nights; good thing we heading towards summer for you then!

          • Hammersteyn

            True, but the pub can’t enter unfortunately

          • Spaffy

            Ditto, although she doesn’t know tehehe

          • Mossel

            Ah what a champ!

          • Alien Emperor Trevor

            I entered, the toughest decision will be whether to keep it or sell it if I’m lucky enough to win.

          • CAE9872

            Keep it and try it…you may end up liking it!

          • CAE9872

            I have entered even if I have them…free stuff is always good.

          • Sk3tz0
          • Hammersteyn

            Heaven is a place on earth

          • Sk3tz0

            now now.. gotta sing out the whole chorus..

            Ooh, baby, do you know what that’s worth?
            Ooh heaven is a place on earth
            They say in heaven love comes first
            We’ll make heaven a place on earth
            Ooh heaven is a place on earth

        • Sk3tz0

          wats in the box..

  • Hammersteyn

    Checks the time…
    http://img-9gag-lol.9cache.com/photo/a7KbNdr_460sa_v1.gif
    O look my PC broke

    • WarframedSquirrel

      Spontaneously.

      • Hammersteyn

        No clue how it happened

        • Sageville

          Looks like you tripped…. clearly

    • Sk3tz0

      love that movie

  • Admiral Chief Assassin

    Still bummed this ain’t on PC

    • CAE9872

      Is there a softening towards the consoles happening…

      • Admiral Chief Assassin

        Not in the very least

      • Hammersteyn

        NO! #staystrongadmiral

        • Admiral Chief Assassin

          *strong

          • Hammersteyn

            thanks

          • Admiral Chief Assassin

            Np

            ๐Ÿ˜›

    • UltimateNinjaPandaDudeGuy

      I would definitely have wanted to give it a try! ๐Ÿ™

  • Alien Emperor Trevor

    Saw on Raru they still have a few Ghost editions for the Xbone if anyone is looking for that.

    • CAE9872

      Yeah could play it on the currently non-existing/non-available console!

  • Ryanza

    I will say it again. It is really smart that Sony is supporting Destiny the way they are doing. Bungie is a big console gaming developer that develops high quality games. Bungie helped Microsoft sell so many consoles with the Halo series.

    Destiny is going to sell tons of consoles, well tons of PS4 consoles.
    Bungie was the heart of Xbox. Sony understands that and now that Bungie is on PS4, Sony has gone all out to crush that Microsoft heart.

    So well done Sony. You guys are really playing a smart game this time around. Now we can get a gaming console and not a second job.

    • Sageville

      I also think bungie feels that Xbox is no longer the future of gaming, so this is the first steps to migrate future IPs to the Playstation platform.

  • HisDivineOrder

    Guess that’s where the superior PC version went.

    Sony and Microsoft pooled their moneys to ensure the PC version did not see the light of day… in 2014.

  • Guild

    At BT games yesterday, saw a guy buy one of these for his kid. It was his birthday present which was in Jan. Kid had waited on this bundle for his present the whole year. I definitely think Destiny is going to push more sales.

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