Cyberpunk 2077 made a decade’s worth of development and marketing cash back on launch day
Cyberpunk 2077 was always going to turn a profit, controversies be damned. A decade of development, a slick campaign hyping up the product, and throwing America’s sweetheart Keanu Reeves into the mix was a recipe for success, and after a mere day on store shelves, CD Projekt Red has already recouped its development costs from pre-order sales alone.