“We have to be careful to remain entertaining” Ubisoft’s boss says on the balance between politics and entertainment
Making a game and then slyly using heavier themes to market said product means that Ubisoft can and should be criticised for their PR sleight of hand, because this is a company that knows all too well what will sell and how they’ll push it out so that all eyeballs will be focused on their product. Nobody knows this more than the Ubi-Boss himself, Yves Guillemot.