Apple kicked of September in their usual, upbeat fashion last night, revealing the new generation of both Apple Watch and iPhone at their exclusive event. The iPhone 7, for all its technical marvels and mishaps, is a gorgeously designed smartphone. It’s even more bewildering in the new Jet Black variant that Apple is offering – if you’re ok with purchasing a device that even Apple is convinced will scratch far too easily.
Apple made a big deal about Jet Black – their new design finish that wraps the iPhone in a glossy, gorgeous encasing that makes it difficult to see where the screen actually rounds off. They spent a good few minutes detailing the design process behind this, and reiterated it on their website.
Crafted from bead-blasted aluminum, our new black model has a rich, deep matte finish. The high-gloss jet black finish was achieved through a new feat of design engineering — a remarkably precise, nine-step process of anodization and polishing. The end result is so purely and continuously black, you can’t tell where the aluminum ends and the glass begins. The dark side, indeed.
See that footnote there though? The Verge went digging a little, and found that Apple warns against the Jet Black finish being no so scratch-proof. Worse still, the model Apple had out after the event for attendees to play with already had a noticeable one on the back, so it’s likely your new glossy finish will be a mess just a few months after purchase.
The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.
So you’re left with two options. Either purchase an equally stunning case to protect (and hide) the phone, or opt for one of the many matte finishes Apple is also offering. Their standard black iPhone 7 looks just as stunning, and likely won’t pick up scratches the moment you set it down on a table. Glossy is nice, but not at the cost Apple is trying to peddle it with.
Last Updated: September 8, 2016
The Order of the Banana
September 8, 2016 at 09:42
Steve Jobs must be turning in his grave…. :/ The quality of Apple’s products went downhill the second he passed on.
Admiral Chief
September 8, 2016 at 09:47
Steve Jobs, bah, what a hack!
Original Heretic
September 8, 2016 at 09:56
More upvotes, GIVE THIS MAN MORE UPVOTES!!
??????? ????? ™
September 8, 2016 at 10:27
CAN’T UPVOTE MYSELF
Original Heretic
September 8, 2016 at 10:29
But…but it’ll make the world a better place.
Wait, Jobs is dead, the world is ALREADY a better place.
HairyEwok
September 8, 2016 at 10:00
Why is Steve Jobs seen as such a godly figure? I still don’t know why.
The Order of the Banana
September 8, 2016 at 10:08
Because the man was apparently a legendary businessman and strategist.
HairyEwok
September 8, 2016 at 10:12
So is Bill Gates, hell he’s heavy into charity as well but you don’t see people fall down on their knees and go auuhmmm auuhhmmm. But then again people always become more famous after they die.
The Order of the Banana
September 8, 2016 at 10:16
Same with Jobs – but to Job’s defence, he was also a hard-arsed boss who didn’t take crap from his employees.
Dungeon of JJ
September 8, 2016 at 10:25
He also allegedly didn’t care much for anyone but himself.
The Order of the Banana
September 8, 2016 at 10:47
As all great men should. Narcos has taught me, that the altruistic never get to own giraffes or have a golden AK-47.
#ShakesFist
Dungeon of JJ
September 8, 2016 at 11:30
Haha. I probably care way more for others than I need to. :/
The Order of the Banana
September 8, 2016 at 11:31
hehehe Cut your hair, you Hippie!
C B
September 9, 2016 at 03:48
Best comment here!
The Order of the Banana
September 8, 2016 at 10:18
Take Mother Theresa, horrible…horrible person who presumably profited immensely from her charities and was deep into the cult of suffering (her hospice was not where you wanted to spend your last days), and guess what she’s a saint now.
Death… death rarely changes.
Fox1 - Retro
September 8, 2016 at 10:38
Apple fans don’t mention the fact that Bill Gates literally bailed out Apple when Mr Jobs joined the mess of a company at the time.
The Order of the Banana
September 8, 2016 at 10:39
Actually, Bill bailed them out after Jobs left to form Pixar. That Pepsi guy was the noob responsible for ruining Apple in the 90s.
Fox1 - Retro
September 8, 2016 at 10:57
Hmmm…I want me some Pepsi now!
The Order of the Banana
September 8, 2016 at 11:03
lol me too… after I wrote that I thought “Damnit, now I need to get a pepsi, and a burger”
geel slang
September 8, 2016 at 10:46
The Order of the Banana
September 8, 2016 at 10:48
Bill Burr is a legend!
HairyEwok
September 8, 2016 at 09:42
So you can scratch anti-scratch of your list then?
Admiral Chief
September 8, 2016 at 09:47
Oh you!
Original Heretic
September 8, 2016 at 10:00
Nyet. Apple is just a whole bunch of nyet!
“Look our new awesome phone, made with cutting edge technology that will scratch if you look at it the wrong way!”
Dungeon of JJ
September 8, 2016 at 10:15
*compulsory Apple hate comment*
Dane
September 8, 2016 at 11:42
[cahc] ?
??????? ????? ™
September 8, 2016 at 12:41
xD
chimera_85
September 8, 2016 at 15:50
I wont be upgrading from my 6 to this cos the 4.7″ still has a 720p screen, no AirPods in the box and no dual camera- the Plus is amazing but too expensive for a smartphone- I’d rather save that money and buy a GTX 1070 haha.