Asus reveal STRIX GTX 980 and 970

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ASUS_STRIX-GTX980-DC2OC-4GD5_box vga

In the wee hours of this morning, Nvidia finally revealed their next generation of pixel pushing hardware, the GTX 980 and 970. They showed off all the new features and design elements using the normal, non-reference cards – which we’ll get to in greater detail in a bit.  But in today’s day and age, it’s the non-reference designs that thrive. And if you’re going non-reference, Asus is one of those companies you usually look to.

Not too long ago Asus revealed a new, 6GB GTX 780 using a new design named STRIX. That was seemingly just a test run, because the GTX 980 and 970 on Asus’ side of the fence will both be launching with the same design, The Asus STRIX 980 and 970 come with a few of the features you’d expect from a non-reference card, including improved cooling, better clock speed and exclusive features.

Both of the cards will ship with the tried and tested DirectCU II cooling solution along with the 0dB fan control that the STRIX design combines with it. That mean the fans will only rev up when they really need to, making your desktop experience virtually silent. The STRIX design also comes with the Digi+ voltage regulator and GPU Tweak for efficient and relatively easy overclocking.

The card itself isn’t that different from Nvidia’s reference, with the only real change being in the clock speed department. The GTX 980 and 970 will have increased core clock speeds of 1279MHz and 1253MHz respectively. What this translates into is a pretty tiny performance jump for the GTX 980, at around 3.7%, and a 7% boost for the GTX 970. Marginal, but still something to consider.

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The performance differences aren’t really the reason why you should be looking at non-reference cards on launch day, but the cooling should be. DirectCU II has been used time and time again, and it’s probably the best thing about Asus’ branded cards. The STRIX design is also pretty intelligent in the way it deals with fan control. It’s a good match for the new Maxwell cards and could mark the future of Asus designs.

The cards hit shelves today (at least overseas) and we’re still waiting on localised pricing.

Last Updated: September 19, 2014

Alessandro Barbosa

You can all call me Sandy until I figure out how to edit this thing, which is probably never. Sandy not good enough? Call me xXx_J0k3R_360degreeN0Sc0pe_xXx. Also, Geoff’s a bastard.

  • Admiral Chief o’ thar 7 Seas

    That be a fine looking card mateys, arrr, it be missing something….sum RED!

    • Manish

      They come with red and gold stickers, so you can add which ever suits your build.

  • Anon A Mouse

    $549 for the GTX 980? I can buy a whole console for that price. trololololo

    • Alien Emperor Trevor

      Also remember when you look at the dollar price, multiply by about 1.5 for customs & import & by another 11 for the exchange rate. Nice.

      • MakeItLegal

        thats how it works

    • Alan

      And that card will destroy that entire console even if the other components aren’t as nice as the GPU. I own PC and PS4. PC > PS4 > XboxOne. Consoles have the community but PC’s have the hardware.

    • BukBuk

      lol u tard u really made me laugh 🙂

  • Mossel

    MSI or gtfo!

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