Sony says “Xperia Z line has reached its culmination”

2 min read
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X

If you paid attention to the goings on at this year’s Mobile World Congress, you’ll have noticed that two of the prominent Android handset manufacturers pulled out all of the stops with their new flagship handsets.

Samsung Showed off the Galaxy S7 using VR, which while powerful wasn’t nearly as interesting as LG’s G5 – a phone that has modular accessories to really help differentiate it from a crowd of devices that are all starting to blend in to each other in the public consciousness.

Many expected a brand new “Z” flagship from Sony – but instead, we saw the more muted announcement of a trio of “X” branded devices from the mobile phone maker; The X Performance is the most high-end of the lot, sporting a Qualcomm Snapdragon 820 processor and 3GB of RAM, 5-inch 1080p screen, and 32GB of storage. The standard X a Snapdragon 615 chip instead, but that’s the only difference. The XA is the more budget-conscious, packing a 720p screen, MediaTek Helio MT6755 processor, and 2GB of RAM.

None of them really scream “premium” like the Sony Xperia Z5, a phone I rather liked (and was quite sad to have to give back). So where then, is the new “Z” flagship?

It may not be coming at all. As many have suspected, Sony is retiring the “Z” range of phones. Last week, Sony confirmed that “Z” had been put out to pasture.

“The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware / software design,” Sony’s mobile PR said to Xperiablog.

I’ve always held the Xperia Z range of phones in high regard, so I’m sad to see it gone – especially with the X series not quite living up to its forebear. Yet.

Last Updated: February 29, 2016

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Pieter Kruger

    “Our mobile phones/Vita/Playstation TV line has reached its culmination”…..”but we still have VR VR VR VR VR VR VR VR!”????????????

  • Pariah

    “If you paid attaention…”

    Quite the oxymoron if I do say so myself.

    • Commander Admiral Chief

      xD

    • Theresa

      Now grab the latest Sony Phones for a huge discount only below

  • Pieter Kruger

    “Our mobile phones division/Vita division/Playstation TV division has reached its culmination”…..”but we still have VR VR VR VR VR VR VR VR!”????????????

    • Francois Knoetze

      after that PS Tv turnaround I am staying FAR away from their VR stuff. It will be another flop and close like all sony niche market stuff

  • CypherGate

    To think I bought the Z5 3 months ago. The Z5 is one of the biggest disappointments in my life lol Ill never get a sony phone again.

  • Dane

    X > Z but Y?

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