Sony taking LG head on with a stunning new OLED 4K Bravia TV

3 min read

Sony reveals OLED Bravia

In terms of OLED in the exorbitantly expensive TV space, no one but LG has really been dying on the sword over the technology. It’s undoubtly the best there is too. With the focus on HDR and peak brightness coming into the fold, OLED has helped push LG’s sets (such as the B6) right to the forefront, with unparalleled black levels, exceptional local diming capabilities and nit values high enough to burn your retina right through. And even if Samsung is trying to push other avenues, Sony is taking them head on.

Even if it’s likely using an LG panel itself, Sony revealed their intent to get into the 4K OLED market during CES over the weekend, with the company taking the lid off a brand new range of Bravia sets. The TVs will range from 55 to 70-inch displays, all equipped with Dolby Vision HDR compatibility, smart TV functions by way of Android software and an extremely thin design. The TV is so thin, in fact, that all its connections were shifted to the leg that acts as the stand – a bit of a different approach to LG’s new set, which simply doesn’t ship with one at all.

Speakers aren’t on the stand though, with Sony instead opting for a rather novel technique that’s likely going to make a good sticker for the box. Instead of speaker bars around the edges of the screen, Sony has baked audio into the panel itself. Dubbed Acoustic Sound Surface technology, Sony claims that the screen itself vibrates, with sound resonating from the panel from edge to edge. It’s not the first of its kind (with earlier iterations not doing too hot), but it’s a unique approach that you’re likely going to ignore if you have a great surround sound setup already.

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Sony reveals OLED Bravia 2

Picture quality is the real draw here, with OLED already proving a success with LG last year. The individually lit diodes are a far cry ahead of their LCD competitors, and there’s no question that they’re the better choice for the new dawn of HDR content. But with LG’s own sets ranging from $2500-$5000 last year, it’s a space that also incredibly exclusive still. Sony didn’t announce a price for its new Bravia TVs at the press conference, but it’s unlikely that they’re aiming for much less at this point.

OLED is still expensive, and it’s way Samsung is instead focusing on LCD panels that get close enough for a much lower asking price. But if you’re in the market, LG and Sony have convincing candidates – and the competition in the OLED space is ultimately just good for everyone.

Last Updated: January 9, 2017

Alessandro Barbosa

You can all call me Sandy until I figure out how to edit this thing, which is probably never. Sandy not good enough? Call me xXx_J0k3R_360degreeN0Sc0pe_xXx. Also, Geoff’s a bastard.

  • Guild

    Just waiting for these 4K TV prices to start dropping before I get one.

    • Hammersteyn

      Waiting for one to drop off the back of a truck… hopefully it will still be fine XD

      • Ir0nseraph

        Hope when I am ready to upgrade the price is downgraded.

    • Greylingad{EXPLOSIONS!}

      The problem is content though, so you get a 4k TV and then what? If you watch TV on it, everything is still at minus 480 peas and running at 24 hz, that lovely ghost framing issue is much more evident on a screen that takes slightly longer to update, also it depends on what screen you get(the cheaper ones are really not all that great), some just look a million times better than others…

      • Guild

        I thought Netflix was streaming at 4K now? But you right not everything is 4K yet. Just a matter of time. As for which one, I’ve been looking at plenty. Got my eye on the Samsung 8 series since it’s recommended as the best for the PS4 Pro. But not a chance in hell im paying R21K for a TV. So by the time it gets to a price I can justify paying I’m sure there be more content

  • My brother in law has a 4K TV, but not anything that can play at that res, and I dont think I will get a chance to bring my PC over to test it, really want to though

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