Youtube to kill unskippable ads in 2018

2 min read
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You know, the first time I read about this, I read it so wrong that I wrote a piece about why Youtube would want to FORCE people to watch 30 second adverts. Possibly due to the fact I cannot believe they are going to remove them, and also possibly due to the fact that I am trying to beat Geoff in an insomniac competition. I think he is winning.

A few days ago the popular cat/Drunken Russians acting crazy platform announced that it would be scrapping the unskippable thirty-second adverts in 2018, a move that I find quite interesting. Confirming with BBC’s Newsroom program, YouTube said it was doing it to support “formats that work well for both users and advertisers”.

I agree, this does work well for us users, not sure how it works well for the advertisers though? Of course we already have the short, five second ad that has made advertisers think outside the box. Like the rather innovative Audi advert that,  just before you click SKIP AD, tells you this is how long the car takes to get from 1-60. Short, sharp, sweet. This is a move that could force advertisers to stop thinking old-school and shake things up in the advertising industry and I am all for that. I am so sick of ‘soft piano playing, older gentleman looking at family pictures – buy life insurance, quick’ adverts I could scream.

I do wonder how YouTube will carry on making money from this sector though. Of course there are subscription options, but I won’t be paying for those anytime soon. Will YouTube look at a new model to monetise their free platform I wonder? Perhaps they could throw in an advert a few minutes before the END of a video! Now that would be a fiendish move to make!

Read  YouTube is taking new steps to combat extremism

Last Updated: February 22, 2017

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Nick Reay

I have been an avid fan of movies ever since I discovered Santa Clause wasn't real, a day marked in my memory by my first viewing of It's a Wonderful Life, which wasn't so wonderful that day. Since then I've watched thousands of movies and even fooled my parents into putting me through uni to get a degree in the subject. I first started writing as a journalist for The South African Newspaper before moving onto communications for an NGO trying to save the planet. Unfortunately my recommendations to the CEO that we should all don rings imbued with the powers of earth, fire, wind, water and HEART went unheard. Now I pretend the end isn't nigh by hiding in movies.

  • Fox1 – Retro

    Injected Ads also need to go. I hate having an advert in the middle of a DTM or WEC 52min highlights video.

    • Lu

      Yeah. Like they could give you the option put them all at the beginning of the video, then you can go make coffee or get a snack, then watch uninterrupted.

  • Alien Emperor Trevor

    “I am so sick of ‘soft piano playing, older gentleman looking at family pictures – buy life insurance, quick’ adverts I could scream.”

    Targeted advertising in action!

    • Funnily enough those only come on after you’ve visited!

      • Andre116

        You only get the erectile dysfunctions ones for some reason.

  • Original Heretic

    I recently read that YouTube actually makes more money when people skip ads. The advertisers still have to pay them full price to have the in place.
    But if users always skip them, it means more videos are being watched, and hence more ads being played.

    Or something.

  • HvR

    Youtube’s new taglines:
    Simunye – we are one
    Mzanzi fo sho
    You belong
    Stay with

  • Skyblue

    Yeah, doesn’t affect me at all. Been using an Ad-blocker for years and it works perfectly.

  • Skyblue

    What is actually worse than adverts are movie trailers that flash images of the trailer you’ve just fucking clicked on to watch before the trailer actually starts. WTF is that about?!?

  • Gardos

    I’ve almost never seen an unskippable ad on YouTube. Is that abnormal? I know my girlfriend sees them quite often so why the difference between our experiences? Just interested if anyone knows potential reasons.

  • Magoo

    Never come across an un-skippable ad on YT and I watch on my tab in bed every night. :S

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