Not ever movie made has to be a blockbuster that is filled with explosions and various carrots on sticks for demographics. Sometimes, a genuine drama can sneak past the loud noises being offered to cinema visitors and entice them in with a heartfelt story instead of a leading lady fresh out of plastic surgery.
And at the North American box office, that’s just what Lee Daniel’s The Butler did, overcoming a dick move from Warner Bros over name-branding and beating a ton of contenders that week to come out on top.
Thanks to a combination of smart scheduling, marketing that took advantage of the core strengths of the film and with an eye towards audiences that could be fatigued after seeing cities destroyed in CGI orgies for the eleventh time this year, The Butler easily beat its competition.
Jobs opened up to a resoundingly underwhelming score of just under $7 million, as Ashton Kutcher’s portrayal of the dead Apple man was met with poor reviews and the fact that it if attempted any harder to turn Jobs into a saint, the film would need to release an iSuckUp app to go with the brown-nosing.
Kick Ass 2 on the other hand, had a dismal time at the box office. The first film managed to rake in just under $20 million back in 2010, but the sequel has had no such luck. Elysium also continued to struggle, taking third place with a narrow margin ahead of Kick Ass 2. After two weeks, the film has made only $93 million globally, despite being hailed as a rather damn good movie. Expect this one to finish up in the red. Here’s how everyone else did over the weekend:
- Lee Daniel’s The Butler – $25 Million
- We’re the Millers – $17.7 Million
- Elysium – $13.6 Million
- Kick Ass 2 – $13.5 Million
- Planes – $13.1 Million
- Percy Jackson: Sea of monsters – $8.3 Million
- Jobs – $6.7 Million
- 2 Guns – $5.5 Million
- The Smurfs 2 – $4.6 Million
- The Wolverine – $4.4 Million
Top ten departures this week: Grown Ups 2 finally left the top ten. A weak sequel saw weak returns, as the movie only managed to make $172 million off of an $80 million budget. While that technically means that the film made back it’s budget and marketing costs, it’s a far cry from the $271 million that the original movie hauled.
Last Updated: August 19, 2013