Home Gaming Activision thinks Advanced Warfare sales will exceed Ghosts’

Activision thinks Advanced Warfare sales will exceed Ghosts’

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According to a number of analysts, This year’s Call of Duty won’t match the sales of the last one, and the franchise as a whole is on a decline. Activision doesn’t quite agree – and believes that Advanced Warfare will at least match Ghosts’ sales, and perhaps even exceed them.

Speaking to GamesIndustry, Activision CEO Eric Hirshberg was adamant, based on internal numbers, that Advanced Warfare had a chance of outselling the much maligned Ghosts.

“We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I’m still optimistic,” he said.

Hirshberg said all of those negative analyst estimates are usually based on pre-orders – numbers that sometimes come from a single retailer. And while those pre-orders are great for gauging day one physical retail sales, they don;t account for digital sales at all. Nor do they account for the long tai; sales that extend well past the launch period, something the Call of Duty series is known for having. With digital distribution becoming ever more prevalent, it has to account for quite a number of copies sold – even of the pre-loads on both consoles are a bit broken.

From everything we’ve seen and played, Advanced Warfare deserves to sell better than its middling predecessor. Much of that has to do with the free reign Sledgehammer was given by Activision to make the series exciting and fresh again.

“Our brief to [Sledgehammer Games] was: Go further than you think we want you to go. Make us nervous in a good way – and come back with new ideas and new experiences. And they did,” Hirshberg said.

Have you played Advanced Warfare? Do you think it’s deserving of the praise its been getting – or are you the sort that believes nothing bearing the Call of Duty name should ever be praised?

Last Updated: November 4, 2014

20 Comments

  1. Dutch Matrix

    November 4, 2014 at 11:15

    Ghosts’ single player campaign was a snorefest. What I’ve read about AW makes me get all giddy for CoD again. But only at reduced retail price. Single Player only and hang on! Has it ever occurred to Activision to sell like the Single Player campaign as a standalone (read Cheaper) piece of software?

    Reply

    • Jonah Cash

      November 4, 2014 at 11:33

      That is actually a very good idea!! But they will never do that…. Think they might actually make more money that way!! Sell the full game for R800, or the multiplayer for R450 and the single player for R350!! That would work I think!!

      Reply

      • Dutch Matrix

        November 4, 2014 at 11:37

        It would me thinks. I would be all over something like that like white on rice. I have never played one single minute of CoD multi player in my life…

        Reply

      • Dutch Matrix

        November 4, 2014 at 11:37

        It would me thinks. I would be all over something like that like white on rice. I have never played one single minute of CoD multi player in my life…

        Reply

        • Ceyber, Hans

          November 4, 2014 at 12:09

          I’d love for the single-player to have more depth. Even just something like the Metro Moral Point system, to dictate how your ending will play out. That’s what COD is sorely missing imo. Too much focus on multiplayer.

          Reply

        • Ceyber, Hans

          November 4, 2014 at 12:09

          I’d love for the single-player to have more depth. Even just something like the Metro Moral Point system, to dictate how your ending will play out. That’s what COD is sorely missing imo. Too much focus on multiplayer.

          Reply

      • Dutch Matrix

        November 4, 2014 at 11:37

        It would me thinks. I would be all over something like that like white on rice. I have never played one single minute of CoD multi player in my life…

        Reply

  2. Admiral Chief 0

    November 4, 2014 at 11:17

    AW is the first CoD that piques my interest.

    However, I had the same feeling about Ghosts, but we all know how THAT ended.

    I’m cautiously optimistic. Exo’s FTW

    Reply

  3. Pieter Kruger

    November 4, 2014 at 11:19

    Well they would’ve until the whole Peeeeeasfawr framerategate broke…..???? (Flag that Mofo! ????) ????????????

    Reply

    • ToshZA

      November 4, 2014 at 11:20

      Besides, the Xbox One bundle with that 1TB console is sexy as all hell, I have to admit. I’d buy it for the console alone, not the game. *drools*

      Reply

    • RinceThis

      November 4, 2014 at 11:41

      Using language like Mofo might make us actually.

      Reply

      • NOT Pieter Kruger

        November 4, 2014 at 11:46

        Please stop using that “Mofo” word, it’s extremely offensive….

        Reply

    • L337J1MB0B

      November 4, 2014 at 12:58

      Funny I remember the last time you went off on a massive anti-Sony tirade like you have today.. it was this time last year when COD Ghosts was confirmed low-res.. shame this resolution stuff is a massive thorn in your side dude.

      Reply

  4. john vicky

    November 4, 2014 at 13:12

    This game similar to Destiny..seen on may forums. Is that real ?

    Reply

  5. crooKk

    November 6, 2014 at 15:39

    I hope they fall well below expected sales. It will send a strong message from the player base that things that were a standard 10 years ago, like dedicated servers, no fps cap, and no cheap PC ports, are still an expectation.

    Reply

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