I never did understand why Mixer never managed to reach the same level of household fame that its rival Twitch did. Overall, the streaming service formerly known as Beam is friendlier on the eyes, the interface is remarkably intuitive in case you’d like to create some mini-games for your followers and the low latency makes a chat between host and guests feel more natural. I dig it.
Twitch still rules the roost though, with a chunk of the streaming pie that leaves nothing but crumbs for anyone else looking for a slice of viewership. That might all be changing soon though, as Microsoft’s recent acquisition of streaming superstar Ninja over to their side has already seen an increase in viewership that could spark a whole new war between platforms as they look to lock their most popular content creators down to exclusive contracts.
The popular Fortnite streamer already has five million views on his channel just days after officially joining Mixer, and at the time of writing, Ninja now has over a million subscribers who have flocked to his brand and the service:
That is some damn impressive growth right there for Mixer. It remains to be seen how long this all lasts, as once the initial buzz of Ninja joining Mixer wears off the real game begins- especially as people can sub for free right now. Ninja still has a long way to go if he wants to reclaim the viewership of his Twitch glory days that numbered over ten million before his departure, which will hopefully have a cumulative effect.
If more eyeballs are on Mixer and Twitch, hopefully, those eyeballs are also making their way to other channels and plucky content creators who could do with a traffic boost. That, and I’m still waiting for my shot at streaming glory. I mean c’mon, my Hitman 2 runs where I kill everyone but the actual target in a stage should be massively popular by now.
Last Updated: August 7, 2019
Admiral Chief Umbra
August 7, 2019 at 14:03
Hey Darryn, my R5 a day offer still stands though, if you have forgiven me…
Admiral Chief Umbra
August 7, 2019 at 14:03
1 mil subs in such a short span, just, crazy
Yahtzee
August 7, 2019 at 14:03
I’m glad for Ninja, but they did offer a free sub to Ninja for everyone that you just needed to click on and not spend a dime of your own money, so that kind of sullies the true number of support.
Admiral Chief Umbra
August 7, 2019 at 14:03
Really? Well so much for that impressive fast 1mil
Yahtzee
August 7, 2019 at 14:03
https://uploads.disquscdn.com/images/dd8efb9dac6c9c34fc45187e3cdf506cda4f4e607dfb8132cd41636f34f00006.png
Admiral Chief Umbra
August 7, 2019 at 14:13
Filthy tactics
Pariah
August 7, 2019 at 14:13
Honestly, still better than how Epic handled some of their exclusivity deals.
Yahtzee
August 7, 2019 at 14:13
Dat be business yo
Yahtzee
August 7, 2019 at 14:13
So in retrospect Microsoft paid another gigantic amount of money through these free subs to Ninja purely as advertisement.