Esports in fighting games makes for huge business, with the likes of Street Fighter, Mortal Kombat and Smash Bros. hosting regular international tournaments where big prize money is at stake. One game that you seldom see reach the same highs? Dead or Alive, a franchise that has always had the potential to not only offer thumb-blistering competition, but spectacular matches for fans to watch as well. This year, Dead or Alive wants to get cereal.