Love it or hate it, but paid-for content by influencers isn’t going away. If anything, you’ll be seeing more of it – and I have no real problem with that. As long as the content is worthwhile to its audience and is marked as sponsored, I don’t see any reason for it to not exist. We do it too, as we really like being able to buy food.
The problems arise when sponsored or promotional materials isn’t labelled that way, which can be misleading. EA, once embroiled in a YouTube payola scandal over just that sort of thing, wants to make sure that influencers clearly mark their content in future. It’s probably not out of some grand quest for ethics, but rather because of FTC scrutiny in the US following that whole Payola deal.
Anyway, EA wants influencers and streamers to be upfront about the content that they make, and that’s a good thing. They’re doing this through two new hashtags. If you see #supportedbyEA, it means that the editorial or content had no input from EA, but EA has helped get that content made, whether it be through early sampling, travel and accommodation to events or any other means.
The #advertisement one means that EA has had a hand in editorial. EA has also mandated that supported video content and advertisements be watermarked with easy to see images, so users can spot the stuff without having to dig. It’s all about transparency and that’s a good thing.
“EA requires that content creators who are posting sponsored content disclose their relationship with EA to their followers,” EA told Polygon. “Rules may vary slightly by region, but we want to ensure our players are aware when content is sponsored.”
Last Updated: November 17, 2016
Ottokie
November 17, 2016 at 10:32
https://apprenda.com/wp-content/uploads/wolf-sheeps-clothing.jpg
Kromas Ryder
November 17, 2016 at 10:42
EA has recently been doing a lot less shady things than other companies. Who knows.
Ottokie
November 17, 2016 at 10:46
#neverforgetti
Andre Fourie
November 17, 2016 at 10:48
That country, Whattafuckistan or something, that was blocked will also #neverforgetti.
Admiral Chief Argonian
November 17, 2016 at 10:42
I could use a pizza right about now
Andre Fourie
November 17, 2016 at 10:53
Here you go. https://uploads.disquscdn.com/images/b043cef0738eced24c88332e4d441dbaf5788ff82ab68b3a5d6afb67771d34e0.jpg
Admiral Chief Argonian
November 17, 2016 at 10:55
What a good minion you are, and within 12 minutes? I’m impressed!
[Promotes Andre to Pvt 1st Class]
Ottokie
November 17, 2016 at 10:56
http://i.skyrock.net/0026/73480026/pics/2890936495_1.png
Andre Fourie
November 17, 2016 at 10:59
Oh snap. I was going for that one!!!! XD
Lord Chaos
November 17, 2016 at 10:59
Ordered a very yummy one with triple cheese, bacon, pepperoni and chilies yesterday.
Admiral Chief Argonian
November 17, 2016 at 11:06
Fokkit, yummy, waar?
Lord Chaos
November 17, 2016 at 11:08
Dominoes, so lekker gewees ek’t die hele ding ge-eet.
Matthew Holliday
November 17, 2016 at 11:29
At Dominoes, their bacon is the only thing that doesnt taste of regret.
But then again, regret is the only reason I go to dominoes anyway.
Bacon rib honey & mustard thuglife.
Lord Chaos
November 17, 2016 at 11:30
That’s the one I usually order, heaven on a pizza. Tried something new yesterday.
Matthew Holliday
November 17, 2016 at 11:35
They used to do a plain rib & bacon one.
THAT, was perfection. it didnt go all sloppy like the honey & mustard one, all crispy and shit with only the tiniest hint of regret from their MSG pizza base seasoning, just enough to remind you that you arent a vegan and that you are actually hurting yourself.
mmmmmmm
Lord Chaos
November 17, 2016 at 11:48
Vegans are destroying the food source of cows, I’m just showing mercy,
Andre Fourie
November 17, 2016 at 11:15
Beware!!!! We have a pineapple lover!!!!
Lord Chaos
November 17, 2016 at 11:18
I would reply in some colourful language, but this is a family site. The only place a pineapple belongs is in a punch.
Admiral Chief Argonian
November 17, 2016 at 11:23
Or in a salad, but NEVER ON A PIZZA
Lord Chaos
November 17, 2016 at 11:23
But… Why would you pour Rum on a salad?
Matthew Holliday
November 17, 2016 at 11:25
That sounds like the only way Id touch a salad.
Admiral Chief Argonian
November 17, 2016 at 11:32
I’d eat a rum-salad
Alien Emperor Trevor
November 17, 2016 at 11:30
Heh, I see you’ve caught him with vile olives. Well played.
Hammersteyn_hates_Raid0
November 17, 2016 at 10:42
Good, that way I can ignore them
Alien Emperor Trevor
November 17, 2016 at 10:45
Good. As long as it’s clearly indicated whether it’s sponsored or whatever, then I’m happy.
Hammersteyn_hates_Raid0
November 17, 2016 at 10:49
https://media.giphy.com/media/86AHPcdLEEjBu/giphy.gif
Avithar
November 17, 2016 at 11:03
This is epic hahaha
Hammersteyn_hates_Raid0
November 17, 2016 at 10:54
Crap, meant to post it as reply to @Admiral Chief Argonian:disqus
*facepalms
Admiral Chief Argonian
November 17, 2016 at 10:55
What a noob!
Magoo
November 17, 2016 at 10:48
I don’t know what to believe anymore.
Andre Fourie
November 17, 2016 at 10:50
https://uploads.disquscdn.com/images/e7fb246eaa4a60991e7b49d600e2d9a0c6bb4ebd0e3efea1d7a7207f48d99c3a.jpg
Hammersteyn_hates_Raid0
November 17, 2016 at 10:53
Publishers aren’t your friend or your buddy or your pal, they want your money. All your money. As much as they can possibly get. Sure games are expensive to make. So they need to make extra profits like cutting content out of games to resellt it to us later or they add microtransactions. In the end, it’s up to you to decide whether a game is worth R1000+ day one or if it warrants grabbing it on sale later. One thing that I’ve learned this year after NMS is to wait and see. Give it a week or two. Preorder bonuses are mostly bullsh*t anyways
Andre Fourie
November 17, 2016 at 10:57
I think that is the most I’ve ever seen you say/type.
https://uploads.disquscdn.com/images/970a377fe79ab4d3296c23b7ce9d682731ba74c977493a834801bd8fb89bf3df.jpg
Admiral Chief Argonian
November 17, 2016 at 11:06
Double use of meme in same article…….demotion!
Lord Chaos
November 17, 2016 at 11:09
HAHA
Andre Fourie
November 17, 2016 at 11:14
Damn. https://uploads.disquscdn.com/images/2d7b98f995382314015246964c8a6540c0b6b070c13ac18b7f8d8eb29cb5ec08.gif
Admiral Chief Argonian
November 17, 2016 at 11:23
What a Dick!
Matthew Holliday
November 17, 2016 at 11:24
publishers…
https://uploads.disquscdn.com/images/c907714f8dba41c94e810fcfd0e719c9bf8fcc80231c332ab1680e6759def760.jpg
Hammersteyn_hates_Raid0
November 17, 2016 at 12:04
Hah!