Home Gaming EA mandates disclosure for influencers and sponsored content

EA mandates disclosure for influencers and sponsored content

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Sponsored

Love it or hate it, but paid-for content by influencers isn’t going away. If anything, you’ll be seeing more of it – and I have no real problem with that. As long as the content is worthwhile to its audience and is marked as sponsored, I don’t see any reason for it to not exist. We do it too, as we really like being able to buy food.

The problems arise when sponsored or promotional materials isn’t labelled that way, which can be misleading. EA, once embroiled in a YouTube payola scandal over just that sort of thing, wants to make sure that influencers clearly mark their content in future. It’s probably not out of some grand quest for ethics, but rather because of FTC scrutiny in the US following that whole Payola deal.

Anyway, EA wants influencers and streamers to be upfront about the content that they make, and that’s a good thing. They’re doing this through two new hashtags. If you see #supportedbyEA, it means that the editorial or content had no input from EA, but EA has helped get that content made, whether it be through early sampling, travel and accommodation to events or any other means.

The #advertisement one means that EA has had a hand in editorial. EA has also mandated that supported video content and advertisements be watermarked with easy to see images, so users can spot the stuff without having to dig. It’s all about transparency and that’s a good thing.

“EA requires that content creators who are posting sponsored content disclose their relationship with EA to their followers,” EA told Polygon. “Rules may vary slightly by region, but we want to ensure our players are aware when content is sponsored.”

Last Updated: November 17, 2016

39 Comments

  1. Ottokie

    November 17, 2016 at 10:32

    • Kromas Ryder

      November 17, 2016 at 10:42

      EA has recently been doing a lot less shady things than other companies. Who knows.

      Reply

      • Ottokie

        November 17, 2016 at 10:46

        #neverforgetti

        Reply

        • Andre Fourie

          November 17, 2016 at 10:48

          That country, Whattafuckistan or something, that was blocked will also #neverforgetti.

          Reply

  2. Admiral Chief Argonian

    November 17, 2016 at 10:42

    I could use a pizza right about now

    Reply

    • Andre Fourie

      November 17, 2016 at 10:53

      • Admiral Chief Argonian

        November 17, 2016 at 10:55

        What a good minion you are, and within 12 minutes? I’m impressed!
        [Promotes Andre to Pvt 1st Class]

        Reply

        • Ottokie

          November 17, 2016 at 10:56

          • Andre Fourie

            November 17, 2016 at 10:59

            Oh snap. I was going for that one!!!! XD

        • Lord Chaos

          November 17, 2016 at 10:59

          Ordered a very yummy one with triple cheese, bacon, pepperoni and chilies yesterday.

          Reply

          • Admiral Chief Argonian

            November 17, 2016 at 11:06

            Fokkit, yummy, waar?

          • Lord Chaos

            November 17, 2016 at 11:08

            Dominoes, so lekker gewees ek’t die hele ding ge-eet.

          • Matthew Holliday

            November 17, 2016 at 11:29

            At Dominoes, their bacon is the only thing that doesnt taste of regret.
            But then again, regret is the only reason I go to dominoes anyway.
            Bacon rib honey & mustard thuglife.

          • Lord Chaos

            November 17, 2016 at 11:30

            That’s the one I usually order, heaven on a pizza. Tried something new yesterday.

          • Matthew Holliday

            November 17, 2016 at 11:35

            They used to do a plain rib & bacon one.
            THAT, was perfection. it didnt go all sloppy like the honey & mustard one, all crispy and shit with only the tiniest hint of regret from their MSG pizza base seasoning, just enough to remind you that you arent a vegan and that you are actually hurting yourself.

            mmmmmmm

          • Lord Chaos

            November 17, 2016 at 11:48

            Vegans are destroying the food source of cows, I’m just showing mercy,

          • Andre Fourie

            November 17, 2016 at 11:15

            Beware!!!! We have a pineapple lover!!!!

          • Lord Chaos

            November 17, 2016 at 11:18

            I would reply in some colourful language, but this is a family site. The only place a pineapple belongs is in a punch.

          • Admiral Chief Argonian

            November 17, 2016 at 11:23

            Or in a salad, but NEVER ON A PIZZA

          • Lord Chaos

            November 17, 2016 at 11:23

            But… Why would you pour Rum on a salad?

          • Matthew Holliday

            November 17, 2016 at 11:25

            That sounds like the only way Id touch a salad.

          • Admiral Chief Argonian

            November 17, 2016 at 11:32

            I’d eat a rum-salad

      • Alien Emperor Trevor

        November 17, 2016 at 11:30

        Heh, I see you’ve caught him with vile olives. Well played.

        Reply

  3. Hammersteyn_hates_Raid0

    November 17, 2016 at 10:42

    Good, that way I can ignore them

    Reply

  4. Alien Emperor Trevor

    November 17, 2016 at 10:45

    Good. As long as it’s clearly indicated whether it’s sponsored or whatever, then I’m happy.

    Reply

  5. Magoo

    November 17, 2016 at 10:48

    I don’t know what to believe anymore.

    Reply

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