So you’re a small finance company who are creating an advert and one of your ideas is that you want to get an awesome car and then totally customise it with your branding for the ad.
The problem is that you don’t actually have much of an advertising budget… but then the penny drops and the best idea you’ve ever had is born. Instead of renting a car and branding it you can simply load up your personal copy of Forza 4 and then use the built in branding tools to make your dreams come true…
No I’m not kidding, this is exactly what EC Finance have done.. take a look
Nice touch using the Top Gear set as well
Thanks to Ricardo for the cool tip.. keeping it local
Last Updated: June 6, 2013
DarthofZA
June 6, 2013 at 14:43
Their advert comes complete with spelling mistakes. Awesome!
Nick de Bruyne
June 6, 2013 at 14:47
OK so I just have one major question for this company (who I assume may actually see this post). If you are going to go through all that effort to do the car liveries and all, WHY ON EARTH would you take a low res photo of your TV screen instead of using the game’s *fantastic* built in photo mode to output a really nice high quality image?
DarthofZA
June 6, 2013 at 15:06
Guess you were right about them seeing it 🙂
Khulani Ndlovu
June 6, 2013 at 14:48
Great advertorial platform & strategy, 😉
Gareth L
June 6, 2013 at 14:52
It’s just that it’s so very very bad. Could they not take a few minutes to check their copy and formatting? I don’t care whether they used InDesign or Powerpoint, the whole thing is sloppy.
The vehicle branding isn’t too bad, but the rest of the “advert”… yeesh.
ElimiNathan
June 6, 2013 at 14:53
I see this more of an advert for Forza and not the finance company lol!
Admiral Chief Commander
June 6, 2013 at 15:20
POLO FTW!!!
TiMsTeR1033
June 6, 2013 at 16:40
nice use of forza 4 but seriously Id do their graphic design work for free! Its that bad!