Motorsport is an emerging esport around the world. It’s one of those genres which can be closely tied to its large fanbase of casual-competitive gamers, and that’s exactly what McLaren has done with their World’s Fastest Gamer Competition which is reaching its final stages of the competition. Atop their first major esports competition, McLaren have now become the first major motor manufacturer to add their very own Director of Esports – Ben Payne.
Image courtesy of McLaren
Ben Payne is no stranger to gaming and esports. He comes from Microsoft, being their “third party marketing, partnerships and events manager for XBOX EMEA, and worked on global campaigns for Windows.” Prior to Microsoft, Payne worked for Sega, 2K Games and Future.
I’m delighted to be joining McLaren as director of esports during the climax of this year’s prestigious World’s Fastest Gamer contest. It’s undoubtedly an exciting time to be joining the organisation, and I’m looking forward to helping the McLaren brand grow and develop through its esports and gaming proposition.
Payne will be responsible for every esports at McLaren. His work will include execution and progression of all esports ventures in the company, which is pretty self-explanatory.
The World’s Fastest Gamer is one of the latest competitions in the recent Sim Racing craze which puts gamers in one of those fancy Logitech (or other variants) racing chairs and puts them in the driver’s seat of some of the fastest cars they wouldn’t dare take to the track in real-life. Like FIFA, it’s a great esport to further bring together fans of different industries around the world.
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Last Updated: November 13, 2017
