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Microsoft is spending more than Sony on TV ads…

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TVSPORTS

…and getting less out of it. Because people still watch TV for some reason, people still use the medium as an advertising platform – and they spend a rather whopping amount of money doing so. According to TV ad-tracking company iSpot.TV,  Microsoft has spent more than $47 million for Xbox One ads on television this year, as opposed to Sony’s $30 million. With that money, Microsoft has seen 5,000 commercials air, while Sony has had around 3000. That extra exposure must be doing Microsoft some good, right? Not really.

Let’s start with where they’re advertising. These are the shows that Microsoft is putting its money in to, in TV advertising from Jan 1 to October 21 this year.

  1. NFL Football
  2. 2014 FIFA World Cup
  3. Talking Dead
  4. MLB Baseball
  5. Family Guy

The PlayStation 4 list is rather similar.

  1. NFL Football
  2. Sportscenter
  3. Fox Sports Live
  4. Family Guy
  5. WWE Monday Night Raw

iSpot doesn’t only track how many ads were commissioned or how many times they aired, but also the effective action taken from them, and using some sort of statistical wizardry my brain couldn’t even begin to comprehend, have found that Sony’s getting its money’s worth for its advertising. Microsoft, however, isn’t. Things like searches, sharing the ads virally, or talking about them on social media count as resultant online actions.

“Since Jan. 1, Sony’s PlayStation 4 ads have resulted in approximately 5.49 million online actions. Microsoft’s Xbox One TV spots only led to around 4.65 million actions.”

Essentially, Microsoft is paying $17 million more, and getting 15 percent less traction from it. Of course, this doesn’t quite paint a whole picture. Sony’s ubiquitous Destiny ads, which were part of a co-operative advertising deal with Activision, haven’t been counted in this at all.

SPORTS! SPORTS TV, TV, TV, TV, SPORTS, Call of Duty, SPORTS, TV!

Last Updated: October 28, 2014

26 Comments

  1. Alien Emperor Trevor

    October 28, 2014 at 13:08

    When I read that last line I was sure OVG had written the article. OVGeoff.

    Reply

    • RinceThis

      October 28, 2014 at 13:11

      My gods can you imagine the two combined? 0_O

      Reply

      • Skyblue

        October 28, 2014 at 13:12

        Raging Asians are THE SHIT!

        Reply

        • OVG

          October 28, 2014 at 14:06

          Whith Ginger Whinger Hair 🙂

          Reply

      • Alien Emperor Trevor

        October 28, 2014 at 13:15

        BLLLLLLLLLLLLLLLLM?

        Reply

  2. Skyblue

    October 28, 2014 at 13:14

    Wouldn’t the larger install base of the PS4 also be relevant to the fact that Sony had more “online actions” due to there just being more PS4 owners?

    Anyway, I don’t give a kak, just finished installing Civ BE, bye bye life.

    UGH, nm, another hour for an update. Fuck modern era gaming.

    Reply

  3. Ryanza

    October 28, 2014 at 13:21

    Microsoft advertising Xbox One when Talking Dead airs. Talk about a dead console. lol. Isn’t it ironic. Don’t you think.

    Reply

  4. Ryanza

    October 28, 2014 at 13:36

    Sony advertising PS4 during WWE is really smart. Now that’s a show that all damn ages watch. I’m still surprised when people who are not children, still watch and follow WWE.

    http://www.memegene.net/media/created/09t2h9.jpg

    Reply

    • Skyblue

      October 28, 2014 at 13:41

      The Banana is gonna get you man…

      Reply

    • Rainman

      October 28, 2014 at 13:44

      Men need soapies too.

      Reply

      • Hammersteyn

        October 28, 2014 at 13:45

        I do love my soapies

        Reply

  5. Hammersteyn

    October 28, 2014 at 13:42

    The youtube link above has been seen more than their advertisements I bet.

    Reply

  6. OVG

    October 28, 2014 at 13:49

    I was in the UK for 2 weeks in August. This advert came on everyday.

    Reply

  7. Sir Rants A Lot Llew

    October 28, 2014 at 14:01

    TV TV TV TV TV TV TV TV TV TV TV

    Reply

    • OVG

      October 28, 2014 at 14:07

      Too soon man.

      SPORTS SPORTS SPORTS SPORTS

      Reply

      • Sir Rants A Lot Llew

        October 28, 2014 at 14:22

        Sports!!!!

        Reply

        • OVG

          October 28, 2014 at 14:27

          COD DOG!!! Based on a real life action NAVY seal dog. Bitch.

          Reply

          • Sir Rants A Lot Llew

            October 28, 2014 at 14:34

            swimming fish!!!

          • OVG

            October 28, 2014 at 14:37

            THOSE FISH BLEW MY MIND MAN.
            They even had their own A. MUTHER FUNKING I.

          • Sir Rants A Lot Llew

            October 28, 2014 at 14:41

            I KNOW RIGHT!!!!!

          • Alien Emperor Trevor

            October 28, 2014 at 14:45

            I wonder if they had smartfish in their water coolers.

  8. HisDivineOrder

    October 28, 2014 at 14:55

    The problem are not the ads. The problem is the Xbox One.

    It refuses to acknowledge its true fate, it’s true name, and true way forward:

    XBONE.

    This is the name it must embrace before success can be had. This and a redesign that shrinks the console from its lofty Sony Betamax 80’s faux design ethos to something a LOT smaller and still silent.

    Microsoft XBONE: Now 50% smaller than the Xbox One and priced so low anyone can enjoy it at under $300 ($299.99)! We’ve bundled the XBONE with a boom mic to give you 99% of what you enjoy about Kinect without the expense of a camera you rarely used! Each XBONE comes with a digital coupon code to download a free game when you get home (Choose from Sunset Overdrive, Killer Instinct Seasons 1 & 2 Ultra Edition, the Ryse+Forza 5 Pack, the Dead Rising 3 + Ryse Pack, or Halo Master Chief Collection).

    No more will we deny the branding you gave us for free! XBONE is now proudly stenciled along the side of the newly reduced version of the latest Xbox.

    XBONE: LET YER E-PEEN FLOW!

    Reply

    • OVG

      October 28, 2014 at 16:59

      The negative backlash that started the small snow ball to grow into the size that is now was when they revealed the arrogant name XBONE.

      INFINITY is what the gamers wanted. It not only went with the Windows 8 logo but also the flagship of HALO.

      NOOOOooooooo we are going to confuse the fcuk out of everybody by calling it the ONE.

      Even a Monkey knows that 4 is better than one.

      Then the name Bone was created and it stuck.

      I have watched what should have been huge excitement as a 360 owner from the NEW REVEAL to nothing but negative SHIT as it stands today. The list is to long.

      #DEALWITHIT was the starter.

      Reply

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