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Microsoft to show its gaming focus at E3

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Spencer

We’ve already talked about Phil spencer being appointed the head of Microsoft’s Xbox division, which we think could be quite a good thing for the company. As the most games-centric guy on staff, he could be just the guy to turn Xbox’s faltering image around. The newly promoted Spencer has said that games are his focus, and that this year’s E3 wll be Microsoft’s best in a long, long time.

"With me you’re going to get a focus on gaming first and a best platform to play games on," Spencer told Polygon. "It’s not a focus we ever lost but it’s one I’ll be accentuating at Microsoft. It’s really going to be a gaming-led focus with Xbox and my new role allows us to execute on that."

While Microsoft’s focus on the living room isn’t going away, spencer say’s he’s been listening to consumers, and what they want most is games.

"I see the conversation focusing more on the games: what new IP we are investing in, what’s going on in Japan, what are we doing with Halo," Spencer said. "It’s my job to make sure the best content shows up there… maybe a mix of things we’re bringing back from the past, like Killer Instinct, which was very successful, as well as new IPs, like Quantum Break, Sunset Overdrive and other things we haven’t announced yet.

Spencer said that the most requested game happens to be Shenmue, SEGA’s unfinished Dreamcast game – something he’s calling "The big Shenmue contingency." If Microsoft does finish up Shenmue, they could turn the tide. that would be some pretty ultimate gamer wish fulfilment

Spencer promises that Microsoft has "the best lineup of content in a long time" planned for this year’s E3, with more on the way for the Xbox brand.

Xbox seems to be in the right hands, and Spencer certainly exudes that far more than Don “the Jacket” Mattrick ever did. While Sony’s PlayStation 4 is the console darling right now, the generation has only just begun.

Last Updated: April 1, 2014

38 Comments

  1. Admiral Chief Railjack

    April 1, 2014 at 15:03

    • oVg deprived

      April 1, 2014 at 15:05

      not tv tv tv tv tv tv sports sports sports sports watercoolers?

      ITS ALL LIES

      Reply

      • ToshZA

        April 1, 2014 at 15:17

        LOL

        Reply

      • Alien Emperor Trevor

        April 1, 2014 at 15:18

        In Skype no one can hear you scream. Oh wait, they can. Never mind.

        Reply

        • oVg Errorist

          April 1, 2014 at 15:24

          BING

          Reply

      • Rince

        April 1, 2014 at 15:40

        Anybody? TV TV TV

        Reply

      • N2O1990

        April 14, 2014 at 13:21

        Last year’s E3 were all about games,are you living in different timeline?

        Reply

        • oVg Errorist

          April 15, 2014 at 10:30

          I forgot they did a 180. My error.

          Reply

  2. Umar Leonhart

    April 1, 2014 at 15:10

    Shenmue on Xbox 1 would seriously and I mean SERIOUSLY change the game forever

    Reply

    • Admiral Chief Railjack

      April 1, 2014 at 15:11

      Do you BELIEB that?

      Reply

      • Umar Leonhart

        April 1, 2014 at 15:12

        I belieb that with all my heart. Justin knows whats up

        Reply

      • Rince

        April 1, 2014 at 15:40

        Tehehehehehe

        Reply

    • oVg Errorist

      April 1, 2014 at 15:24

      Lost Odyssey 2

      Reply

      • Umar Leonhart

        April 1, 2014 at 15:25

        DUUUUDE, And they’re in talks with Sakaguchi as well. Seriously if it is LO and Shenmue, I don’t care if I lose all my friends lol I will get a 1

        Reply

    • Ocelotty1

      April 2, 2014 at 07:00

      No, Shamu on the XBox 1 would changed the game forever (For fans of cetaceans anyway)

      Reply

      • Half-Minute Hero [Umar]

        April 2, 2014 at 07:15

        Whale game?

        Reply

  3. FoxOneZA

    April 1, 2014 at 15:12

    Phil is just a bot that has his presentations downloaded to him via NFC during the pre-show wind-up process.

    Reply

    • Zohak Diaz

      April 1, 2014 at 16:01

      LOL

      Reply

  4. Jedi JJ

    April 1, 2014 at 15:18

    They’ve lost their gaming focus long ago.

    Reply

  5. Alien Emperor Trevor

    April 1, 2014 at 15:19

    What is a Shenmue, precious?

    Reply

    • Jedi JJ

      April 1, 2014 at 15:19

      Some kind of female mule as far as I know.

      Reply

      • Mossel

        April 1, 2014 at 15:44

        I can confirm this. Majestic creatures.

        Reply

        • Jedi JJ

          April 1, 2014 at 16:03

          See people? All you need to do is believe.

          Reply

    • Umar Leonhart

      April 1, 2014 at 15:19

      A game changer

      Reply

      • Alien Emperor Trevor

        April 1, 2014 at 15:20

        Like the Xbox One? trollol

        Reply

        • Umar Leonhart

          April 1, 2014 at 15:21

          Shenmue is legend
          But yes. It changed games into tv tv tv tv tv tv tv Halo tv tv tv tv.
          ary

          Reply

    • Zohak Diaz

      April 1, 2014 at 15:59

      The one responsible for the annihilation of POS 4

      Reply

      • You are flat out wrong

        April 1, 2014 at 17:36

        Last I checked, it was the Sh*tbox Done being ground into the dirt, Zohan. 🙂

        Reply

        • Zohak Diaz

          April 1, 2014 at 19:53

          See u at E3

          Reply

          • You are flat out wrong

            April 2, 2014 at 06:10

            “Wait for E3!” “Wait for Gamescom!” “Wait for TGS!” The Xbot mantra. Don’t worry, in the meantime Phil Spencer can tease games he won’t deliver!

          • Brady miaau

            April 2, 2014 at 09:29

            yeah, I think I had a girlfiend like that once

  6. Rince

    April 1, 2014 at 15:39

    • VampyreSquirrel

      April 1, 2014 at 16:04

      More speed and he would have landed that… would’ve been epic

      Reply

    • Skyblue

      April 2, 2014 at 19:19

      Ooooh I loooove me some Nitro Circus!

      Reply

  7. Jim Lenoir (Banana Jim)

    April 1, 2014 at 16:23

    Hahahaha I got my Phils mixed up. Phil Spencer is not Phil Harrison. To be honest, since it’s not Agent Phil taking the top job but rather “Kinect and Always Online” Phil, I honestly don’t see anything changing at Microsoft. They’re not turning over a new leaf, merely getting a new paintjob in the hopes of appealing to those poor fence-sitting sods (who to this day, are hoping that the xbone is less of a dildo and more of a bag of Doritos)…

    Reply

  8. Jim Lenoir (Banana Jim)

    April 1, 2014 at 16:24

    If Peggle can’t save the Boner, can Kinect Phil save it?

    Reply

  9. Rikus

    April 1, 2014 at 16:29

    April fools?

    Reply

  10. Jonah Cash

    April 1, 2014 at 16:41

    You are more than a year too late to win the people over you screwed in that time!! ie: ME!!! Won’t buy a BONE because you didn’t think I was important enough to market your stupid console to!! PS4 for me thanks, and I am having fun playing games!!

    Reply

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