Sony had their Investor Relations Day, which sounds like an opportunity to eat fancy food and have SCE boss Andrew House give interesting quotes. We found out that PlayStation is dominating in Middle Eastern and German markets, but Sony wants much, much more.
While the Middle East PS4 adoption has been four times that of any previously launched console, and Germany is also showing signs of moving from PC gaming to console, House explained that there are also plans to expand the PlayStation brand in general and PlayStation Plus as well.
Regarding PlayStation Plus, the plans are threefold:
- Strengthening the online multiplayer line-up to drive adoption of the subscription and membership service
- Strengthening the free content delivered to subscribers every month, increasing the value of their subscription package
- Enhancing the community-based features of PlayStation Plus, to make it appealing not just to core gamers, but also to a broader audience
I particularly like that second point. PlayStation Plus has quadrupled in membership since the launch of PS4. While it has one of the highest margins of all the businesses for Sony, House explained that they are committed to offering increasing services, including prioritized access to alpha and beta games.
House explained to investors that the PlayStation ecosystem is the core asset for the Game and Network Services part of Sony, and that the strategy in the mid term is “Bigger, Stronger and Better”.
Sony Computer Entertainment intends to be “bigger” with an increased user base of highly engaged users, to be “stronger” by strengthening the competitive appeal of Sony’s platforms, and “better” in terms of the diversity, the quality and the innovation of the offered services.
Sony Computer Entertainment has adopted the RPPU (Revenue per Paying User) as a metric to measure the business, rather than doing the hardware vs software ratio. This should help them look more holistically at the business, and help them focus on increasing value. House concluded by promising that growth targets will be achieved by increasing profit through the expansion of PlayStation users providing “compelling and cutting-edge” game and network experiences.
I’m glad that Sony is basically using a Daft Punk song to guide their strategy, but it does sound good. At least they want to boost our experiences, not just milk us for more money. Obviously they want more of our money, but at least they’re being clever in how they will go about doing it.
Last Updated: November 25, 2014
Alien Emperor Trevor
November 25, 2014 at 10:36
We can rebuild him, we have the technology. Why am I picturing a PS4 wearing a red track suit?
Admiral Chief Wang
November 25, 2014 at 10:36
Hahaha
Admiral Chief Wang
November 25, 2014 at 10:36
Lol that header
Corrie
November 25, 2014 at 10:45
I guess they’re up all night to get lucky?
Rags
November 25, 2014 at 10:59
Grinding away for some loot drop?
Corrie
November 25, 2014 at 11:11
Think they’re hoping for a new legendary head skin thing…….yeah okay I don’t play destiny…….
Alien Emperor Trevor
November 25, 2014 at 10:59
Well they’re not up all night playing Driveclub.
Corrie
November 25, 2014 at 11:12
Eh you never know could be waiting to find a match, now that’s lucky
Admiral Chief Wang
November 25, 2014 at 11:05
Hahaha
HairyEwok
November 25, 2014 at 10:37
Work It harder, Make it better, do it faster, makes Sony stronger.
Hammersteyn
November 25, 2014 at 10:41
Revenue per Paying User? Well that makes me a major shareholder
FoxOneZA
November 25, 2014 at 10:48
Because…
Hammersteyn
November 25, 2014 at 11:00
It would seem so.
FoxOneZA
November 25, 2014 at 11:42
For a limited time only.
L337J1MB0B
November 25, 2014 at 11:59
How’s all dem Haloz multiplayer pew pew going for you?
FoxOneZA
November 25, 2014 at 12:45
I can tell you if you are sponsoring a copy.
Kensei Seraph No DA:I spoilers
November 25, 2014 at 11:05
So they’ll force more games to have multiplayer only available if you pay the blackmail fees?
HvR
November 25, 2014 at 11:23
BUY IT
http://stream1.gifsoup.com/view/54438/technologic-o.gif
Sony turning into microsoft
November 25, 2014 at 20:31
i thought ps4 is not like xbox, where u dont pay and play, now they are just like microsoft, ripping people off.
RinceThis
November 25, 2014 at 11:17
More only online experiences. OvG will love this…
FoxOneZA
November 25, 2014 at 11:43
Sounds like a form of DRM -_-
RinceThis
November 25, 2014 at 11:46
LOL
FoxOneZA
November 25, 2014 at 11:55
If we are getting games this cheap then I have no problem with Online http://www.thedealbreaker.co.za/2014/11/25/many-xbox-360-titles-on-sale-at-the-xbox-games-store-up-to-80-off-and-starting-from-r25-xbl-downloads/
Seriously, I see no need to upgrade just yet after looking at that list of titles on offer.