Home Gaming PlayStation to be “Bigger, Stronger and Better”

PlayStation to be “Bigger, Stronger and Better”

2 min read
23

Harder better faster stronger

Sony had their Investor Relations Day, which sounds like an opportunity to eat fancy food and have SCE boss Andrew House give interesting quotes. We found out that PlayStation is dominating in Middle Eastern and German markets, but Sony wants much, much more.

While the Middle East PS4 adoption has been four times that of any previously launched console, and Germany is also showing signs of moving from PC gaming to console, House explained that there are also plans to expand the PlayStation brand in general and PlayStation Plus as well.

Regarding PlayStation Plus, the plans are threefold:

  • Strengthening the online multiplayer line-up to drive adoption of the subscription and membership service
  • Strengthening the free content delivered to subscribers every month, increasing the value of their subscription package
  • Enhancing the community-based features of PlayStation Plus, to make it appealing not just to core gamers, but also to a broader audience

I particularly like that second point. PlayStation Plus has quadrupled in membership since the launch of PS4. While it has one of the highest margins of all the businesses for Sony, House explained that they are committed to offering increasing services, including prioritized access to alpha and beta games.

House explained to investors that the PlayStation ecosystem is the core asset for the Game and Network Services part of Sony, and that the strategy in the mid term is “Bigger, Stronger and Better”.

Sony Computer Entertainment intends to be “bigger” with an increased user base of highly engaged users, to be “stronger” by strengthening the competitive appeal of Sony’s platforms, and “better” in terms of the diversity, the quality and the innovation of the offered services.

Sony Computer Entertainment has adopted the RPPU (Revenue per Paying User) as a metric to measure the business, rather than doing the hardware vs software ratio. This should help them look more holistically at the business, and help them focus on increasing value. House concluded by promising that growth targets will be achieved by increasing profit through the expansion of PlayStation users providing “compelling and cutting-edge” game and network experiences.

I’m glad that Sony is basically using a Daft Punk song to guide their strategy, but it does sound good. At least they want to boost our experiences, not just milk us for more money. Obviously they want more of our money, but at least they’re being clever in how they will go about doing it.

Last Updated: November 25, 2014

23 Comments

  1. Alien Emperor Trevor

    November 25, 2014 at 10:36

    We can rebuild him, we have the technology. Why am I picturing a PS4 wearing a red track suit?

    Reply

    • Admiral Chief Wang

      November 25, 2014 at 10:36

      Hahaha

      Reply

  2. Admiral Chief Wang

    November 25, 2014 at 10:36

    Lol that header

    Reply

    • Corrie

      November 25, 2014 at 10:45

      I guess they’re up all night to get lucky?

      Reply

      • Rags

        November 25, 2014 at 10:59

        Grinding away for some loot drop?

        Reply

        • Corrie

          November 25, 2014 at 11:11

          Think they’re hoping for a new legendary head skin thing…….yeah okay I don’t play destiny…….

          Reply

      • Alien Emperor Trevor

        November 25, 2014 at 10:59

        Well they’re not up all night playing Driveclub.

        Reply

        • Corrie

          November 25, 2014 at 11:12

          Eh you never know could be waiting to find a match, now that’s lucky

          Reply

      • Admiral Chief Wang

        November 25, 2014 at 11:05

        Hahaha

        Reply

  3. HairyEwok

    November 25, 2014 at 10:37

    Work It harder, Make it better, do it faster, makes Sony stronger.

    Reply

  4. Hammersteyn

    November 25, 2014 at 10:41

    Revenue per Paying User? Well that makes me a major shareholder

    Reply

  5. FoxOneZA

    November 25, 2014 at 10:48

    Because…

    Reply

    • Hammersteyn

      November 25, 2014 at 11:00

      It would seem so.

      Reply

      • FoxOneZA

        November 25, 2014 at 11:42

        For a limited time only.

        Reply

    • L337J1MB0B

      November 25, 2014 at 11:59

      How’s all dem Haloz multiplayer pew pew going for you?

      Reply

      • FoxOneZA

        November 25, 2014 at 12:45

        I can tell you if you are sponsoring a copy.

        Reply

  6. Kensei Seraph No DA:I spoilers

    November 25, 2014 at 11:05

    So they’ll force more games to have multiplayer only available if you pay the blackmail fees?

    Reply

  7. RinceThis

    November 25, 2014 at 11:17

    More only online experiences. OvG will love this…

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Uncharted Movie Passes $100 Million – Sony set to Make a Franchise

After 14 years Sony finally released the Uncharted movie to medium reception. The movie ha…