Sales of the P(eni)S Vita haven’t been too great, even in the traditionally hand-held market of Japan (there’s a joke there, but I’m not even touching it). What better way to turn things around than to make a new ad for the unit that includes boys engaging in locker room comparison?
Here is the latest ad out of PlayStation Japan:
For the non-video viewers among you, the ad is the same joke reimagined for about a minute. One boy drops his towel, leading to gasps and pointing from another young man. Is he amazing at the sheer size of the strapping youth’s endowment? No! There’s a PS Vita in the kid’s hand that is just oh so incredible.
I love advertising like this – it’s just silly and fun and isn’t taking itself too seriously. Besides, that’s all that handheld toys are, right? It’s all just a competition to see who has the biggest joystick coolest stuff. Why not play on that side of things?
Would an ad like this sway you towards buying a PS Vita? I think they’re cool devices, but I’ve yet to see a compelling reason to get one… other than making people jealous, I guess. I adore my 3DS, but even that device doesn’t get used as much as it should – would the PS Vita end up another forgotten toy, left to gather dust on my nightstand? Also, once we start comparing portable gaming devices to a penis, this entire article takes on far too many double entendres.
Last Updated: July 22, 2014
CAE9872
July 22, 2014 at 17:11
I think it would be a hit with a demographic if it had rumble!
Hammersteyn
July 22, 2014 at 17:37
Ahahaha it’s funny because he’s big in Japan
ToshZA
July 22, 2014 at 17:50
Asians. Proof that size doesn’t count.
Sir Rants A Lot Llew
July 22, 2014 at 17:52
Seriously Japan? What the actual….. WOOOOOAAAAAAHHHHHHH!!!!
HAI!!!!!!!!
Sir Rants A Lot Llew
July 22, 2014 at 17:53
Zoe, that google search for your “header” image must have been really interesting
Sir Rants A Lot Llew
July 22, 2014 at 17:58
I’ll just leave this here then:
http://d3dsacqprgcsqh.cloudfront.net/photo/a09Aqon_460sa_v1.gif
Spaffy
July 23, 2014 at 09:05
Please, you should see what my wife can do with her mouth…
Pieter Smal
July 22, 2014 at 19:03
Lolz!
Lastlight
July 23, 2014 at 18:55
I have a new wallpaper….
nonscpo
July 23, 2014 at 21:48
OMFG!