Home Gaming Sony are going full hog with dashboard advertising

Sony are going full hog with dashboard advertising

2 min read
28

We’ve posted a few articles this year stating that Sony are going to be showing more adverts on the PlayStation 4 UI and generally we get shot down for implying that. Well I hate to be the bearer of bad news, even though I love being right, but PlayStation are getting into selling advertising in a big way.

A newly registered domain, www.psnadvertising.com currently redirects to a different site that showcases all the advertising opportunities the PlayStation 4 is going to offer… and there are quite a few

Whats New Banner

whatsnew

Flash allowed up to 1.5 Mb and 28 seconds. Can take up to 8Mb system memory or even worse it can be a video that has a maximum file size of 100Mb. That’s 100Mb you would need to download.

Notice the strategic placing in between all the new games and that this will be shown to every single person who turns their PlayStation on.

In Banner Video

inbannervideo

While scrolling through the games list you may soon come across a banner video or image that is a paid for advertising placement. The video apparently has no maximum length but can only be up to 30fps and have 2 channel audio.. weird restrictions.

Category Roadblock

categoryroadblock

Now things start getting hinky with the announcement of roadblock ads. This special ad will stop you when entering the category section and rebrand the entire background for the category and place an image or video as the first option in the category.

The available locations for these adverts are Coming Soon, Full Games, On Sales Now, PS4 Preview, Free to Play and the Extras categories.

Premium Roadblock

premiumroadblock

Moving on from the normal roadblock ad is the premium roadblock which can be placed on the more important categories and will take up virtually the entire screen with your images or video. This position allows video streaming as well.

Branded Destination

brandeddestination

Now this is the sort of advertising I actually like, companies such as Ubisoft or Activision can pay Sony to get an branded destination added to the system where you can go into a mini site of sorts and find out all about the game on offer, see trailers and purchase them.. that’s handy

The other three options don’t bug me either, you can buy billboard space in PlayStation Home, which unfortunately hasn’t died, or you can buy advertising on the internet browser home page and sell custom XMB themes which again is something some fans like.

So now that the size of the PSN advertising plans are do you still not mind them knowing that they will still be there if you are a PSN+ member or not?

Last Updated: December 3, 2013

28 Comments

  1. Spathi

    December 3, 2013 at 12:03

    Gaming related advertising doesn’t bother me, as long as there are no pop-ups forcing me to go through the advertisements before I can continue. And no, Pizza Hut and Mountain Dew is not gaming related.

    Reply

    • GrowaPair

      December 3, 2013 at 12:20

      But Taco Bell is gaming related? HYPOCRITE!

      Reply

      • Spathi

        December 3, 2013 at 12:20

        Doos

        Edit: FYI – I’m not defending Sony. I don’t have a PS4 so there is no way I will try to defend them without knowing what exactly the advertisements will entail. I was speaking in general. And no, Taco Bell is not gaming related.

        Reply

        • GrowaPair

          December 3, 2013 at 12:26

          * Does?
          HYPOCRITE HIPSTER

          Reply

          • Jonah Cash

            December 3, 2013 at 12:28

            Yes you does be a do*s!!! See I helped you!!

    • Ottokie

      December 3, 2013 at 12:20

      Agreed it does not bother me aswell…even less when there is a “75% off” banner with it, PS+ has been good to me

      Reply

  2. Hammersteyn

    December 3, 2013 at 12:04

    All those PS+ games, they need to make some revenue back I guess.

    Reply

  3. Kensei Seraph

    December 3, 2013 at 12:15

    I don’t like that it will sometimes try to download a video advert thus slowing my overall browsing experience, but other than that it doesn’t bother me much.

    Reply

  4. GrowaPair

    December 3, 2013 at 12:16

    WHA HA HA! Just look at them, coming on here justifying this all of a sudden when the very same drones were crucifying MS for doing this!! All a bunch of hypocrites!! What? Sony got your balls too??

    Reply

    • Mike

      December 3, 2013 at 12:23

      “What? Sony got your balls too??”
      Yes, it’s all part of the PS+ package. They will fondle and play with your balls for you.

      Reply

      • RyseandRepeat

        December 3, 2013 at 12:44

        I thought that was MS because you are too busy waving your hands in the air? 🙂

        Reply

    • Jonah Cash

      December 3, 2013 at 12:25

      Uhm, no not justifying it…. Just realising that this is how the world works now is not justification!! Advertising has moved into the game space because they have finally found out that not all gamers are 12 and that gaming isn’t a hobby for “less fortunate” people but most likely for people with some cash…. So advertising is something we will have to live with, doesn’t mean I have to be happy about it!!!

      Reply

      • Jonah Cash

        December 3, 2013 at 12:27

        And to be fair all of the above are gaming related adds which is better than us seeing Scooters or Debonairs on there!!

        Reply

        • GrowaPair

          December 3, 2013 at 12:31

          You haven’t seen the Axe, Taco Bell or Pepsi ads????

          Reply

          • Spathi

            December 3, 2013 at 12:33

            What account do you have? – Which country?

          • Hammersteyn

            December 3, 2013 at 12:41

            Don’t waste your breath. Obvious troll is obvious.

          • Jonah Cash

            December 3, 2013 at 12:41

            On what console? On my PS3 or my Xbox 360? No I haven’t seen any adds on both of them!! I don’t think people in SA really care about adds in our gaming!!!

          • Spathi

            December 3, 2013 at 12:42

            Me neither. Yeah for SA!

    • Hammersteyn

      December 3, 2013 at 12:34

      Not justifying anything. As long as they keep PS+ games coming every month like Grid 2 this month I’m happy.

      Reply

  5. Jonah Cash

    December 3, 2013 at 12:22

    If it downloads things while I am trying to browse through the menu’s I will be less than happy…. Will make me unplug it from the internet until I have loaded Fifa….

    Reply

  6. FoxOneZA

    December 3, 2013 at 12:27

    Just Adblock the large ones…oh wait 😛

    Reply

  7. Umar Seeker of Truth

    December 3, 2013 at 12:29

    Meh I don’t like adverts in gaming in any shape or form. Kinda sux

    Reply

  8. Anon A Mouse

    December 3, 2013 at 12:40

    Still don’t mind because 1) Don’t have a PS4 and 2) Don’t do online therefore no PS account.

    Reply

  9. MacDoodle

    December 3, 2013 at 12:48

    The best part is the use of my bandwidth for unwanted ads

    Reply

  10. TiMsTeR1033

    December 3, 2013 at 12:56

    Bloody hell, I have a crazy day at work and see Sony pulling a Ms on us, gamers are turning gay, and Gta content creator only leaked! what is this world becoming!!

    Reply

  11. eggham

    December 3, 2013 at 13:20

    better than xbox none

    Reply

  12. JustAnotherGamer

    December 3, 2013 at 13:49

    Stay classy Lazygamer

    Reply

  13. Brian Murphy

    December 3, 2013 at 20:43

    Well that’s too bad, don’t let going right go to your head Gavin though, doesn’t happen very often (looks at the Forza 5 microtransactions article, and the incorrect assumptions made about GT6).

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Facebook is adding VR ads to Oculus Quest apps, podcasts on its main hub

Facebook is bringing its elaborate advertising network to the Oculus platform while also a…