Sony gets cocky ahead of PS4 reveal

2 min read


We, like pretty much everyone else in the industry, are about 97 and a half per cent convinced that Sony will begin showcasing its brand new, next generation console hardware next week. The company’s hosting a “Future of PlayStation” event next week, where it’s presumed it’ll officially be kicking off the next-gen war. Unofficially, the company’s already put on its gloves and taken a few deft jabs at the competition.

If you’ve been to any Google Ads enabled sites, you may have already seen Sony’s new marketing company at work, taking potshots at the 360 and the Wii.

The ever loveable chaps from NeoGaf have put a few of them together, supported as always by hilarious animated gifs – and the whole thread is a worth a look. Here though, are some of the ads you might see leading up to the reveal.



If you don;t ride the slow short bus to school, you’ll immediately recognise the first one as a jab against Microsoft’s “Jump In” campaign, while the latter one takes aim at the Kinect and Microsoft’s focus on casual experiences.

It’s mild stuff so far – but it’s cocky, and a taste of the immature, self-assured and arrogant stuff we expect  from everyone at the beginning of each console generation.

Read  Video games this week – Beat your meat with some Switch Ports

The madness is coming. I can’t wait.

Last Updated: February 15, 2013

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • AndriyP

    Sigh kids

  • Sir Rants-a-Lot Llew

    Darnit! She beat me to the popcorn.

  • OVG

    Whats up with all the best headers this week? Are the LG staff getting commission on the best header WIN of the week?

    • Admiral Chief Erwin

      Ag, you just want her to much on something else of yours…

      • OVG

        She still need to get halfway down into the bowl. SURPRISE!!!!

        • Sir Captain Rincethis

          Shame, halfway? Trololol!

          • OVG

            fcuker :p

          • Admiral Chief Erwin

            WAHAHAHAHAHAHAHAHA a winnar is you

          • Sir Captain Rincethis

            Why thank you sir. However, I fear this is a short-live celebration. OVG will be over tomorrow, and if 2 weeks ago was anything to go by, he’s going to ground and pound my head in UFC.

        • Banana Jim

          She’s chewing the air like there’s no tomorrow….

  • Deon Steyn

    It’s not cocky to say yoga isn’t gaming. It’s a fact.

  • The Lying Dutchman

    “slow bus” should be “short bus”. “slow bus” is a reqular bus that is moving very slow. “short bus” is a kind of bus used to transport “special needs” kids to special education schools in the US of A. Therefore, I rather get on the slow bus than the short bus.

    Dutchman signing off.

    • Deon Steyn

      “Dutchman signing off”?I hope this is not a start of a trend where every comment ends with [Insert Name] signing off on LG

      • Eric Viljoen

        I hope not.

        Back to the studio

        Eric signing off

        • Deon Steyn

          O well.

          Deon signing off

          • Admiral Chief Erwin

            Did the Admiral miss something here?

        • Sir Captain Rincethis


          • Banana Jim

            Banana signing off!!

        • LOUD NOISES

    • OVG

      They would get sued by the retards if they said short bus. Good PR :p

    • Fixdederp

    • JayDiCee

      Wasn’t it the Magic School bus?

  • I bet somewhere, some dude is really proud of this amazing piece of marketing…

    • Sir Captain Rincethis

      Yeah, I just hope that somewhere is in a dark, dank, deep hole 😉

  • OVG

    Good marketing, they are bringing themselves down to our level, SONY are gunning for it.
    Explains why they fired the last PR team.

    • Sir Captain Rincethis

      And what a good plan that was, just 2 years too late. They better hope this next-gen console sells like hot cakes because they need the money. Problem is that they are going to be selling at a loss for the foreseeable future, all new hardware manufactures do at the beginning. Welcome back OVG! It’s been quiet without you here!

      • OVG

        They released me from the Mental Institute this morning, I was in the Aliens videogame witness rehab programme wing. I have a sudden craving to watch a Barny and Friends episode all of a sudden.

        • Admiral Chief Erwin

          Nurse, slap him with a wet fish!

          • OVG

            Sounds like a line from Duke Nuk…….noooooooooooo Where did I place that number again. Barny and friends Barny and Friends Barny and… lalalalalalalalalal

          • I think blue Bananas and diamonds make a nice pudding mixture in a shoe, tie the laces and turn the tap. I bet apples taste like paper when baked with flour. but you know what, i really think that you shouldn’t eat that, fleas are dangerous when given enough vitamins

          • OVG

            Sounds like one of the Beatles wrote those lines after a secret lunch break :p

          • well I was on a secret break, and by secret break I mean smoking weed, and by smoking weed I mean having toast and fish paste, and by fish paste I mean peanut butter, caant afford no fish paste because I wasted money on Aliens, U went mad, I went broke…such is life my friend

          • OVG

            So let me get this straight, the people who made Duke Nukem also made that steaming pile of shit while SEGA sat on their thumbs.

            Im extra pissed because we are the ones that do our research yet we let it slip.

            FAIL. TROLL +1 to GEARBOX 🙁

            now where is my fish paste muffin?

          • It’s all a huge mess…let’s not be hard on ourselves…we are but mortals. and all we can do is eat fish paste…gearbox has been added as another company I Don’t trust

          • OVG
        • Sir Captain Rincethis

          Barny and Friends, that is okay. Did they use the new brain therapy on you? I believe they strap you to a chair and place a headset on you. They then play 2 different Justin Beiber tunes, one in each ear, until you bleed rasberry jam.

        • JayDiCee

          Barney is a dinosaur from your imagination

          And when he’s tall

          He’s what you’d call a dinosaur sensation

          Barney’s friends are big and small

          They come from lots of places

          After school they meet to play

          And sing with happy faces

          Barney shows us lots of things

          Like how to play pretend

          ABC’s, and 123’s

          And how to be a friend

          Barney comes to play with me

          Whenever I may need him

          Barney can be your friend too

          If you just make-believe him!

          • Sir Captain Rincethis

            Hahahaha! I am going to have OVG singing this tomorrow while he is being murdered in Halo universe, damn you, DAMN YOU!

          • I never knew the Barney lyrics till now. The only Barney song I know is a parody.

            I hate you, you hate me,
            Lets get together and kill Barney.

            With a baseball bat a 4 X 4
            No more purple dinosaur…

          • OVG

            Yip, thats what the boys at Gearbox said during the Aliens press conference.

  • Jacques Jooste

    How dare they! come on we will show them Cocky

  • DarthofZA

    I don’t know why I expected Sony to NOT be arrogant and cocky like they were at the start of the PS3. Thought they would of learnt from their mistakes…

    • Sir Captain Rincethis

      Agreed, not sure how a company that has bleed more money than god himself can be cocky…

      • Kazify

        So yesterday a MS exec comes out to troll and says the PS3 sucks compared to Xbox as a entertainment hub and says the 20 FEB event will not reach anyone important and it’s all cool. Today Sony starts marketing the PS4 with a few friendly marketing jibes that a separate ad agency came up with and suddenly they are cocky and arrogant? Hypocrites much??? Where were the sensationalist headlines yesterday? Why don’t both of you go back to your bridge trolls. The PS4 hasn’t even been shown yet and the viral marketing trolls are out in force. I can’t wait to see the FUD MS will spread into your sieve little brains post 2 FEB. Should be good for a laugh or two.

        • Sir Captain Rincethis

          Firstly Sony IS in a financial pickle, something that your obvious rage is ignoring, and secondly I did not see this trolling by MS. Had I seen it, I would have also thought them to be silly boys, but then they have a RIGHT to be cocky because they are not financially hurting. The only troll, and a RAGE TROLL at that, here is you dear sir.

          • Kazify

            You did not see it? Why not? No sensationalist headlines like this one with sieves like you to pounce on? Feigned ignorance is bliss for trolls right?

          • Sir Captain Rincethis

            The only angry person here is you. And I feel sorry for you, because it’s a Friday and while everyone who is posting here and having a laugh, you are sitting there in a state of frenzy. I think that is really sad. I hope your day gets better, I really do.

          • Sparky

            Raging? Good one! Way to change the subject from your ignorance to my perceived rage. Done talking to you little sieve. Enjoy your friday little troll ! You gave me a few good laughs. Thanks 🙂

          • DarthofZA

            Wow… I didn’t see this trolling by MS either, but even if I did, MS are not in the same situation as Sony are. This generation, MS came out all humble and worked with the community, and they are doing really well financially at the moment. Sony came out all cocky and arrogant, and they have suffered for it (they had a bad PS3 launch and their financials are currently hurting badly). All we did was comment on how it seems Sony are coming accross the same way they did last time round, and it defintely did not serve them well then. Neither of our comments had even an ounce of fanboy bias on either side of the fence. We were not trolling. We were not acting like some 12 year old girl. We were not out of line. You, Kazify (Sparky?) were doing all 3.

          • Sir Captain Rincethis

            Indeed he was. Nothing worse than blind devotion to a company that TAKES YOUR MONEY. It’s idiocy like this that should be wiped out, WITH FIRE!

          • mornelithe

            Nah, it had nothing to do with humility. It was 100% financial clout. They threw a ton of money at the Xbox division, through massive marketing and exclusive buyouts, they literally bought clear advantage in this generation.

            I disagree that Sony’s coming out the same way as the last gen. I think it’s possible that they ‘could’ go that way, but right now, it’s just too early. I mean, we don’t have Sony execcs coming out and encouraging everyone to get second jobs to afford the PS3 (even though….there is some sense in instilling people with the concept of working for your toys).

            Every hardware manufacturer comes out this way, when they release new hardware. Microsoft has their jabs, Sony has theirs, and Nintendo even has theirs. Time will tell if it’s full-blown arrogance, or simply excitement for a new hardware set building.

          • Kazify

            MS is humble? Since when? They are the most monopolistic nickel and diming company in the world. By your logic and Geoff’s it’s arrogant to say jump out of Xbox and into Playstation? So they shouldn’t market it but rather say what IN YOUR OPINION? Jump into our competitors and our console because that’s more humble? lol Great logic there! So first the complaint was that Sony does not advertise but when they do the issue is arrogance and being cocky. You hear that Sony? Rather be humble and advertise on behalf of your competitors so you can stay humble 😆

            What about the Yoga ad? What was wrong with tha?. Everybody dislikescasual Kinect games so Sony are saying none of that shit on PS4…we are prepping for the core gamer! And yet you find something wrong with that kind of thinking or advertising? lol

            FYI the cocky and arrogant ppl that used to work for Sony are all gone now and some of them work for MS by the way. Sony and Nintendo just can’t win with you fanbois. What a shame for gaming when media and fanbois go to such lengths to defend them when they care little about the gamer and their longer term plan being about the entertainment hub. What a shame when before even anything has been revealed about PS4 the fanbois are already trolling to spoil the party. And you call yourselves real gamers? PLEASE!!!

          • Doe

            They’re just M$ fanboys. Make peace with it! They’re ex-PC gamers that migrated to consoles. You get lots of those. And they’ll always kiss ass when it comes to ol’ Bill!

            Heck, they’d probably even diss iPhone for being too expensive, even though it’s WAY more unique than ANYTHING Mircosoft could EVER come up with! Sometimes you have to pay for quality.

            Microsoft’s good at copying. They’ve got the money to drive it. With less money, it would’ve been a completely different story!

            They thrive on monopolies!

          • Doe

            Who care about Sony and their money! As long as they have WAY cooler and WAY more exclusives than Microsoft, no one gives a flying *uck except people like you…

          • Doe

            Cares, sorry

          • Martin Brentnall

            Sony may not be doing as well as Microsoft financially right now, but Sony is very well positioned for the next generation.

            Sony have been very strong with gamers over the last couple of years, with PS Plus and great exclusive content, whilst Microsoft still charges players for services that should be free, plasters ads all over the OS and ignores the core market in favour of the casual Kinect and non-gamer audience.

            Don’t fool yourself: Sony is an innovative company, where design, quality and ideas come foremost. Microsoft do not innovate beyond their ideas to extract as much cash out of their customer base as possible. Microsoft imitate their winning competitor, which is why the Xbox and Xbox 360 were adult-male focused systems akin to the PS1 and PS2, and why their recent focus on Kinect is a casual focussed system akin to the Wii.

            Yes, Sony made some serious mistakes during this generation, which set the back. They will learn from their mistakes and they will come out on top again.

          • doe

            And keep in mind the mostly AMERICAN’S priase Xbox and that they’re SUPER FAT!!!


  • matthurstrsa

    I ride the slow bus to school 🙁

  • Banana Jim

    I’m still kind of expecting that Sony will be trolling us with the Vita 4G, but my inner child, that decrepit little creature that has grown all cynical over the years, has a smile on its toothless troll-like mug. If there is one console I’m getting day one. It’s going to be a PS4. It doesn’t matter if it’s R4000 or R6000 that baby is coming home with me.

  • Game developers change gaming. not Microsoft or Sony.

  • ALKi1234

    Man i feel like trolling………trolling……..Trolling the night away!Sony gonna kick M$ ass Next gen,it’s going to be painful to watch.

  • Admiral Chief Erwin

    I sense impending implosion here

  • Cocky?

    I think its you who’s cocky here…
    Sit down and watch, son.

  • mornelithe

    Confucius say, ‘Man with hand in pocket, feel cocky all day.’

  • Willem Swanepoel

    Yoga or holding icecream cones … hmmm. With Joga, I can scratch my balls while doing it.

  • OVG

    Im sure that chick has been eating popcorn for the last 12hours, WTF? is it some new diet or something????? she needs cock.

  • Tbone187

    I reckon we need a change in heavy weight contenders…Sony had a good run, as did MS but something new would be refreshing…Playstation brand in particular, has run it’s course imo…

  • impact glory

    its simple publicity.. makes us wonder what PS4 have got install, if they are having a pop at connect and jump in, they must have something special… but i also remembered the 3 times power claims sony made,,, which clearly didnt show, and in most game 90% of games are ported and looked better on the 360. then ps3 also claim they can do things microsoft can do, that Wii can do, and even that Wii U can do, so they brought out a camera, a motion controller wand, and a ps vita… all of which hardly had any use and people that bought them barely used them right!!!!!!! ps vita doesnt even have many games.. sony does great in creating useless hardware that makes us pay money for which actually turns out useless because there is lack of functionailty and software compatibility…. which is why after spending sooooooooooo much money being a PS3 sony fan and feeling violated.. I may be making the jump to microsoft…. unless sony has something special and keeps its promises and honor of the japanese instead of making false claims and lying… then microsoft is going to destroy sony this time round,, i think even sony know that…. if sony mess up this time, it is OVER.

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